Monthly Archives: February, 2017

Partner articles
‘Turbulence isn’t always a bad thing’: How magazine brands are innovating their way through the multimedia age
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As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.

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The technology behind ANZ’s light-up wristbands
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Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.

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Netflix leaves bad taste
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Netflix was forced to stop a campaign for its original show, Santa Clarita Diet, after a billboard featuring a sliced human finger took the zombie theme too far.

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News media fights back
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The Washington Post appears to have taken a stand against Donald Trump by unveiling a new slogan on its homepage ‘Democracy Dies in Darkness’.

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Augusto sets the stage for international expansion
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With the appointment of Angus McNab as new chief strategy and international officer, Augusto has signalled its intent to move beyond local borders. We chat to the new recruit, managing director Michelle Walshe and general manager Oliver Sealy about exploring new frontiers.

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Countdown rebrands misshapen fruit as the ‘Odd Bunch’
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Countdown has teamed up with the not-for-profit organisation ‘Love Food, Hate Waste’ to help reduce the amount of fresh produce that goes to waste every year. To do this, the retailer has launched a sub-brand called ‘The odd bunch’, carrying fruits and vegetables that would normally be considered too ugly to be sold in stores.

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Behold! The anti-smartphone
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According to some guy, every action has an equal and opposite reaction. And in a world filled with too much technology, there is a growing desire among some to simplify, switch off and maintain mindfulness. And that tension can be seen clearly with the EasyPhone, which is targeting a very specific customer base by – gasp! – promoting the removal of ‘smart’ features and – double gasp! – advertising the product in a newspaper.

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Fishing from the sky
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Heading out on the water and dropping a line in is an enjoyable activity but for many, the enjoyment only lasts as long as the action on the line does. If you don’t catch any fish it can be a long day out on water facing the conditions and wiggling a rod about. With that in mind, Setapp decided to see if fishermen would be tempted by a shortcut in its introductory campaign.

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