News
Chorus embraces print as it tells its story
In what might seem an unusual approach for a company rolling out Ultra Fast Broadband (UFB) across New Zealand, Chorus has included a print element in its latest campaign.
Monthly Archives: May, 2016
News
Top 10 most complained about ads of 2015
Bodies, sheep, chainsaws and cars got audiences’ blood boiling last year according to the Advertising Standards Authority.
News
Content, content, content: a big time sap for marketers?
Many marketers are struggling in managing the mass of content that they are required to publish across media channels, according to a new global study from Accenture. Of the 1,078 senior marketers surveyed across 17 countries, 53 percent said that they spend more time on operational details—including, but not limited to, requirements documentation, securing legal and leadership approval and content tagging—rather than core marketing and branding activities. And Kiwi brands are facing many of the same issues.
News
Cheers uses cringeworthy tactics to promote safe drinking to teens
The sex talk is a dreaded part of any teenager’s life however, the alcohol talk isn’t great either according to the new Cheers campaign by Y&R, which aims to encourage parents to have more constructive and effective conversations with their teenagers around alcohol.
News
House of Travel creates memories, encourages kiwis to do the same
House of Travel has teamed up with ColensoBBDO, Exit Films and Zenith Optimedia, to remind Kiwis about the importance of getting the best holiday experience for the best value. ‘The best holidays are created together’ reflects the way its consultants collaborate with customers to create moments that people will remember forever.
News
Y&R continues its trailblazing, picks up another Agency of the Year gong
Last Friday night at Carriageworks in Sydney, the 37th edition of the Awards Awards saw Y&R NZ walk away with nine gold pencils, as well as the Best in Show and Agency of Year gongs.
News
From niche market to supermarket: craft beer goes mainstream
The craft beer scene has exploded in New Zealand, so much so that maybe it’s not such a ‘scene’ anymore. We chat to Deep Creek Brewery’s Jared Machlachlan about his brewery’s move to sell canned craft beer in Foodstuffs’ supermarkets.
News
Simon Kenny on McDonald’s social media effort to be open and transparent
Idealog talks to McDonalds’ social media expert, Simon Kenny about how the fast food giant uses social media and how haters gonna hate.
Movings & Shakings
QMS and iSite complete integration, Wayne Chapman appointed CEO
Following the $49 million acquisition of iSite Media by QMS, the pair of companies have now completed their integration and will now trade under the name QMS NZ.
News
Creative malleability: why Cleve Cameron left his role as an ECD to focus on music
I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to ‘Do’ it.
Opinion
‘Threatening to sue streamers is akin to punching yourself out with wild haymakers’
Following the Joseph Parker fight, and the illegal streaming that came with it, should TV and sponsorship brands be taking a different course of action?
News
Big week for TV: Duke ratings, Hulu gets Filthy and another channel appears
For a channel that’s purportedly on its deathbed, it’s been a pretty eventful week for television. We look at a triumvirate of happenings.
News
Huggies calls on cute babies to promote the power of hugs
Huggies Nappies has partnered with Plunket for a heart warming campaign by Ogilvy to encourage parents to ‘make time for hugs’.
News
The Compendium: 27 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Barnes, Catmur & Friends Dentsu and Independent Liquor part ways—UPDATED
Barnes, Catmur & Friends Dentsu executive creative director and managing partner Paul Catmur has confirmed to StopPress that his agency has parted ways with Independent Liquor.
News
Journalists fight for freedom of speech
Pakistan’s The Daily Times took a stand against censorship with a ‘Free my voice’ campaign, which gave readers a taste of having their words inverted.
News
A price to suit the mood
The angrier the internet, the cheaper the chocolate in a new Snicker’s campaign.
News
Dream team? Mark Jennings and Tim Murphy join forces, announce plans to launch news site
Former NZ Herald editor-in-chief Tim Murphy and former MediaWorks head of news Mark Jennings have finally revealed what they’re doing next.
News
Hello (again) chocolate lovers: Nigella comes back to promote Whittaker’s latest four artisan flavours
Whittaker’s has released a campaign via Assignment Group to promote the newest additions to its artisan range, and it’s brought back its brand mascot Nigella Lawson.
News
‘Chat-vertising’ and ‘advanced storytelling’, the latest in marketing strategies
WGSN’s head of market intelligence, Lorna Hall, on technology, maturing customers and how brands should respond.
Opinion
Tim Wood on the Caples Awards 2016 and New Zealand’s ’cause for cautious optimism’
Young & Shand creative director Tim Wood is representing New Zealand as a judge at this year’s Caples Awards and reports what he saw, and what you should know, from inside the jury room.
Opinion
Why coke tastes better in a glass bottle
Products don’t exist in a vacuum. And the circumstances they’re experienced in play a much bigger role than we realise, says Andrew Lewis.
Opinion
Should publishers get into the travel industry?
Travel writer Meg Singleton believes the nation’s major publishers should look into disrupting the travel industry.
News
Waikato Civil Defence wins at social media
The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.
Awards
The clock may have struck 12 but there’s still time to enter the TVNZ-NZ Marketing Awards
Fight the monster of a missed deadline and get yourself an extension to enter in the 2016 TVNZ Marketing Awards. Your personalities will thank you for it.
News
Zavy signs deal with DataSift, accesses Facebook user data to help brands
New Zealand based social media analytics and listening platform Zavy has announced its agreement with DataShift that will provide direct access to data from 1.59 billion active Facebook members to help improve brand performance on social media.
News
DDB and Special Group land APAC Facebook Awards, move onto global round of judging
DDB and Special Group waved the Kiwi flag at this year’s edition of the APAC Facebook Awards, winning three virtual gongs between them.
News
Still helping Kiwis at 34: The Warehouse celebrates its birthday
This year, The Warehouse has changed things up a little by throwing a bit of a promotional celebration for its 34th anniversary. And the spot is likely to hit a few mums in the feels.