Monthly Archives: October, 2016

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Hallenstein’s handsome bros continue their travels as they venture through the Amazon
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Travelling to exotic locations, engaging in a range of extreme activities, partying where ever they go and being paid for it, it’s fair to say the ambassadors working for Hallenstein Brothers have made a pretty strong case for having the coolest job in the world (Hallenstein’s is quite lucky that it doesn’t have to advertise on Seek to find contenders for its ads).

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AdRoll extends its retargeting service to email
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It has become familiar experience for internet users to be followed around the internet by a shoe, watch or fem-suit. Retargeting, for the most part, has become part of the online experience, and it’s now set to become even more prevalent with news this week that AdRoll would be extending its retargeting capabilities to email through a new service called SendRoll. The question, however, is whether we really need any more emails.

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Adidas implodes its new jersey onto the All Blacks
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Following the sneak peak earlier this week, today Adidas revealed the new All Blacks’ jersey with a Facebook video by August that racked up hundreds of likes in the first half an hour. And while the jumper stands to improve the players’ game, what generates all the hype for fans? The All Blacks’ success and a sci-fi video appear to have done the trick.

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Wish I was there: Contiki’s quid-pro-quo approach to working with influencers
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Social media stars and influencers are becoming an increasingly popular way for brands to reach an audience. And while their power to reach and engage an audience has only become apparent in recent, 54-year-old Contiki built its brand with influencers. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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First Class feet
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​Virgin America created a way to experience everything its first class service has to offer without leaving the ground, by fitting out a shoe with all the luxuries.

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Test your brand knowledge
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Small business loan company Funding Circle is causing a significant amount of head scratching around the interwebs with a challenging brain teaser that requires participants to identify familiar brands from a series of bizarre visual clues.

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Adidas teases the masses with a glimpse of the new All Blacks jersey
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Given that there are no surprises left in rugby, with the All Blacks winning pretty much every game by a margin of around 30 points, marketers have to find different ways to elicit some suspense from the sport. And one way Adidas is doing that is by launching a teaser campaign in anticipation of the release of the new All Blacks jersey set to be released later this week.

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Vice and Sky call on Kiwis to leave a voicemail
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Global youth media company Vice is set to expand from its home online to a lifestyle and culture TV channel, Viceland, created in partnership with Sky. And in an effort to deliver what fans are truly interested in, its giving them a say in what goes to air.

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Effies 2016: Colenso BBDO and DB Breweries’ chemistry steals the spotlight
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Over 500 advertising and marketing folks descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effies Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here’s the lowdown on who won what.

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