Monthly Archives: June, 2017

News
Nike delves into zines to celebrate the Cortez, flaunts social media stars in street style photography
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Since its debut during the 1972 Olympics, the Nike Cortez has come a long way from gracing the feet of long distance runners to the outfits of high fashion models like Bella Hadid. Now, to celebrate the shoe’s 45th anniversary, Nike NZ is dabbling in the business of zines with the launch of The Rise, a photographic exploration into self-expression and female empowerment.

News
Flying Fish brings out the Haka to lure British audiences
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From a boppy spot about Kiwi cliches to a somewhat awkward tour around Auckland’s best ‘training grounds’, there’s been no shortage of ads promoting the much anticipated Lions Tour. Many of the ads have focused on highlighting New Zealand’s scenery and culture, and Flying Fish has continued the tradition with a spot for Sky Sports UK.

News
Be like a fish: Sealord encourages New Zealanders to get healthy
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Almost one in three New Zealand adults aged 15 years and over are obese as well as one in nine children aged two to 14 years, and now Sealord is taking a stand to reduce those rates. It’s on a mission to make New Zealand healthier in a new brand platform, by Ogilvy & Mather, which kicks off with a story about a father and daughter learning to swim.

News
Volkswagen meets Swan Lake
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Remember when Jean-Claud Van Damme did the splits between two Volvo trucks? Now Volkswagen is playing in the mesmerising car ad space with a ballet-inspired spot to promote its Crafter van.

Opinion
If you give a shit, show it
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Rather than being afraid of sparking controversy, brands should stand up for the causes that matter, says Angela Barnett. Even if this means taking the odd jab on the social media chin.

News
Pokemon Go one year on
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It’s been a year since Pokemon Go launched, causing people to roam the streets and turning Auckland’s Mission Bay into a sea of people walking head down in search of the AI creatures. Now, to mark the anniversary, its maker is celebrating the cities that catch the most Pokemon.