Monthly Archives: May, 2016
Many marketers are struggling in managing the mass of content that they are required to publish across media channels, according to a new global study from Accenture. Of the 1,078 senior marketers surveyed across 17 countries, 53 percent said that they spend more time on operational details—including, but not limited to, requirements documentation, securing legal and leadership approval and content tagging—rather than core marketing and branding activities. And Kiwi brands are facing many of the same issues.
The sex talk is a dreaded part of any teenager’s life however, the alcohol talk isn’t great either according to the new Cheers campaign by Y&R, which aims to encourage parents to have more constructive and effective conversations with their teenagers around alcohol.
House of Travel has teamed up with ColensoBBDO, Exit Films and Zenith Optimedia, to remind Kiwis about the importance of getting the best holiday experience for the best value. ‘The best holidays are created together’ reflects the way its consultants collaborate with customers to create moments that people will remember forever.
Last Friday night at Carriageworks in Sydney, the 37th edition of the Awards Awards saw Y&R NZ walk away with nine gold pencils, as well as the Best in Show and Agency of Year gongs.
The craft beer scene has exploded in New Zealand, so much so that maybe it’s not such a ‘scene’ anymore. We chat to Deep Creek Brewery’s Jared Machlachlan about his brewery’s move to sell canned craft beer in Foodstuffs’ supermarkets.
Idealog talks to McDonalds’ social media expert, Simon Kenny about how the fast food giant uses social media and how haters gonna hate.
Following the $49 million acquisition of iSite Media by QMS, the pair of companies have now completed their integration and will now trade under the name QMS NZ.
I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to ‘Do’ it.
Following the Joseph Parker fight, and the illegal streaming that came with it, should TV and sponsorship brands be taking a different course of action?
For a channel that’s purportedly on its deathbed, it’s been a pretty eventful week for television. We look at a triumvirate of happenings.
Huggies Nappies has partnered with Plunket for a heart warming campaign by Ogilvy to encourage parents to ‘make time for hugs’.
Barnes, Catmur & Friends Dentsu executive creative director and managing partner Paul Catmur has confirmed to StopPress that his agency has parted ways with Independent Liquor.
Former NZ Herald editor-in-chief Tim Murphy and former MediaWorks head of news Mark Jennings have finally revealed what they’re doing next.
Whittaker’s has released a campaign via Assignment Group to promote the newest additions to its artisan range, and it’s brought back its brand mascot Nigella Lawson.
WGSN’s head of market intelligence, Lorna Hall, on technology, maturing customers and how brands should respond.
Young & Shand creative director Tim Wood is representing New Zealand as a judge at this year’s Caples Awards and reports what he saw, and what you should know, from inside the jury room.
The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.
Fight the monster of a missed deadline and get yourself an extension to enter in the 2016 TVNZ Marketing Awards. Your personalities will thank you for it.
New Zealand based social media analytics and listening platform Zavy has announced its agreement with DataShift that will provide direct access to data from 1.59 billion active Facebook members to help improve brand performance on social media.
DDB and Special Group waved the Kiwi flag at this year’s edition of the APAC Facebook Awards, winning three virtual gongs between them.
This year, The Warehouse has changed things up a little by throwing a bit of a promotional celebration for its 34th anniversary. And the spot is likely to hit a few mums in the feels.