Monthly Archives: January, 2016

News
We grammin’—and Spark wants to gram it with you
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Spark is continuing to utilise its younger, cooler post-rebrand persona by venturing into target market territory. Its most recent effort is its summer Instagram campaign, developed with its PR agency Sherson Willis, which rewards the most creative fans with credit (or as Spark calls it, ‘social currency’) if they capture and share Instagram shots (based on trending images on the platform) with the correct hashtag. And halfway through the campaign, the telco has already given away thousands of dollars of credit, increased sign ups and seen a growth in its Instagram following.

News
Summer brews or bad news: HPA continues with ‘Not Beersies’
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While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.

News
The slow return to business as usual
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This week, people across the country will be trading beach sands for office chairs as they return to the daily slog at work. And while we all chew on air-conditioned air together, StopPress would like to welcome all our contributors, industry experts and snitches back to the real world. Here’s to doing it all over again for another year.

Features
The Great StopPress ‘Year in the Rear’: our take on 2015—and a chance to vote for your favourites
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You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2015, we’ve looked back on the year and compiled an extremely definitive list of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. So long, and thanks for all the clicks dear readers. We’ll be back destroying lies and spreading truth on January 11. May your leisure be unbridled.

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