Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Monthly Archives: February, 2017
Tastes and product preferences evolve over time, steadily informing the decisions consumers make in stores. And to make sure that API Consumer Brands stays in touch with today’s discerning shopper, the company has launched a new product. Senior brand manager Suzanne McKandry explains the thinking behind this move.
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with the ACC, launched an Instagram campaign that gets the message across with a dark twist.
FCB and ANZ have taken their account above the line for the first time, developing a new TV campaign that celebrates the neighbourly spirit of New Zealand homes.