Westpac has taken a cheeky approach to its promotional push with a poster encouraging potential customers to go in and chat to one of its consultants. Rather than taking the usual approach of promising expert advice, the bank is tapping into the shame people often feel about their finances.
Do you want to travel through space? Well NASA might not be ready for that yet, but its latest works of art might have you thinking otherwise.
Hallenstein Brothers, NZ Rugby, ANZ and MediaWorks step up to the podium this week.
Fairfax Media, MediaWorks, NZME and TVNZ last year joined forces to create the Premium Kiwi Exchange (KPEX). Over the next few weeks, this series will delve into the strategic thinking behind this initiative. In part one, we chat to KPEX chief executive Duncan Arthur.
As lovers young and old were celebrating their affections for one another yesterday, brands too made the most of Valentine’s Day by shooting their spend-inducing arrows at susceptible couples. Here are a few examples of how brands attempted to court couples’ wallets this year.
Numbers are taking over the world of professional sport, as data on the speed, acceleration and biometrics of athletes becomes increasingly important to coaches and managers. And when they need this type of info, they turn to Richard Snow and the tech behind his company VX Sport.
The streets of Cuba, the vistas of Rio De Janeiro and the desolate Salt Flats of Utah are just some of the breath-taking landscapes Hallenstein Brothers has featured in its advertising. And the Kiwi brand has now added to this list, releasing a new spot that takes the viewer on short trip through Morocco and Dubai.
Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.
At the end of 2014, Lewis Road Creamery founder Peter Cullinane said that after creating New Zealand-made butter he intended to move further down the dairy aisle. And since the company’s founding, this has come to fruition, with the dairy don moving from butter to milk and cream, to chocolate milk and now on to ice cream. We revisit Ben Fahy’s feature published in the November/December 2014 edition of NZ Marketing and discover the strategy behind the hype.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
New Zealand’s rugby stars are showing off more than just their rugby moves in this years Super Rugby campaign as choreographer Parris Goebel and her crew put a twinkle in their toes.
There’s no shortage of international experts being flown in to New Zealand to spread their wisdom to us New Zealand savages. But very few of them are as interesting and energetic as Faris Yakob, a dreadlocked ‘advertising philosopher’, author of Paid Attention and co-founder of Genius Steals. He was brought out by OMD to speak at its annual conference. So Ben Fahy sat down for a wide-ranging discussion about everything from the myth of originality to the fallacy of the impression to the musings of David Foster Wallace.
Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.
A Chicago artist is giving Airbnb users a rare opportunity to step inside a Vincent Van Gogh painting for the night.
ANZ’s latest student banking campaign taps into the creative student culture to prove ‘Fortune Favours the Brave’, with the help of international dance star Parris Goebel.
Have you ever felt that ‘buzz’ after launching a new campaign, seeing the name of your brand splashed all over social media? Well now there is the opportunity to feel it more literally than you ever imagined, thanks to Vibrundies, powered by Gladeye.
ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand’s fastest growing demographics.
Changing the world doesn’t necessarily necessitate huge, ground-breaking actions. Sometimes even small actions can make a difference. To show the simplicity of this process, Amnesty International has released a new campaign illustrating that the substitution of a single word in a phrase can completely change meaning and context of what you are saying.
Following on from our last 360 video story, MediaWorks has now jumped on the 360 bandwagon, producing the first 360-degree news studio video in the country with Reel Factory to show off the Newshub studio’s new features. We chat to MediaWorks head of digital news Jono Hutchison to find out more about the clip and the potential of 360-degree video as an immersive news storytelling tool.
It’s been called New Zealand’s most expensive TV show in history—and for good reason. With over $8 million of New Zealand On Air funding on top of the amount contributed from TVNZ’s own coffers, Filthy Rich certainly does live up to its name. We chat to the team at TVNZ about the launch campaign, airing the show two nights a week, and pressure of promoting a show with such a hefty price tag.
“It’s a crisis. They’re all sold out,” exclaims a desperate Marcus Lush in a Tweet. And he isn’t the only one struggling with this issue. Denizens across the SuperCity are battling to cope with what has turned out to be a very balmy, sweaty summer.
Air New Zealand’s latest campaign is one to pull at the heart strings. The airline, which is in the business of connecting people, has reunited a US WWII veteran with his long lost English love after 71 years apart.
Never has anyone been so enthusiastic over crockery. Jet.com have released a Super bowl ambush campaign, taking the mickey out of the competition in an effort to sell bowls.
Their business has been called the ‘unsexy side of marketing’ by one of New Zealand’s leading business publications, but the partners of Auckland-based digital marketing firm Search Republic aren’t bothered. Two years after launch, the search-based consultancy is delivering outstanding – and seductive – results. And it’s only just getting started.
MediaWorks head of brand and marketing Katie Mills has ended her long tenure at the media company, taking up the position of general manager of marketing and communications at infrastructure consultancy Opus International Consultants.
In the build up to Jono and Ben’s return to television this Friday, MediaWorks has released a new campaign, which puts the dynamic duo in a bunch of different cinematic settings to reflect the show’s themes. The campaign is in conjunction with another for fellow Friday night favourite, 7 Days.
Innovation isn’t the key to success, says Dan West. It’s the key to survival.
The Cannes Festival of Creativity has released a short video clip celebrating the moments that inspire people to become creative.
It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?
