Monthly Archives: June, 2016

News
Stuff blows out 16 candles and launches a new campaign to give its audience the feels
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The way the word ‘digital’ is thrown about in the media industry suggests it’s a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its ‘Go Full Spectrum’ campaign via Shine, to remind audiences what it does for them.

News
BNZ lets fans claim a piece of the Crusaders’ home turf—UPDATED
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With sports teams, we often speak in the possessive, referring to “our team”, “our win” or “our home turf” even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders’ turf for themselves.

Opinion
You’ve been socially served
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Kiwibank’s Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).

News
Game of Agencies
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When you play the Game of Thrones “you win or you die” and in the ‘Game of Agencies’ “you go big or go home” according to Indian marketing agency Chimp&Z Inc, which has recreated the hit show in an ad agency.

News
Power Farming raises a glass of hoppy goodness to farmers at Fieldays
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With Fonterra cutting its payout to farmers, it’s tough times ahead for the rural dwellers. To show its support, Power Farming teamed up with Hamilton agency PAN to create the ‘Pilsner to Paradise’ campaign and bring Fieldays to Hamilton’s CBD in an effort to give something back to farming clients and to provide their salespeople with a fun way of getting to know their clients better.

Partner articles
Phantom shines a light on the history of Bacardi
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Bacardi launched its ‘Untameable since 1862’ campaign globally at the end of 2013, telling the story of the Bacardi family through generations of obstacles and challenges in Cuba in the wake of the communist revolution. ZenithOptimedia picked Phantom Billstickers to get the brand’s word onto the street, where Phantom ensured the creative would be viewed by as many eyeballs as possible, rain or shine, night or day.

News
Kiwi agencies win two Titanium Lions
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Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.

News
Whopper Blackout
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It was a dark time for France. In 1997, the burger giant closed its 39 restaurants across the country after it failed to make a profit. Its return in 2012 was enough to bring a tear to the eye.

News
Temperatures go down as ad spend goes up: energy companies push their power
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It’s that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower’s Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.’s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.

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