Jean-Claude Van Damme may have the thighs, but it’s New Zealand’s own Louise Marriott that has the driving nous in Volvo Trucks’ latest live test
Monthly Archives: November, 2016
As the public relations field becomes an increasingly crowded market, Wright Communications is celebrating a decade in the game.
Over the weekend, a new comedic web series hit Facebook feeds, as These Two rolled out its first two episodes. And in good Kiwi spirit, it had some help to get it there with local brands providing the crew well earned refreshments.
If there’s one thing that the US presidential election taught us, it’s that speaking about your competition (even if you have a very compelling argument) probably isn’t a good idea.And with this in mind, it’s somewhat surprising that Skinny mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: “Don’t waste your time hunting for 2degrees’ data”.
V Energy drink is making the life of its fans easier by sharing some super essential life skills in a series of quirky videos, which see a selfie taker descend into a volcano and Taylor Swift give budgeting advice.
The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.
Earlier this year, NZ Marketing magazine put it to marketers share their thoughts on the different advertising platforms and rate them, with the information collated in the Media Momentum Index. It revealed of all the platforms, out of home received the lowest score for measurement, just four out of 10, which was supported by comments that accurate suggesting realistic data is a weakness of the industry. And while it received high scores for its adaptability buoyancy and cut through, it’s all irrelevant if advertisers don’t have access to audience measurements.So we went to the advertising suppliers to see what they are doing to solve measurement challenges and get their take on the overall OOH situation in New Zealand.
Programmatic advertising might not have the highest cool factor in the industry, but there’s no denying that it’s growing at a blistering rate. As more and more advertising is sold online, smart tech companies are tapping into the opportunity and making a nice profit in the process. One such company is Acquire Online, which in the most recent edition of the Deloitte Fast 50 nabbed the spot as the 15th fastest growing startup in New Zealand. We chat to the programmatic director Zane Furtado about how the company has managed to grow so quickly and what it will take to maintain this momentum in years to come.
We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?
TRA’s Colleen Ryan looks at recent events in politics and finds there are a few lessons brands can learn from the successes of Brexit and Trump.
Special Group was this week declared the Australasian Branding and Design Agency of the Year by B&T magazine. We chat to design creative director and founding partner Heath Lowe about why design is about more than just making pretty things
An artist might not seem the first port of call to promote an umbrella, but for Blunt Umbrella and Motion Sickness, New Zealand’s Dick Frizzell has provided a unique opportunity to make a mini documentary and a donation to Oxfam.
Y&R NZ and The Sweet Shop have combined their talents to show the tooth fairy in a memorable new light for the Health Promotion Agency and Ministry of Health’s new crusade.
Can you remember the excitement of writing a letter to Santa and getting a response? New Zealand Post has been spreading cheer by sending letters to and from ‘Santa’s Workshop, North Pole 0001’ for many a Christmas, and this year it’s been given a digital makeover.
Y&R NZ’s managing director Steve Kane is departing after two-and-a-half years in the role to become managing director and shareholder at fast-growing independent agency True.
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital’s rapid growth has yet to overtake TV’s share of the dollar.
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks loss’ to Ireland to see how marketers can better predict the future behaviour of customers.
In a move that seems a little counter-intuitive for an organisation established to champion local business, New Zealand Trade and Enterprise (NZTE) has awarded the redesign of its website to Australian agency DT, after putting out a tender for the business.
The slapstick sequel to Taylor Swift’s popular Apple Music advert relies on another Hollywood heavy weight.