Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation and that Saatchi has hired Gina Williams as brand strategist this week.
Monthly Archives: January, 2016
In 2014, Noel Leeming took a break from the regular retail approach of shouting about price and product to revamp its brand and launch a platform that focused on explaining what the items in store—and their underlying technology—enabled. This repositioning cost the company around $5 million, and it is now looking to build on this investment by rolling under a series of new spots that again focus on telling the stories of the products.
Last year, the Global Mode legal battle provided a feisty introduction to the competitive banter that would unfold as the SVOD market started to mature in New Zealand. And although, we are only a few weeks into January, there are already a few jabs being thrown in this space. Following on from news that Netflix was going to clamp down on backdoor users accessing its US version, Neon has been quick to play its first hand with a responsive media release titled “Never fear NEON is Here”.
The new year is a time where we all reevaluate our position in life. We think about our wishes, our resolutions and our fresh starts. But, it should also be a time where we think the lives of others, whose wants and needs are simpler than ours. French community service association Deuxième Marche aimed to remind us of the homeless and their needs this new year, by giving them more visibility to express themselves.
Scandinavian trends have worked their way into our homewares and design industry, but can they take on the car market? Swedish car brand Volvo’s latest campaign is pushing to get more Kiwis buying its cars through a deal that lets them travel to its motherland for free, so long as they buy a brand-new Volvo car.
Nielsen has released its figures for the top ten advertisers in the calendar year for 2015, and it’s again a lineup of the usual suspects, with the nation’s major retailers taking seven of the positions on the list. And while the figures are still high, there was a clear year-on-year drop in the overall contribution of nation’s biggest advertisers.
When it comes to the role of women in advertising, things have come a long way from the days of sexism, smoking and secretaries portrayed in Mad Men. But the top positions in the industry are still dominated by men. So why are there ‘too many dicks on the dancefloor’? Is anything being done to address the issue? And what are the benefits of more gender diversity? Holly Bagge investigates.
Experiential players Brand Spanking and Fluxx this week announced a merger, which will see the companies trade under the Brand Spanking banner at the Eden Terrace office from now on.
Mention the NutriBullet, the Transforma ladder or Thin Lizzy in conversation, and you’d be hard-pressed to find a Kiwi who isn’t aware of at least one of these products. Such is the enduring power of the infomercials, which continue to grace our free-to-air screens during off-peak viewing times, that these brands have essentially been embedded into the Kiwi psyche through brute force. At a time when buzzphrases such as ‘transmedia storytelling’, ‘digital disruption’ and ‘omnichannel marketing’ are habitually thrown around conversation, the infomercial is made to seem anachronistic, a living fossil of a bygone era on the verge of extinction. But this isn’t the case at all… Look at Nielsen’s ad spend figures from 2015 and you’ll notice the presence of Brand Developers in sixth position, behind the big-spending retail giants Progressive, The Warehouse, Harvey Norman and Foodstuffs.
The traditional perception of golf usually evokes images of diamond-patterned shirts, cheese cutters, pastel sweaters, loafers and affluent white men. This long-standing myth is so entrenched that it even led to the urban myth that the word golf was in fact an acronym for ‘gentleman only, ladies forbidden’. This, of course, isn’t true, but the stereotype has long prevailed in golfing, leading to it being seen as a rich man’s sport or a hobby for retirees.
Google has confirmed that New Zealand country manager Tony Keusgen has been replaced by Stephanie Davis.
While virtual reality and other tech trinkets will attract all the attention this year, Element Digital founder Kevin Fitzsimons reckons customer experience should remain a priority to marketers looking to keep their customers satisfied.
Since the craft beer industry started booming over the past few years in New Zealand, we’ve seen some beautiful labels adorning supermarket shelves and bar taps. These labels are often less about trumpeting the brand and more about celebrating the distinctive personality of the beer, often expressed through creative illustrations and inventive names. We had a chat with The Wireless’s Toby Morris about his experience illustrating for beer brands, and look into why illustration has become a popular promotional tool.
Following on from Nicky Bell’s recent resignation from Saatchi & Saatchi, we revisit Ben Fahy’s 2012 story of how she helped to turn the agency around after picking up the reins.
Air New Zealand is on the hunt for Kiwis who like the idea of travelling for work with the launch of a new a recruitment video that gives potential candidates a glimpse of what it takes to be an Air New Zealand flight attendant.
Saatchi & Saatchi NZ sent out a release this afternoon announcing the resignation of chief executive Nicky Bell, who will hand over the reins to current general manager Paul Wilson (promoted to managing director) in March.
DDB’s chief creative officer Damon Stapleton revisits an experience with a particularly tricky client as he makes an argument for keeping things simple and producing great work worthy of people’s time.
French publication La Croix (translating to The Cross) struggles with the perception that its publication doesn’t cover serious issues and instead focuses only on religious topics. Admittedly, it is a Roman Catholic publication, and religious content certainly takes up some of the column inches, but the paper is on a mission to show that it might not be exactly what people think it is. Here’s a look at the ad campaign it’s using to spread this message.
We’ve all been unemployed at some point in our lives and probably will be unemployed again. And sure, when we’re younger it’s socially acceptable. But as we move through our twenties and beyond there is more expected of us, and when in between jobs (or just.. without one) it’s never fun to be asked what you do to pay the bills. That’s what these ads for Careers 24 address.
We are all big kids when it comes to milk according to Lewis Road Creamery, whose latest campaign leaves no time for table manners when enjoying dairy products. Problem Child and Exposure have created two 30-second TVCs that share the stories of individuals caught in a moment of indulgence with the dairy products.
In celebration of Quentin Tarantino’s latest film The Hateful Eight, and coinciding with the launch of a beer dedicated to the film, a Ponsonby pub transformed itself into a rendition of the film’s set, a Wyoming log cabin in post-Civil War America.