Monthly Archives: July, 2017

News
Don’t fear the device: TVNZ assesses the impact of multi-screening on TV
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Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.

News
Frucor pulls one of two V Energy spots developed by Many Minds
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Ever since news broke that Many Minds had won a weighty chunk of project work for V Energy, the industry has been curious as to what the creative shop would deliver. After two months, the wait has finally ended with the release of Many Minds’ first work for the client. But things haven’t exactly gone according to plan.

Opinion
Mark Blackham: what Sue Chetwin gets wrong about PR
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After discovering a fake review on her website from a PR staffer, Consumer New Zealand’s Sue Chetwin described PR agencies as the ‘original fake news artists’. And this was an accusation that BlacklandPR director Mark Blackham took immediate exception to. Here’s his response to Chetwin.

News
‘We have to make talent, not just source it’: FutureYou Academy’s Michael Te Young on solving the skills shortage
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In the past five years, the changes to adland have been unprecedented, with the rise of programmatic advertising and digital ad spend. So much so, that the number of practitioners with the required digital skills has been unable to keep up and the resulting skills shortage has until now been filled by churn and those with the skills in demand jumping between companies.