We take a look at yesterday’s new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.
Monthly Archives: September, 2016
Yesterday’s new season launch was Paul Maher ninth day in his third stint at TVNZ, and he says he hopes this is the last stop in his career. We chat to him about the notion that TV’s dead.
From Sunday, TV One and TV2 will debut new looks as TVNZ rolls out its new branding. We talk to TVNZ Blacksand’s Sarah Finnie Jens Hertzum about the thinking behind the change.
TRA’s Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.
After picking up a coveted Black Pencil last year, Colenso BBDO has kept the bar high, picking up a rare White Pencil at the D&AD Impact Awards 2016.
Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as “the world’s original triple dipped ice cream”, however rather than making our mouths water the video leaves a bad taste.
Noel Leeming’s Massive Sellout is back for another year and for those who aren’t too keen on getting among the crowds, the retailer is offering a VIP experience with a robot to do the shopping for them.
With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They created a new product – Old Mout Hard Cider – and went to work making the apple-born alcohol palatable to the lads.
Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in need of a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to TVNZ chief executive Kevin Kenrick about moving back home.
The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
New Zealand makes an appearance in a Fedex campaign released earlier this month—and the result isn’t all that pretty.
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. And it paid off.
Bcg2 has been appointed as the main creative agency for New Zealand Opera, with digital, radio and print creative for the September 2016 season of Sweeney Todd—The Demon Barber of Fleet Street currently in the market. PLUS: find out who previously had the account, and a look at some of the award-winning work NZ Opera has produced in the past.
The 2016 NZ Effie Award finalists have been announced by CAANZ after a panel of 150 industry judges selected 102 finalists from 17 categories.