NZME group revenue director Laura Maxwell has been with KPEX from the beginning, watching it evolve over the last few months. And she recently shared her thoughts on how things are going and where the initiative is headed.
An app, still in its infancy, called Sidekicker is looking to use technology to well and truly disrupt the temping industry. Here’s its story.
The long hours and late nights experienced during a project provide a great opportunity for clients and agencies to get to know each other well, possibly too well, and one agency is embracing those weird moments in a book.
Pandora and Uber are transforming the in-car listening experience for riders, allowing them to personalise the journey with their favourite tunes following the streaming service’s integration into the rider app.
Marketing, sales and IT are increasingly occupying the same bed. So Dynamo6 founder and managing director Igor Matich asks whether one of these is set to fall out the bed at some point.
Although the Clios have come to be inextricably linked to the hot mess that was the 1991 edition, the awards show continues to attract some of the best creative work from around the world—and this year was no different. Kiwi agencies were again among the winners, with Colenso BBDO picking up a gold for DB Brewtroleum and Y&R winning a pair of silvers for Burger King’s McWhopper. We look at some of the other campaigns these Kiwi efforts are sharing the limelight with.
Heineken has launched a new TVC for the UEFA Champions League dubbed ‘Prep Talk’, shot by award-winning director Guy Ritchie.
As Lightbox chief executive Kym Niblock prepares to bid farewell to the SVOD industry, we sit down with her for a long chat about her stint at the centre of one of the fastest changing industries in New Zealand.
New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits, it’s taken a more sustainable turn and has launched Little Garden instead, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.
Noel Leeming is continuing its focus on customer service in a new TVC by FCB and production company Fish and Clips, which shows a young woman being taught how to benefit from her Fitbit.
Following a competitive pitch, Westpac has named FCB Media as its new media agency partner, effective from 1 October, a move that sees the bank shifting from incumbent Starcom.
Spark has enlisted an orderly line of robots to promote the new iPhone 7, and it’s become the new best friend of Idealog editor Henry Oliver.
The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.
Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.
Industry happenings at Fairfax, Colenso BBDO, mediaR, PwC, Hustle & Bustle, Uno Loco, TVNZ and Photoplay.
Last night, well-dressed folk from the magazine industry made their way (in freezing cold wind) to the Auckland War Memorial Museum to attend the 2016 Magazine Media Awards, where celebrations took place over a gala dinner to honour the best storytelling and management across print, online and events, or as the Magazine Publishers Association would say, ‘beyond the page’.
New Zealand cycle brand Avanti has given its logo a makeover, via Onfire Design, for the first time since the ’90s.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.
Jim Beam has ambushed the iPhone 7 launch by taking a leaf out of Apple’s book to announce its own product innovation – an Apple Watch.
News Works has announced the end of an era this week, with it drawing the Newspaper Ad of the Year and Newspaper ad of the Month competitions to a close to focus on student talent.
Slingshot has unveiled a quirky new TVC where it promotes its fibre offering for the first time, having previously focused on promoting its DSL products. And elsewhere in broadband land, Stuff Fibre has launched today, providing a fibre-only service and further competition in an already contested market.
TRA’s Colleen Ryan on what Shakespeare can teach brands about breaching the fourth wall through social, where a new set of rules apply.
The New Zealand Blood Service took part in the largest ever global donor recruitment campaign last month, where the letters A and O were removed from logos, brand names and social media accounts to draw attention to the urgent need for more donors. We chat to NZBS National Manager Marketing and Communications, Asuka Burge about the experience rolling out the campaign in New Zealand and what challenges came with it.
Shortly after starting at Lion in 2014, Lana Blair performed well beyond what her limited experience should have allowed, taking two of its key brands from strength to strength. This is one young marketer to keep an eye on.
Here’s the lowdown on a trio of recent account moves across the industry.
Lightbox chief executive Kym Niblock announced in an email today that she has resigned, but will stay in her current role until the end of the year.
A Ukrainian campaign encouraging youngsters to quit smoking has taken a ‘show not tell’ approach, by redesigning matches to show the mark cigarettes leave on the lungs.
Round of applause for Jed’s Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.
