News
Air New Zealand unleashes Dave the goose on Aussie travellers
In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.
Monthly Archives: October, 2016
News
Sexy isn’t photoshopped: Lonely Lingerie campaign celebrates diversity and body positivity
Skinny. Seductive. Photoshopped. These three elements have over years become the mandatory approach for the vast majority of lingerie advertising. But inclusive lingerie brands, looking to target women who have grown tired of being reminded of their imperfections are making a stand against this approach. And among those challenging the standard approach is New Zealand label Lonely, which recently released a beautiful body positive campaign for its latest collection.
News
Health, fitness and active wear: what modern exercise fads teach us about millennials
Active wear, active wear, doing just about everything in my active wear. TRA’s Antonia Mann runs through some recent exercise fads and looks into what they tell us about millennials.
News
Addiction likely
If you’re going to run an organisation representative of best marketing minds in the industry, then you’re going to have to show off your creative chops from time to time. And this is exactly what the Marketing Association with a recent campaign designed to draw attention to its short courses. Rather than just sending out yet another email calling on potential students to attend its courses, the industry body is instead hosting a game of Tetris on its website.
Features
MediaWorks’ Hal Crawford on the death of quality journalism, making money from news and standing out on social media
A news chief claiming that the phrase ‘quality journalism’ should be left to die was always going to spark a bit controversy—even more so when he’s brought in to replace a much-loved stalwart of New Zealand’s news scene, Mark Jennings. We chat to new MediaWorks news chief Hal Crawford about his eyebrow-raising opinion that arrived in New Zealand before he did, the challenges and opportunities of the modern media environment and his aspirations for the organisation.
News
It’s simply the best, or is it? The ASA schools SsangYong on the use of absolutes
The ASA recently upheld a complaint against Ssangyong, which advertised an SUV as the “best value”. This was found to be misleading to consumers and showed little sense of social responsibility. In light of this finding, we take a look at where Ssangyong went wrong to see when advertisers can legally describe a product as ‘the best’.
News
Bucking the downward trend: NZME’s Shayne Currie on the Herald’s recent print readership growth
The New Zealand Herald is trumpeting growth across both its print and digital readerships this week. We speak to NZME managing editor Shayne Currie about how its managing print growth in a digital era.
News
AA Smartfuel and Countdown trumpet their partnership
AA Smartfuel and Countdown are each celebrating the supermarket’s joining of the AA Smartfuel programme with new TVCs that take different approaches to the partnership.
News
A creepy fad or clever PR?
Its October, The Warehouse and supermarkets are filling with candy and pumpkin themed decorations are hitting the shelves. However, the night of dress ups and and tick or treating is still weeks away. So why have creepy clown sightings suddenly taken off around the world, and most recently in New Zealand? We take a look at the phenomenon as a PR stunt for the remake of Stephen King’s It.
News
KFC debuts a dreamy Colonel
KFC’s Colonel has a new, younger look to mark the return of the Nashville Hot Chicken to the menu.
News
TVNZ launches reality dating programme by playing cupid with a pair of guinea pigs
First Dates New Zealand will be hitting the screen tonight and to celebrate, TVNZ has called in the help of two guinea pigs who hope to find love of their own.
News
Beauty sleep or beautiful sleep: Sleepyhead’s new campaign takes a fashionable approach
The New Zealand Comfort Group has channeled Sleeping Beauty in a new campaign for its Sleepyhead Sanctuary bed range, via Special Group, in which a bed meets high fashion.
Opinion
Simon Wedde discusses the ‘bad-ass’ potential of cigarettes with plain packaging
Plain packaging of tobacco products is a highly debatable topic, with some believing it will reduce smoking rates. Dow Design’s Simon Wedde shares his thoughts on the benefits and drawbacks of plain packaging.
News
Ad legend Len Potts closes his notebook
Len Potts, the creative mind behind some of New Zealand’s most memorable ad campaigns, died peacefully at home on 5 October after a short illness, only a few days short of his 75th birthday. We remember the legend.
News
NZ Breast Cancer Foundation launches unignorable campaign to encourage women to go for a mammogram
The New Zealand Breast Cancer Foundation and Colenso BBDO are marking October’s Breast Cancer Month with a lump that follows women around the internet until they get a mammogram.
News
S7 Airlines pays tribute to Earth’s beauty
Russia’s S7 airline has released a beautiful spot that traverses the depths of the earth to the highest of points to celebrate the ‘best planet ever’.
News
The Compendium: 7 October
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
News
Building loyalty: New World takes its programme nationwide while Countdown and AA Smartfuel join forces
Loyalty programmes are the latest brand experience to feel some disruption, as brands collaborate or diversify. Elly Strang takes a look New World’s roll out of a nationwide clubcard, and Countdown and AA Smartfuel’s joint loyalty scheme.
News
Horse’s Mouth: Spark’s Andrew Pirie on making broadband accessible to those who can’t traditionally afford it
It’s been over a week since Spark launched Spark Jump, an initiative to provide subsidised broadband to families in need. We chat to Spark’s GM of corporate relations Andrew Pirie about the telco’s wider social strategy, its purpose and using technology to make a difference.
News
10 takeaways from AdRoll’s guide to getting Instagram right
Instagram ads have only been available in the local market for the last 13 months, and in that time marketers have started to identify some do’s and don’ts on the platform. Here are ten tips from the team AdRoll.
News
iProspect NZ lands Les Mills International account
iProspect New Zealand has just added to its client list, following the win of the Les Mills International global performance digital account.
News
Movings/Shakings: 6 October
Industry happenings at FCB, 90 Seconds, Fairfax Media and Johnson & Laird.
News
Hypothetical laughs from 2degrees take out Ad Impact award for August
2degrees has come out on top of Colmar Brunton’s August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
Opinion
Is Sky’s hold on sports rights really so bad?
Sam Aldred offers a contrarian view on the perception that Sky is simply a villainous corporate juggernaut hell-bent on keeping tier one sports exclusive.
News
The marketing minds behind L&P’s decision to spice up its brand
With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.
News
Glen Kyne appointed chief commercial officer of MediaWorks
MediaWorks has announced the appointment of Glen Kyne as the group’s chief commercial officer, formalising his current position of acting chief commercial officer.
News
Alex Lawson promoted to general manager of Carat as Kim Leybourne heads to Ogilvy
Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.
News
TVNZ-NZ Marketing Awards 2016: SBS goes toe to toe with the heavyweights
With a new CEO and marketing strategist, SBS Bank developed a vision to take on the big banks. It set itself a goal of executing within just seven months. The results were extraordinary.
News
Can drones decorate cakes? Telia finds out
Norwegian telecoms company Telia has celebrated its 4G mobile network with a cake decorated by drones in a delightfully messy video dubbed ‘dronekakebaking’.