NZTA and Clemenger BBDO have released a new drug-driving campaign called ‘Thoughts’ to help prevent Kiwis from smoking up and then getting out on the road. And like its previous efforts it’s added a bit of humour without diminishing the seriousness of the message.
Referencing important moments throughout history—both local and international—a short video clip from Greenpeace elaborates on the important role that civil disobedience has played in the fight for human rights over the years. Rosa Parks, Mahatma Gandhi, the suffragettes and Apartheid activists are all appear in the clip, reminding viewers that civil disobedience is justifiable if a cause is important enough. And in this instance, Greenpeace is arguing that climate change is an issue that merits civil disobedience.
Creative agency Ben & Libby has picked the National Rural Fire Authority account after a creative pitch understood to have involved two other agencies. PLUS: Bernie, the mascot, faces an uncertain future.
Mercury Energy have turned up the cute factor while they turn down the power bill in their latest campaign with FCB.
In a weekly series, we delve into the Kiwi Premium Exchange (KPEX). In this edition, consulting chief executive Duncan Arthur takes on a few early myths.
Tasty Pot Co., which creates apparently nutritious, microwavable meals, has just released new packaging that gives you all the information about the product you need, including cooking instructions. But for some weird reason, it doesn’t seem to have finished the instructions for how to hangi your meal. StopPress investigates.
You’ve got to stand out, says Paper Plus chief executive Sam Shosanya. And sometimes that means putting your faith in a weird, green and slightly seductive entity.
For those who struggle to consume dry articles about the economy, it might have just been made a bit quicker and easier with NZME’s Economy Hub, a content video series which is essentially a short weekly panel show tackling topical economic issues sponsored by HSBC.
Around four years after revamping its brand, Z Energy has now released a campaign, via Assignement Group and Robber’s Dog, that touches on the four concepts integral to the brand. “This is the biggest refresh of the brand since it was re-launched in 2012,” says Z Energy corporate communications and investor relations manager Jonathan Hill. PLUS: we question whether Z Energy’s sustainability push is another example of corporate greenwashing.
Of all the brands sold in New Zealand, none was rocked in 2015 quite as significantly as Volkswagen after the emissions scandal broke. So, if there’s one person who’s learnt a thing or two about change, it’s the car brand’s general manager Tom Ruddenklau.
Industry happenings at TVNZ, NZME, Māori Television, Anthem, JustOne, Marsden Inch and The Instillery.
Wouldn’t it be amazing to step a few hundred years into the past for just a couple of hours? Well, a to-scale replica of the second Globe Theatre (1614) erected in commemoration of the 400th anniversary of William Shakespeare’s death is about as close as it gets for the playwright’s fans, and it’s popped up right in Auckland city. The masterminds behind the Pop-up Globe have themselves labelled the experience as a kind of time travel, and given that tickets are selling like hot cakes, it fits with a recent shift in spending behaviour, where consumers are increasingly spending more on experiences over material items.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
This week, an NZ Flag Change campaign video showing rugby star Dan Carter supporting the change vote quickly reverberated across news media before eventually becoming a discussion point on social media. And what this again showed is that All Blacks remain one of the best means by which to reach the highest number of New Zealanders.
This week’s news of a proposal to cut 70 editorial jobs at Fairfax again turned attention to the perceived demise of quality journalism. We talk to Fairfax marketing director Campbell Mitchell about what it takes to run a profitable media company these days.
A King’s College advertisement encouraging teens to find themselves seems to suggest they could build themselves as well.
You know that mud you see slow-motion spinning from the wheels of jeeps in ads, as they bounce and careen around puddles in some gritty, rugged landscape? Well, sadly city-dwelling jeep drivers miss out on the muddy aesthetic, so Jeep Germany has come up with a solution.
TVNZ has just announced its new male orientated channel, Duke, will be live-streamed online and free to view on Freeview and on SKY from March 20.
Beef & Lamb New Zealand have had an adorable change of focus in their latest campaign with Blacksand by asking children what they want to be when they grow up.
Richard Thompson, a partner at creative agency Contagion, will be taking over the KPEX reins from consulting chief executive Duncan Arthur in mid-April.
As the production partner on Grand Designs New Zealand, ANZ’s support helped TV3 showcase some amazing Kiwi properties. But the bank wanted to extend its sponsorship of the show and offer another, slightly more accessible layer of design inspiration,
so it worked with Bauer and Spark PHD to develop a content platform called Designs for Living.
AA’s furry, paddock-dwelling mascots Ramsey and Lambert are back again to get the New Zealand public interested in life cover insurance via a campaign by Rainger & Rolfe.
When Kiwi entrepreneur Robett Hollis found out that world number women’s golfer Lydia Ko’s defence of her title in Christchurch was not being broadcast live on any local channels, he took things into his own hands and developed Switch TV, a social TV network powered through Snapchat. And he’s now looking for a partner to take this idea even further.
Quitline has teamed up with Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. ‘I’ve been there, and how I’m here’ aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smokefree goal, which is an important challenge given 15 per cent of the population still smokes.
Following a creative review that commenced late last year, AA Insurance has parted ways with Special Group and appointed DDB as its new creative agency. But it isn’t all bad news for Special Group, with the agency picking up the cross-Tasman Bell Tea and Coffee Company account.
It’s that time of year again, the finalists of the Axis Awards have just been announced and Colenso BBDO/Proximity is well ahead with 85 entries, followed by FCB with 58, Y&R with 51 and last year’s biggest winner (which also took home Creative Agency of the Year), DDB with 33.
Following last year’s departure of long-serving Malcolm Phillipps, 2degrees has confirmed the appointment of Roy Ong as its new chief marketing officer.
MediaWorks began the roll out of its campaign for the highly anticipated second season of The Bachelor NZ (set to screen on TV3 next month) on Valentine’s Day, opting for a change in direction this time, moving from lusty abs on horseback to a mysterious Casanova.
Prime TV has unveiled a new, colourful look to coincide with the new programming schedule for its 2016 season.
Following on from its 2014 spot for Nova Energy (a subsidiary of Todd Corporation), Clemenger BBDO has brought back Greg Grover—and his incessant rhyming—for another spot. But this time it comes with an inadvertent game of broken telephone (whispers/the messenger game/or the somewhat racist Chinese whispers).