France’s 30 Millions d’Amis Foundation is trying to educate younger generations to respect all forms of life in a heart-wrenching campaign about abandoning dogs.
Monthly Archives: June, 2017
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
DDB, Colenso BBDO and Y&R NZ are all in the running as the finalists for the Radio, Film Craft, Film and Creative Effectiveness are announced.
With Mother’s Day falling last month, it’s no surprise the public chose Air New Zealand’s ‘Happy Mother’s Day’ as the winner of the Colmar Brunton May Ad Impact Award.
Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the noisy digital world.
The good run continued on day four, with Kiwi agencies landing a gold and a silver.
While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.
With Contiki blowing out 55 candles this year, we take a look back at some of its old ads and how its advertising has evolved.
Playing on the emotions of male camaraderie, the New Zealand Transport Agency and Clemenger BBDO’s latest ad shows how drink driving could stop you from living your fullest life.
What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?
Colenso BBDO has picked up its third gold Lion overnight, while DDB and FCB also had reason to celebrate having each picked up a Bronze.
Bauer Media has named current New Zealand chief executive Paul Dykzeul as chief executive officer of the company across both Australia and New Zealand. He will be relocating to Australia to take on the new role.
It wasn’t that long ago that Yahoo could’ve bought both Google and Facebook. But now with the business sold to Verizon, we look at how it’s evolving its strategy in the local market.
Kudos to the New Zealand Human Rights Commission, Uber, Panasonic and Auckland University.
The results of The Hot List are in—find out who makes the cut by getting our latest issue of NZ Marketing.
The ASA has released the country’s most complained about ads of 2016 and unsurprisingly it was racism, encouragement of illegal behaviour and inappropriate sexual content that got New Zealanders’ blood boiling.
With Sam being the most common unisex name among Uber riders and New Zealand in general, Uber has partnered with All Blacks Sam Cane and Sam Whitelock to promote free rides for all those who share the name.
Overnight, the next round of winners and finalists at the Cannes Lions Festival of Creativity were announced and there were again a number of New Zealand agencies in the mix.
As a long standing sponsor of Emirates Team New Zealand, Toyota is attempting to drum up some extra support for the team from Bermuda, the host country of the event, in a new campaign via Saatchi & Saatchi.
After 20 years at the helm, Daniel Barnes will move on from his role as CEO to focus on strategic projects and client relationships, assuming the role of founder and partner at Barnes Catmur & Friends Dentsu.
Dame Julie Walters takes a trip down memory lane in a new campaign for British opticians Vision Express.
Day one of Cannes generally sets the scene for the rest of week, with the finalists across six categories all holding their lucky charms close as they wait to see if they convert their shortlists into silverware. Here’s a rundown of which local agencies are in the running for glory.
With Cannes kicking off over the weekend, New Zealand agencies are set to fill their suitcases with Lions and already celebrating is Colenso BBDO, which has scored a Gold Lion in Cannes Health and Wellness category for its Fonterra ‘Milk Slams’ campaign.
Panasonic is showing off its new OLED TV in a spectacle of colours in a campaign, by agency Lemonade and film company Merlin, featuring brand ambassador and All Black Beauden Barrett.
A basketball court doesn’t seem like the typical location to ponder what New Zealand will look like in 20-years time, but when Ruckus and TVNZ came together to find that out, it served to be the perfect base for the scale of the production. Over the last four nights, What Next? has been posing challenging questions to New Zealanders. We chat to executive producer Arwen O’Connor and director Mitchell Hawkes about bringing the ambitious task to life.
With many young voters not turning out to the last election, who better to get them up to speed with New Zealand politics than one of their own? Newshub thought just that, so it got one of its interns on the case to create a new series called Ticked Off.
Only a few weeks after news broke of joint-managing directors Linus Hjoberg and Emma Bolser departing Ikon, the former has now secured a new role.
This week, Instagram announced a new sub-header on posts specifying when a commercial relationship exists between an influencer and business. We chat to the ASA and IAB about whether this is a step in the right direction.
Following the announcement that Spark’s acquired Ubiquity to merge it with Qrious, we chat with Ubiquity co-founder Nathalie Morris about taking up the offer, letting the business grow to the next level and what it means for herself and client.
HP is showing businesses how easy it is to access and steal confidential information in two short films starring Christian Slater as the wolf.