Bauer’s Woman’s Day magazine is looking to tap into the radio rivalry in a new campaign designed to crown the hottest radio hunk in the country.
Monthly Archives: July, 2017
Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.
Not all online audiences are equal. Some are far more valuable than others. And while 6,320 subscribers might not sound like a lot in the Insta-famous age, Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.
In a bold display of a commitment to objective journalism and solidarity with an NBR journalist, today has seen a landslide of journalists and media companies withdraw entries from the EY Business Journalism Awards after a badly handled conflict of interest.
Kiwibank is embracing the changes taking place across the industry as it takes its lead creative agency off retainer from 1 August. This is according to Kiwibank general manager of marketing and communications Regan Savage, who says the shift is necessary at a time when it has become increasingly difficult to rely on a single provider to deliver across all available channels.
With the UK’s advertising watchdog announcing its ban on gender stereotypes, is it time for the local industry to have more formal rules around the depiction of women?
Taupo has a new one-stop shop in town following a merger between The Business Studio, Good Graphic Design, Resonate Marketing and MediaSolve. We chat to the agency’s co-director Sarah Matheson about the transition to Legend, what it offers clients and what the new agency means for Taupo.
The IAB is looking to move beyond its role as a cheerleader for digital with the establishment of a new client committee, designed to identify and address the issues facing marketers in digital advertising.
Little Giant founder Mark Hurley was recently selected as one of the 17 finalists in this year’s edition of the EY Entrepreneur Of The Year Awards. We chat to him about starting an agency despite having no industry experience, hiring the right staff and ensuring that his business has the legs to make it through all the disruption blowing through the landscape.
11 years since founding GrownUps, Richard Poole sits down with us to reflect on the website’s chapters and the lessons he’s learned along the way.
Deadly Ponies has announced it’s collaborating with popular kids toyline, TV show and film franchise My Little Pony (and no, this is not an April Fool’s joke).
To help New Zealanders struggling to keep warm this winter, Botany Town Centre and The Salvation Army held a giant clothing swap where locals brought in their pre-loved clothing in exchange for other second-hand items.
Volvo takes a journey across New Zealand in a new campaign by Republik in an effort to connect the brand with Kiwis.
NZME is growing its social media capabilities by partnering with Mish Guru to deliver innovative and creative Snapchat solutions for its brands and clients.
The first round of funding for NZ On Air’s NZ Media Fund is complete, with the announcement of the successful factual and scripted programmes that will be broadcast across a number of platforms.
It might be a bit early to be mentioning Santa’s season, but marketers will already be looking at their strategies in the lead up to the big splurge this year. With this in mind, the consumer-spend trend data of 2016 provides an important guide in terms of where marketers should be investing their budgets.
Like Emirates Team New Zealand’s triumphant win in Bermuda last month, Pak’nSave’s America’s Cup celebration pips Samsung to take home the gold.
The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel’s, Puhoi Valley, Freya’s and a number of other brands.
My Food Bag’s Bargain Box has kicked off a new campaign, via Saatchi & Saatchi and Robber’s Dog, featuring its young fans and the recipes they’ve learned to cook with.
Air New Zealand’s latest safety video made a big splash last week, and now the airline has teamed up with artist Andrew J. Steel to add some extra fun to its scenic images.