Monthly Archives: May, 2016

News
Bauer eyes millennial girls with launch of MissFQ
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With the decline in print, there are very few mainstream publications left targeted at millennial girls. However, Bauer is now looking to change that with the launch of online title MissFQ, an extension of its Fashion Quarterly brand. And as part of its launch strategy, Bauer has brought on influencer India Yelich-O’Connor (Lorde’s younger sister) as the first of many guest editors.

News
Read hard, play hard
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In a world where books are competing for attention with smart devices, FCB New Zealand and Mexico collaborated with National Geographic Learning and turned smartphones into books with the ReadOn app.

News
Freddie Coltart and Matt Williams join Colenso; FCB puts their awards on Trade Me to fund farewell gift—UPDATED
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StopPress understands that creatives Freddie Coltart and Matt Williams have resigned from FCB and will be joining Colenso BBDO. During their time at FCB, the pair were involved in a host of award-winning campaigns, which picked up metal on both the local and international awards circuit. However, rather than holding onto these trophies for sentimental reasons, FCB has instead decided to sell them on Trade Me in a bid to raise funds for the pair’s leaving do.

News
From unsullied to sullied: Sky missteps on Twitter
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Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their ‘#CommandTheUnsullied campaign’, which has received a fair amount of backlash. But, as you’ll see if you read on, Twitter fails aren’t exactly few and far between.

News
Love your nature
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Burt’s Bees has released a couple of new spots via Baldwin & Raleigh, which hit you right in the feels. One with a deaf musician and the other with an African American model with albinism.