Monthly Archives: January, 2017

News
Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand
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Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends was looking to tap into in a new 60-second spot for the brand.

News
In-house, in control: why Xero does its own creative
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Xero’s global director of media Patrick MacFie doesn’t hide under a PR blanket, openly admitting that Xero has made some content screw-ups along the way. But none of these have yet dissuaded the company from taking the DIY approach to producing its creative campaign. So what makes this added—some might say unnecessary—risk worth it?

News
StopPress readers’ picks of 2016: the mannequin challenge, Tokyo Dry, Kevin Roberts and My Food Bag in the mix
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Last year, StopPress collated some of the standout moments of 2016 in the annual ‘Year in the Rear’. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.

News
Up in smoke
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Brand Spanking found itself facing questions from the Otago Daily Times, after it launched a search for staff to promote a mysterious tobacco product.

News
Retailers chase the ‘back to school’ dollars
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No doubt to the joy and relief of some parents, the start of the new school year is just on the horizon. So as kids and students start compiling their ‘back to school kits’, some brands are making the most of the country’s stationery and lunchbox fervour.

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Anything’s possible on radio
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America’s Radio Mercury Awards has served up some questionable inspiration for radio stars by encouraging them to push the boundaries and break the rules in a call for entries campaign.

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