Monthly Archives: June, 2017

News
Pureprofile and AA Smartfuel partner up
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Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.

News
Crippz Promotions becomes Boost Promotions, acquires Mr Vintage
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It was eight years ago Rick Kuluz, managing director of Boost Promotions (formerly Crippz Promotions) bought the agency, and in that time, he’s watched the promotion marketing industry move from a product-driven one to an ideas and solution-driven one. Now, with the acquisition of apparel and gift business Mr Vintage and its reputation for producing quirky products, he’s hoping to give the agency’s creativity a boost.

Opinion
Getting personal with Wellington
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Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new ‘My Wellington? It’s personal campaign’.

News
Thanks for watching, or not
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Admit it, when you’re watching TV and the ads come on, your head drops to your phone and remains there until your programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

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