Monthly Archives: November, 2016

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2degrees makes a cameo in Skinny Mobile ad
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If there’s one thing that the US presidential election taught us, it’s that speaking about your competition (even if you have a very compelling argument) probably isn’t a good idea.And with this in mind, it’s somewhat surprising that Skinny mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: “Don’t waste your time hunting for 2degrees’ data”.

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Recruitment ads targeted at ‘passive job seekers’ could help employers avoid a mountain of irrelevant CVs
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The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.

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How out-of-home advertisers are looking to solve the audience measurement dilemma
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Earlier this year, NZ Marketing magazine put it to marketers share their thoughts on the different advertising platforms and rate them, with the information collated in the Media Momentum Index. It revealed of all the platforms, out of home received the lowest score for measurement, just four out of 10, which was supported by comments that accurate suggesting realistic data is a weakness of the industry. And while it received high scores for its adaptability buoyancy and cut through, it’s all irrelevant if advertisers don’t have access to audience measurements.So we went to the advertising suppliers to see what they are doing to solve measurement challenges and get their take on the overall OOH situation in New Zealand.

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Programmatic rising: Acquire Online makes the Deloitte Fast 50
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Programmatic advertising might not have the highest cool factor in the industry, but there’s no denying that it’s growing at a blistering rate. As more and more advertising is sold online, smart tech companies are tapping into the opportunity and making a nice profit in the process. One such company is Acquire Online, which in the most recent edition of the Deloitte Fast 50 nabbed the spot as the 15th fastest growing startup in New Zealand. We chat to the programmatic director Zane Furtado about how the company has managed to grow so quickly and what it will take to maintain this momentum in years to come.

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Magness Benrow’s John and Adrienne: how is this still a thing?
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We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?

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HP gives the gift of music
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HP has jumped on the Christmas campaign bandwagon, but rather than a light-hearted jingle filled ad, it’s put deaf people in the spotlight to share a musical story about giving that’s relevant all year round.

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An anti-consumerist ad for Christmas
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Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.

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