Squinty eyes, puckered mouths and red faces make up a large part of Moa’s new campaign for its sour beer range, which Moa says people either love or hate.
Monthly Archives: May, 2016
Is there anything worse than a blind date? What about a blind date with BO? Rexona plays cupid to test reactions to body odour and encourage people to think twice about their smell.
The coveted Canon Media Awards, celebrating excellence among New Zealand’s media across a range of platforms took place on Friday where winners were announced from a whopping 1,603 entries. Here’s a look at who took away what.
With the decline in print, there are very few mainstream publications left targeted at millennial girls. However, Bauer is now looking to change that with the launch of online title MissFQ, an extension of its Fashion Quarterly brand. And as part of its launch strategy, Bauer has brought on influencer India Yelich-O’Connor (Lorde’s younger sister) as the first of many guest editors.
Last week radio presenters and producers left the comfort of the studio, revealing themselves for the New Zealand Radio Awards, a celebration of all things radio and a competition between MediaWorks and NZME.
There’s often a cold perception of sterility surrounding healthcare, but a new campaign for Southern Cross Hospitals is trying to show a different side to the industry.
Last year, a Kiwi agency picked up the nation’s black pencil at D&AD. And it has been followed up this year with our first black and gold.
ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.
MediaWorks has been on a bit of a hiring mission, adding several new staff to its agency and national direct teams as well as promoting other staff.
Saltwater Brewery, with New York agency We Believers, hopes to save marine animals by removing plastic from its packaging and replacing it with fish food.
Industry happenings at Y&R, Novo, Designworks, Dots and Crosses, NZME, OMSA, Mi9, AppNexus, PRINZ, Photography Films, Eat My Lunch.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In a world where books are competing for attention with smart devices, FCB New Zealand and Mexico collaborated with National Geographic Learning and turned smartphones into books with the ReadOn app.
Marlborough winery, Wither Hills has launched a multifaceted campaign with DDB, Young & Shand and ZenithOptimedia, designed to inform consumers that Wither Hills is more than a name, it’s a place where wine is “Made beautifully”.
Digital outdoor advertising shells are allowing creatives do more than ever in the space, and with a little Disney magic posters can even come to life.
Marketing expert Roanne Parker questions Kogan.com’s digital marketing practice after its owner said he would invest to rebuild consumer trust and make Dick Smith’s online offer “better than ever” after taking over the retailer’s online site last month.
Speight’s made use of Kiwi’s unfinished projects to win the Colmar Brunton Ad Impact Award for April.
StopPress understands that creatives Freddie Coltart and Matt Williams have resigned from FCB and will be joining Colenso BBDO. During their time at FCB, the pair were involved in a host of award-winning campaigns, which picked up metal on both the local and international awards circuit. However, rather than holding onto these trophies for sentimental reasons, FCB has instead decided to sell them on Trade Me in a bid to raise funds for the pair’s leaving do.
MediaWorks followed up the announcement of the new season of The Block NZ with a campaign launch on Sunday night, drawing attention to the ‘battle of sexes’ premise underpinning this edition of the show.
Hotwire PR managing director Hamish Anderson argues that journalists aren’t the only ones in for some change with a proposed merger on the horizon. Those in PR also need to brace themselves.
Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their ‘#CommandTheUnsullied campaign’, which has received a fair amount of backlash. But, as you’ll see if you read on, Twitter fails aren’t exactly few and far between.
Former Net-a-porter head of publishing Romney Whitehead will be speaking at the Magazine Publishers Association conference on 26 May, so we had a short chat with her to find out her thoughts on the world of publishing.
Choosing an adtech partner isn’t easy, as Trustpower’s Wayne Ramshaw explains. Here’s why he settled on AdRoll.
Burt’s Bees has released a couple of new spots via Baldwin & Raleigh, which hit you right in the feels. One with a deaf musician and the other with an African American model with albinism.
Short-term loans have joined a list including guns, tobacco and drugs as Google bans its ads from ad systems.
Non-alcoholic beverage Snapple has brought to life a few of the fun facts underneath its lids with the help of Deutsch Los Angeles.
Young & Shand has announced the appointment of Jonathan Sorenson as its new media director. Sorenson joins from OMD, where he worked since February 2015 as an account director, focusing on the Air New Zealand business. PLUS: Sorenson sells Muesli Hub.
APN Outdoor has announced the resignation of general manager Phil Clemas, who departs for some family time and to reenergise after eight years of dedication to the company.
Uber is transforming its back seats into a Dragons’ Den of sorts tomorrow, giving the business thinkers of Auckland a chance to pitch their business ideas to a panel of leaders and investors who are looking for their next opportunity.