Movings & Shakings
Tony Mitchell appointed CEO of Marketing Association
Tony Mitchell has served as acting chief executive since the departure of Gill Stewart in May.
Monthly Archives: July, 2017
News
McDonald’s to mark McDelivery Day with McMerchandise
On Wednesday, a.k.a Global McDelivery Day, McDonald’s will be celebrating its partnership with UberEats by giving away a special merchandise collection.
News
Neighbourly’s mission to keep communities connected
While the online world allows people to connect with those on the other side of the world, it can also be the perfect place to connect with those down the road as Neighbourly has shown. Following the site’s third anniversary last month, we talk to co-founder and managing director Casey Eden about its sustained growth, the lessons he’s learned and how journalists can use it to facilitate change.
News
Would you like sauce with that?
In order to work around Chicagoans stubborn sense of identity and pride, Heinz has come out with a brand new product called ‘Chicago Dog Sauce’ which is basically—you guessed it—ketchup in disguise.
News
The Compendium: 21 July
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Out-of-home revenue driven by impressive digital growth
Digital revenue now makes more than 40 percent of out-of-home revenue according to the Outdoor Media Association of New Zealand (OMANZ).
News
ASA upholds complaint over Uber ad claiming extensive driver checks
Uber has been under scrutiny for its practices surrounding driver pay and licensing. Now, that anger has spilt over into its advertising, with the Advertising Standards Authority (ASA) upholding a complaint that was made against one of its billboards.
Movings & Shakings
Movings/Shakings: 20 July
Industry happenings at Alloy, Republik, Newsroom, Bauer, Chemistry and Hoyts.
News
StopPress Podcast #9: Cameron Death, WatchMe
It’s an ever evolving media world and NZME has been doing just that with the creation of WatchMe to deliver short-form video. Two years on, we sit down with the head of video, Cameron Death, to see how the strategy has changed and where it’s going with the future.
News
It feels like they own it: Coffix founder on branching out with $2.50 coffee
With coffee prices making New Zealand’s love for the drink an expensive one, Coffix has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality, expanding it into franchises and maintaining the brand.
News
Wrestler shows fans the full force of the New Zealand Symphony Orchestra
The New Zealand Symphony Orchestra (NZSO) is allowing its fans to join them on stage to experience the excitement and energy through a 360-degree VR video by Wrestler.
Features
The Hot List winners: Media Visionary
We’ve reached the end of our 2017 Hot List, signing off with our winner for Media Visionary of the Year: RNZ’s chief executive Paul Thompson
News
The emotional route: National sings its slogan for campaign launch
The National Party is singing its way into the business end of the 2017 election campaign period. And no, this is not a metaphor.
Features
It feels like they’re own: Coffix founder on branching out with $2.50 coffee
With coffee prices putting a dampener of New Zealander’s love of the drink, has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality and expanding it into franchises.
News
Fido gets real about identity
To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people’s perceptions of sexual and gender identity to the test.
Features
The Hot List winners: Most Influential Person in Media
The suspense is over as we continue our run down of the 2017 Hot List and announce our Most Influential Person in Media.
News
Google, Facebook, Microsoft: Ipsos names the most influential brands in New Zealand
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
News
Nigella Lawson hosts a houseful of celebrity guests to celebrate the new Whittaker’s range
Whittaker’s has unveiled a new Destinations range in a star-studded video featuring Nigella Lawson and comedians turned chocolate enthusiasts Stephen Fry, Joanna Lumley and Bill Bailey.
Movings & Shakings
Nigel Douglas takes over as OMD chief executive
Nigel Douglas has left Mediacom to take on the CEO role at OMD recently vacated by Kath Watson.
News
A fresh approach? Labour’s launch campaign borrows a few tricks from across the ditch
Last week news broke of Labour’s appointment of Moss Group to manage its election campaign and now, the first work of the partnership has come to light with a number of similarities to that of the Labor Party across the ditch.
News
Go Media takes the digital party to Wellington and the regions
Go Media has announced it will be rolling out its first five digital billboards across Wellington, Hamilton, Tauranga, Palmerston North and Otaki.
Features
The Hot List winners: Digital Creator & Media Brand
The suspense is over as we continue our run down of the 2017 Hot List and our winners for Hottest Digital Media Brand—The Spinoff—and Hottest Digital Creator—Harkanwal Singh.
News
AA Smartfuel sees the bright side when things go wrong
A flat tyre, an energy bill or an empty fridge would normally be met by a frustrated groan. However, in a new spot, AA Smartfuel sees the bright side in all these annoying instances.
News
‘Go for it’ fuses with ‘Yatte Minahare’ as Frucor rebrands to Frucor Suntory
Last week, Australasian beverage manufacturer Frucor announced a name change to Frucor Suntory, marking the extent of the relationship it holds with parent company Suntory Beverage and Food Limited. We chat to group chief executive Jonathan Moss about bringing the two companies together and their evolution over the past eight years.
News
Nike crowns Roger Federer king of the court
In the wake of Roger Federer’s eighth Wimbledon title win, Nike has named him the king of the court in a new ‘RO8ER’ video.
News
Vogel’s celebrates its 50th anniversary with first TV spot in a decade
A teacher who taught in a war zone, an environmental activist who put her body in harm’s way and an unlikely speaker of Te Reo come together in a heartwarming spot that serves to showcase that being a New Zealander has less to do with the way we look and far more to do with who we are.
News
Bacardi x Major Lazer x Snapchat
Branded Snapchat lenses are becoming an increasingly popular marketing tool and now, Bacardi is breaking new ground with the idea by creating a music video out of users’ videos.
News
Memorable experiences need a bit of friction
FCB’s Simon Sievert takes a look at what makes an experience powerful enough for people to seek it out again.
News
Amazin’ reviews? Not really
With Amazon reviews offering insight into what real people think about products, many have again predicted the death of the idea of brands. But Simon Bird argues the Grim Reaper can stop sharpening his scythe for now.