There’s a changing of the guard at Kowhai Media as long-time editor of New Zealand Geographic James Frankham steps down and deputy editor Rebekah White takes over. Note: Frankham will remain at New Zealand Geographic as publisher and photo editor.
Industry happenings at ANZ, Sovereign, MediaWorks, OMANZ, Newsroom, Voice, Colourbox, Maslow and Men’s Health Trust.
As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.
Independent media agency MBM has kicked off the year on a good note, picking up two new accounts.
Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.
Co-founded by brand strategist Shannon Coulter, the #GrabYourWallet campaign has helped 3,600 Trump-branded products to be dropped from online stores from Nordstrom, Sears, Kmart and Nieman Marcus.
Sport England has released the next epic instalment of the ‘This Girl Can’ campaign that celebrates women giving it their all in sports.
Traditionally seen as the short straw of the car seat raffle, McDonald’s and DDB share the bright side of the middle seat berth to launch its new brand campaign for the year.
It’s been seven months since Bravo hit New Zealand screens, delivering a constant stream of American reality programming to free-to-air TV. We speak to NBCUniversal’s Australia and New Zealand head Chris Taylor about sustaining numbers, ‘Bravoholics’ and the future.
The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.
Industry happenings at FCB Media, MediaWorks, Newsroom, Publicis Communications and Photoplay.
Here’s a rundown of all the winners from the biggest night of the year for the nation’s direct marketers.
Netflix was forced to stop a campaign for its original show, Santa Clarita Diet, after a billboard featuring a sliced human finger took the zombie theme too far.
Generating meaningful insights from the ever-growing pool of data available to businesses has been a challenge for marketers. On hand to help is Qrious general manager Simon Conroy who shares his advice on creating value with the Qrious model.
The Washington Post appears to have taken a stand against Donald Trump by unveiling a new slogan on its homepage ‘Democracy Dies in Darkness’.
With the appointment of Angus McNab as new chief strategy and international officer, Augusto has signalled its intent to move beyond local borders. We chat to the new recruit, managing director Michelle Walshe and general manager Oliver Sealy about exploring new frontiers.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
According to the NZTA, cycling is now the fastest growing mode of transport in several cities and towns across New Zealand. And, with the help of Clemenger BBDO, OMD and The Sweet Shop, it’s released a new campaign to get more New Zealanders on two wheels.
Receptive TV’s Sam Aldred looks at what the Commerce Commission’s decision could potentially mean for the two businesses.
Track’s Robert Limb explains why it pays to listen to customers before investing in data and tech solutions.
CAANZ has released the finalists for the upcoming Axis Awards, and it’s shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy behind with 42.
TRA’s Colleen Ryan assesses how much damage Cadbury is doing to its brand by closing its Dunedin factory.
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.
Following on from its award-winning ‘Brewtroleum’ campaign, DB Breweries and Colenso BBDO have continued their mission to save the world through the power of beer with a new innovation that converts beer bottles into sand that can be used in construction. We’ll lift a glass to that.
Countdown has teamed up with the not-for-profit organisation ‘Love Food, Hate Waste’ to help reduce the amount of fresh produce that goes to waste every year. To do this, the retailer has launched a sub-brand called ‘The odd bunch’, carrying fruits and vegetables that would normally be considered too ugly to be sold in stores.
According to some guy, every action has an equal and opposite reaction. And in a world filled with too much technology, there is a growing desire among some to simplify, switch off and maintain mindfulness. And that tension can be seen clearly with the EasyPhone, which is targeting a very specific customer base by – gasp! – promoting the removal of ‘smart’ features and – double gasp! – advertising the product in a newspaper.
This week Rebel Sport, New Zealand Council of Trade Unions and Niue Tourism show us how it’s done.
Heading out on the water and dropping a line in is an enjoyable activity but for many, the enjoyment only lasts as long as the action on the line does. If you don’t catch any fish it can be a long day out on water facing the conditions and wiggling a rod about. With that in mind, Setapp decided to see if fishermen would be tempted by a shortcut in its introductory campaign.
Women’s Refuge has a launched a ‘Kids in the Middle’ campaign to raise funds for a new initiative aimed at helping kids affected by domestic violence.
