Monthly Archives: June, 2017

News
Horse’s Mouth: Josh Moore, Y&R NZ
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Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for ‘The McWhopper Proposal’. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.

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Running with wool: Idealog goes behind the scenes of Allbirds
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Rave reviews, impressive sales, celebrity endorsements, a Purple Pin at the Best Awards … The Wool Runner from Allbirds has tapped into the growing desire for ‘anonymous luxury’ and is riding a wave of popularity. But it’s no overnight success. In the presence of about seven years’ worth of prototypes, co-founder Tim Brown and designer Jamie McLellan tell Ben Fahy about the long and winding road they had to travel to bring their vision to life.

News
A children’s book for adults
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Attempting to get privileged Americans to relate to children living in poverty or danger can be difficult, so Youth Ambassadors in America is trying a new approach by letting the children do the talking.