Paspaley Pearls and Special group have teamed up for yet another artistic collaboration following their original short story and multimedia campaign last year. This year they’ve created ‘Behind the Lens’, a 10-minute fictitious short film, directed by a Cannes Festival-winning director and starring British actress Clara Paget.
When newspapers published images of two-year-old Aylan Kurdi, drowned, lying facedown, the world was stirred and finally realised—or perhaps remembered—the horror of the Syrian conflict. But this isn’t the first time images have significantly changed public discourse. As the following five images collated by Getty Images’ Stuart Hannagan show, images have time and time again laid bare the uglier side of life. (Warning: this article contains material that may offend some).
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Over the years, the Valspar brand of paint products has expanded into countries throughout the world, and New Zealand was recently added to this list. And to announce its arrival in the local market, the paint company has commissioned FCB to produce a campaign capable of cutting through to consumers who already have many other choices in this category.
Whether it’s paying stars to show off diamonds in public, paying stars to mention a brand in their latest song, paying stars to talk up your new product to their fans, or paying for the host of a podcast to read out your ad, brands have been using the power of endorsement to influence perceptions since ages ago. In the world of hospitality, having the right people at your establishments is important if you hope to lure the crowds. And it’s no secret that Skycity ‘incentivises’ a range of famous Kiwis to do just that. But now it’s taken that one step further by getting them to write—or at least put their name to—long copy ads that wax lyrical about the company’s assets and its impact on Auckland.
We have cars that can drive themselves, fridges that know when we’re out of milk and sensors that can tell if your elderly relatives have taken their pills. Now, for those who also want their binge watching smartened, Netflix has given the world a button that can turn on your TV, dim your lights, silence your phone and even order food.
Spanish clothing and accessories retailer Paul & Bear has launched an innovative that has been created through the musical efforts of six bands across the world. To kick off the initiative, Paul & Bear approached Australian band Sheppard to create an exclusive song to feature in the campaign. Thereafter, the retailer commissioned six different bands, all in different locations, to produce covers of the song—and this content was then spread through social media.
Until now, retargeting campaigns have proved challenging on Apple Safari browsers because cookies are disabled by default. So, in a bid to overcome this issue, AdRoll announced a new product earlier this week that the company’s managing director for the ANZ region Ben Sharp says will give advertisers the ability to retarget via Apple devices.
There’s a whole heap of money flowing into digital media at the moment—and that pot just seems to keep getting bigger. But there are a fair few concerns being raised about whether that money is being spent wisely, whether it’s due to bot fraud, dodgy metrics or viewability issues. Recently, one of the world’s most powerful ad men, Sir Martin Sorrell, said he thought the pendulum had swung too far towards digital and it was time for marketers to reconsider the effectiveness of traditional media (which seemed to warm the hearts of many harried publishers and broadcasters). And in New York during Ad Week celebrations, the US outdoor industry body has launched a clever campaign making the same argument by pointing out that digital has a reality problem.
Earlier this month, Instagram kicked off its local ad offering with launch partners Burgerfuel, Air New Zealand and Sky TV, which have each been running campaigns through the platform. And now, following on from a relatively short testing phase, Instagram has extended its advertising options to all Kiwi brands. And Spark has joined the fun by launching a campaign that uses 3D technology.
In a multicultural city like Auckland, Chinese New Year is an important and anticipated event for many. And Skycity saw this as an
opportunity to attract visitors by working collaboratively with its range of businesses.
Earlier this month, Bauer Australia confirmed it would be shutting down Zoo Weekly, due to rapidly declining sales. And though some celebrated the demise of the publication as an ethical victory, lad culture is stronger than ever in the online space.
The 2015 Newspaper Advertising Awards last night saw DDB head home $10,000 richer for nabbing the top award for its BMW ‘reverse April Fool’s’ ad, with Ogilvy & Mather’s ad for Rebel Sport’s ‘Big Kahuna’ coming in as the runner up.
For the last 16 years, Serato has been at the forefront of DJ culture and technology. Its ground breaking Pitch ‘n Time time-stretching algorithm and flagship audio mixing software product Serato DJ are industry standards. Kanye West rapped about them on one of his tracks. Eminem did the same. And now it’s releasing its first mass-consumer app, Serato Pyro, a music player that beat-matches and mixes song playlists. Chief executive AJ Bertanshaw explains the company’s evolution—and its Kiwi style marketing approach.