Monthly Archives: September, 2016

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Kiwi celebrities face their fears for Blue September
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For New Zealanders and folk around the world, this month marks the beginning of Blue September, an initiative launched to raise awareness of prostate cancer. So, to draw attention to the illness the Prostate Cancer Foundation brought aboard a few well-known Kiwis to face their fears for the cause.

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Colmar Brunton reigns supreme at the RAE Awards
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Research often hangs out in the background, behind the flash and sparkle of the creative campaigns. However, on 2 September, the shadowy figures of the research industry stepped into the limelight as they descended upon the Hilton for the 2016 Research Association Effectiveness Awards (RAE Awards).

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Kiwi businesses take casual Friday to the max for Kidscan Mufti Day
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Last Friday, Kiwi businesses discarded the suits, ties, high heels and pencil skirts for an entirely different sartorial approach. Across Kiwi offices, we had double denim bogans, Mario and Luigi, superheroes, rockstar bunnies, actual rockstars, book stars and more. All in all, it was a very colourful indication that Kiwis care.

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Jed’s Coffee personifies its range as it dips into branding on TV
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BrewGroup subsidiary Jed’s Coffee has released its first TV campaign. Launched over the weekend, the campaign (conceptualised by Special Group) features a series of humorous ads dramatising the coffee brand’s numbering system, thereby making it easier for consumers to make the appropriate choice from what’s on display in the supermarket.

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TVNZ-NZ Marketing Awards 2016: gallery of ridiculously good-looking people
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Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn’t necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here’s a gallery of some of the moments captured during the evening.

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Pretty models not included: Whybin\TBWA gives a nod to Westie grit in first Woodstock campaign
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Walk into the average West or South Auckland bar, and you’re unlikely to find your Ponsonby-styled cardboard cut-out, featuring slim-fit jeans, pointy shoes and tailored suit jacket. What you are likely to find are a few Woodstock drinkers, who’ve seen some things in their day. In its first campaign since winning the Independent Liquor account earlier this year, Whybin\TBWA veered away from the traditional advertising trope of conventionally beautiful people to instead celebrate the folks who actually consume Woodies.

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TVNZ-NZ Marketing Awards 2016: Cinderella stories for Marley, Fisher & Paykel Healthcare, Eat My Lunch, Mercury Energy and more
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A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.

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The StopPress Podcast #1: Bob Hoffman, the Ad Contrarian
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In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we’ve set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.