Monthly Archives: February, 2017

News
Accenture’s trends to look out for in 2017
By

The old adage goes that prediction is a fool’s game, but this has done little to dissuade Accenture from releasing its annual Fjord Trends report, which aims to predict disruptive digital trends, for the last ten years. 2017 was no different, and the company is again playing the prediction game, this time identifying eight trends businesses should be wary of over the next 12 months.

News
From TV3 to Three: Glen Kyne on the enduring commercial power of television
By

With the new Three rebrand hitting screens from today, it’s not just a new look they’re touting to audiences. MediaWorks’ chief commercial officer Glen Kyne speaks to StopPress prior to the brand launch on tapping into the 25-54 market, balancing entertainment and news, and how television is still a powerful force for advertisers today.

News
QMS makes big digital push for commuters’ eyeballs
By

The outdoor industry has been busy over the last 12 months, flicking the switches on digital sites across New Zealand’s major metropolitan regions. And this trend seems set to continue in 2017, with QMS announcing a partnership with Auckland Transport that will see 39 animated digital sites launched at major commuter hubs.

News
‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell
By

Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.

News
ZM’s Cam Mansel on its Snapchart and the morphing nature of radio
By

Counting down the music charts has long been a feature of many radio stations, with listeners calling and txting in their favourite. In more recent years we’ve seen that voting adopt social media and now, ZM is taking that to the next level by only taking votes through Snapchat in its new Snapchart show. We talk to host Cam Mansel about connecting with listeners on a one-to-one level and bringing radio into the modern media mix.