With a plethora of platforms in the market, New Zealand’s media climate is experiencing some seismic shifts. Here’s PwC’s latest research on the various platforms and how they are performing in the country.
Haier, with Sherson Willis, is testing the truth behind the saying ‘men are from Mars and women are from Venus’ by watching Urzila Carlson and Pete and Andy tackle household tasks in the ‘#HaierHomeHack series’.
Following this week’s announcement of the appointment of Fleur Head as FCB’s new general manager, we chat caught up with her for a short chat about the last nine years of her career.
Climate change will be the problem of future generations if adults fail to act now, according to a new campaign by the Ontario Government.
Japanese Baseball fans got a fright as two of the country’s most well-known horror characters took to the field to promote the upcoming Sadako vs Kayako, a mash up of The Ring and The Grudge.
Tower Insurance has a new agency for data-driven marketing in Twenty, which, since the beginning of the month, has been working on the insurer’s data, data insights, customer strategy and direct-to-consumer acquisition marketing.
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
The New Zealand Blood Service has launched a heart-warming campaign for World Blood Donor Day, bringing forward people whose lives have been saved from donated blood to say ‘thank you’ to donors. The launch coincides with the service’s new app, which has been upgraded with a range of new features to make it easier for New Zealanders to give blood.
As Eat My Lunch celebrates one year of giving lunches to schools, founder Lisa King reflects on its achievements and discusses plans to reach more hungry kids.
FCB has appointed Fleur Head to managing director of FCB Auckland from her previous role as head of integration, a position she held for 18 months.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
At the press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.
The All Blacks ended its 21-year sponsorship with Coca-Cola in January this year and teamed up with Pepsi, aligning itself with its subsidiary Gatorade as its hydration partner. A new ad has been released celebrating the partnership (which features a very serious Sam Cane).
Idealog chats to James Hurman on a book he wrote called ‘The Boy and the Lemon’, illustrated by Juliet Burton, which he says is an attempt to teach kids to be lucky. Hurman’s about to launch a Kickstarter this week, hoping for a bit of luck himself so he can fund its production.
Tom Hyde, Facebook’s creative agency partner across New Zealand and Australia, dislikes the word ‘content’, almost as much as he dislikes the fact Facebook is being used as a dumping ground for so much of it. We chat to him about how he’s working with local agencies to move the platform from being a social afterthought to the centre of advertising to a mass market.
Big changes are afoot for Fairfax if the ComCom approves the application to merge with NZME. But small changes are also afoot, judging by the slightly modified Stuff logo.
With all this news of mergers, there’s a new hashtag in town, ‘#nzmergerbot’, and the possibilities are endless. Here are a few of our favourites.
The Coffee News has been doing its weekly round in cities, towns and suburbs throughout New Zealand since 2001, and businesses are lining up to have their ads in the periodical. So, what is the secret to this unassuming publication and its longevity? We chat to Coffee News New Zealand director Helen Fisher about.. well, why it’s still a thing.
Getty Images wants New Zealanders to release their creative flair in its ‘Let’s make something with video’ competition.
Church Road Winery has released a new campaign, via Ogilvy Auckland and Cirkus, featuring an animated film to excite wine lovers as it prepares to launch its vintage 2013 range of exclusive Tom Wines.
As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
With Vodafone and Sky in talks over a merger, which would result in a multi-faceted content giant, Receptive.tv’s Sam Aldred suggests a quiet panic and a regroup for the rest of New Zealand media.
Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, former StopPress writer Sim Ahmed wrote a piece in 2013 telling the story of how the company’s founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.
‘Meanwhile in… New Zealand’, Kiwi kids are enjoying winter ice cream up Mt Hutt according to Air New Zealand’s latest installment of its long running campaign, which is an effort to encourage Australians to take advantage of daily flights to Christchurch.
Chemistry Interaction senior account manager Mel Moss on strategically attracting customers and keeping up with key digital trends.
Kiwibank has turned up the cute in its latest campaign, by Assignment Group, featuring young ones sharing their thoughts on money.
There are so many ads that just slip right by us, in fact, most of them do. But when a giant campaign is launched featuring NBA star Steven Adams and promising the build of five basketball courts in your city, it’s hard not to notice. And to notice is to anticipate and when there are hold ups, people get annoyed. We talk to Spark’s Clive Ormerod about the latest on The Boroughs’ roll-out and what the telco might do differently when launching the next courts.
For those who hate waiting rooms, the elevator type music and year old magazines, ZocDoc, an online medical care scheduling service, has found a solution in virtual reality.
In a world of clogged up newsfeeds, sometimes the best content is bogged down by the biggest content. David Thomason uses Philip Simon, a down-to-earth, anti-smoking advocate and infectious personality as a gleaming but under-exposed example of social media gold, and wonders how marketers can use more holistic examples like this in their approach to social change, all while keeping it real.
