Moa Beer launched its new pioneer-focused packaging late last year. And its latest marketing initiative continues down that patriotic road by trying to bind us together through the sharing of stories of everyday New Zealanders, something it’s calling ‘How to Brew a Country’.
Anchor’s charming tale and Bigpipe’s random instances of coffee chaos get the nod of approval this week.
Following the news that Clemenger BBDO’s long-serving executive creative director Philip Andrew has handed over the reins, we’ve decided to republish a sidebar from an agency profile in NZ Marketing that talked about the formative days of the Wellington agency.
Industry happenings at Spark, NZME, Dentsu Aegis, MediaWorks, Icebreaker, Pure SEO and Vega.
After around 25 years spent working with various agencies under the Clemenger Group, Clemenger BBDO’s executive creative director Philip Andrew has decided the time is right to pass the baton.
To be fair it’s not an ad for themselves, but rather for Friskies and is the latest addition to the ‘Dear Kitten’ series.
Breaking the rules is a standard trope used to encourage consumers to make an extravagant purchase. And while it doesn’t necessarily redefine this oft-used premise, Audi’s new spot via Venables Bell & Partners is an entertaining and far-fetched look at the consequences that could follow on from breaking the simple rule of not waiting at least an hour after eating.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To highlight the fact they have over 2000 domestic flights each week, Air New Zealand enlisted the help of some local celebrities for their latest spot.
Sky has kicked off its promotional efforts in the lead up to the 2015 Cricket World Cup with an outdoor campaign that features the visages of real fans supporting their teams.
MediaWorks Radio and Radio Tarana (which has been broadcasting in New Zealand since 1996) have formed a new partnership in an effort to create fresh commercial opportunities for their respective clients. And the move makes sense for both the network and radio station, given the demographic changes in New Zealand over the last two decades.
International business success comes with a huge amount of blood, sweat and tears but that doesn’t deter some of New Zealand’s most innovative companies from breaking down business barriers offshore. Their hard work gets recognised in the much-coveted New Zealand International Business Awards.
Corona is supporting the Piha Surf Life Saving Club in a bid to raise funds for the redevelopment of the facilities located at the popular, and unquestionably dangerous, beach on Auckland’s West Coast. To assist the fundraising efforts, Corona has arranged an auction of surf photography as well as launching a pop-up bar to quench beachgoers’ thirst during the summer months.
Realestate.co.nz has coupled a stereotypically nerdy middle-aged man with an annoyingly talkative woman in a new spot that aims to show that the company has options for house hunters of all persuasions.
Founded 25 years ago and based in Melbourne, retail design specialist Greater Group recently crossed the Tasman to open an office here at the Steelworks Building in Mount Eden in Auckland. This is the fourth arm of the business to open and follows on from the opening of the branches in Hong Kong and Shanghai. And to lead this latest addition to its operation, Greater Group has sent across its general manager of global brand and strategy, Danielle Barclay, someone who is quite familiar with working in New Zealand, having worked her for several years earlier in her career. So StopPress asked her a few questions about what she hopes to acheive now that she’s back on this side of the ditch.
Happenings in the digital industry at Spark Digital, BKA Interactive and Yellow.
Nike has been one of the leading proponents of the quantified self trend with its suite of Nike+ products and Fuelband. Now, with the help of AKQA, it’s put some of that data to good use with the Your Year app and has created over 100,000 personalised animated films based on the activities of some of its more active users. And as well as celebrating the athletic achievements of its users, the videos also aim to inspire them to outdo their 2014 accomplishments.
An app a day keeps everything away, so why interact with the real world?
Facebook has appointed experienced media man Spencer Bailey as the head of the New Zealand arm of the business. The appointment of Bailey brings an end to Stephen Scheeler’s stint as the acting head of Facebook New Zealand, and this sees Scheeler return to his previous role of head of retail and automotive for both Australia and New Zealand.
Fairfax has updated the entire Stuff platform by migrating it to Adobe’s cloud-based content management system called Adobe Experience Manager. And the media company’s product development director Robert Hutchinson says that the company aims to become as flexible as BuzzFeed and the Huffington Post in terms of its digital storytelling capabilities.
In the world of smartphones, bigger is increasingly better. Samsung got in early with its Note range and got a fair amount of criticism for it. But, much to Samsung’s delight, Apple has recently followed suit with its iPhone 6 Plus. Both those phones pale into insignificance when compared to the Nabi Big Tab, however, which employed the services of a magician to show off its wares. PLUS: How big touch screens are being used in retail and marketing and what screens might look like in the future.
A recent Colmar Brunton poll revealed that half of young New Zealanders (between 16 and 29 years old) admit to illegally streaming content. And Sébastien Aymeric thinks we need to look at ways to make enforcement easier and the moral case more clear. think that’s on.
There are plenty of examples of brands being integrated into TV shows these days. And plenty of examples of fun being poked at the ad industry. But Wellington-based video strategy and production company Stem Creative is aiming to combine those two things in a new satirical web series called Agency that follows three “hapless but genuine and enthusiastic” employees at a small creative marketing agency in Wellington and, as Stem founder and director Ben Forman says, “pulls the veil off the ad industry”.
Nintendo released the Power Glove in 1989. The wearable video game controller was a huge flop but has found a new purpose in a slightly different field.
Late last year, puppy lovers everywhere shed unnecessary tears on account of the supposed death of Dog Whisperer Cesar Millan. This tragic news story was widely circulated via Facebook, until Millan stepped in and released an official statement via his Facebook page that he was still alive and well. This faux news story was by no means an exception, with countless similar celebrity deaths and other outrageous stories being shared through the channel. However, it seems that Facebook wants to bring an end to the falsehood. A report on Wired says that the social media juggernaut will soon release a new feature that enables users to flag hoax articles.
Witnessing a grown man with an impressive girth pouring what is hopefully chilled coffee all over his topless body isn’t necessarily an aesthetically pleasing experience, but this hasn’t stopped Bigpipe from featuring this bizarre scene in a new spot that promotes its unlimited broadband packages.
At last year’s new season launch, TVNZ’s head of sales Jeremy O’Brien likened the business to having a shotgun—broadcast TV—and a rifle—its upgraded, registration-required OnDemand platform. And, ahead of the launch of the service in February, it’s unveiled a new brand via Blacksand.
Late last year, when the aroma of summer barbecues was starting to coax workers away from their desks, subscription video on-demand service Lightbox and Coliseum Sports Media (CSM) announced a joint partnership, which will see the pair of companies bring their programming portfolios together. And now, following on from this, Spark has announced that all of its approximately 600,000 home broadband subscribers (and those who sign up before 30 April) will be given 12 months’ access to Lightbox free of charge. So do these moves make business sense for a telco in a very competitive market?
Triumphant early 2015 showings from Tip Top, Midas and The Bachelor.
Brands hoping to reach a generation that’s turning away from traditional media and getting their entertainment in different ways are increasingly joining forces with influencers who can spread their messages to existing social networks. And for the past year communications company Spark PHD and hair care company TREsemme have been doing just that with a campaign that claims to seek remediation for our country’s (supposed) lack of innovation in the hair styling department.