Monthly Archives: December, 2014

News
The human face—and clothes—of digital
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Photographer Viktorija Pashuta took the phrase ‘online fashion’ very literally by showing what women would look like as web browsers. And now she’s returned with the logical follow-up: what men would look like as social networks.

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Fly Buys gives the gift of free parking—UPDATED
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There aren’t many things more tedious than trying to find a park around Lambton Quay, Wellington, even on a good day. But if there is one thing that can quell how harrowing it is driving around in circles just to be pipped at every post by aggressive drivers with sharp parallel parking skills, it’s free parking.

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Music to your eyes: Australasia’s most-watched music videos
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Spotify recently admitted that YouTube is the world’s biggest music streaming service. And many of the most popular music videos can be found on the Vevo channel. So, as is the custom at this time of year, it’s crunched its annual numbers and released a top ten list of the most-watched music videos across Australia and New Zealand in 2014.

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The A to Z of 0 & 1: String Theory’s digital dictionary
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We live in increasingly digital times. And the language often used to explain some of those digital developments is downright confusing. Fear not, dear luddites, for String Theory has created a dictionary “to shine a little light into the impenetrable murk of digital terminology for the benefit of the non-expert, the vaguely interested or anyone who just wants to give the flimsy impression they know what they’re talking about”.

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Coke continues YouTube collaboration with launch of Kiwi version of ‘colour your summer’
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In November, Jamie Curry orchestrated a treasure hunt in Sydney as part of the #colouryoursummer campaign, which Coca-Cola has launched in an effort to get millennials thirsty over the warmer months. And this campaign has now also spread across to this side of the ditch, with the launch of the Kiwi version. And in continuing the trend of collaborating with YouTube personalties, Coca-Cola Oceania has announced that two up-and-coming Kiwi vloggers will also create videos for the local campaign.

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Canon shoots urban deer and mad Italians to inspire photographers
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You can generally rely on ads for cameras to look good. And Canon has been obliging for years on that front, with one of last year’s efforts winning an Emmy. Now, as part of its Come and See campaign, Canon Europe has employed the services of photographers Christopher Pillitz and Jamie Hall to do their thing—and show off some of its new technology at the same time.

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Apple helps Christchurch-based indie film achieve world first
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When Apple first contacted the producers of ‘Sunday’, an independent film set in post-earthquake Christchurch, made by a group of New Zealanders and Australians, the producers weren’t surprised. What they’re doing is a world first in film distribution, and an experiment in tackling Internet piracy. As of 7 December, ‘Sunday’ will be the first independent film to be launched over five different distribution platforms at the same time.

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The future in safe hands: a showcase of some of the standout student work from 2014
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At this year’s edition of the Young Gun Awards, Colenso BBDO’s Ben Polkinghorne and Brett Colliver, FCB’s Matt Williams and Y&R NZ’s Liza Dupre all picked up awards, standing again as testament to the quality of the creative work that comes out of New Zealand every year. But, most often, the journey to these awards doesn’t start within the agencies; it starts at the nation’s ad schools, where the students’ creative talent is shaped into commercial tools capable of developing campaigns that resonate with the masses. Thus, each year as the academic curriculum comes to a close, the industry takes a brief moment to look at the work that the students have produced. StopPress takes a look at some of the best student work from the previous year.

News
Steinlager makes final push for a few minutes of the nation’s attention, as 102 metre website fills up with messages of support for Trubridge—UPDATED
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Since it launched its ‘Born to Defy’ campaign back in July, Steinlager has done a good job of drawing attention to its new ambassador William Trubridge—and the sport of freediving—through a combination of TV ads, outdoor ads, snazzy websites, special elevators, in-bar activations, PR coverage, social media action, promotion via TVNZ and a bit of content marketing. And as he gets set to submerge 102m and break the world record, Steinlager’s still trying to drum up support and viewership for the live broadcast tomorrow at 7.50am on Breakfast.

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Reach and Frequency gives bus advertising a lift
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iSite Media’s head of freshness (yes, that is his official title) Rupert Fenton got botox the last time his company had something to celebrate. As the company launches Reach and Frequency, a targeting tool that allows marketers to further target bus advertising, we wonder how he’ll be celebrating this time around.

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Capturing the essence of a shoe: Designworks and Yours combine art and retail for new season launch
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To accompany the launch of its new season, shoe retailer Yours has collaborated with Designworks on a series of posters that “capture the essence of each shoe”. And while this might sound like a footwear-related reworking of a Zoolander line, Yours is treating the launch, which occurs at the new Designworks offices at 36 Lorne Street on 4 December, as part art exhibition, part retail showcase.

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Vodafone brings New Zealand into line, officially announces MEC as new media agency
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After Vodafone made the decision to move its global media business to MEC earlier this year, it was expected that Vodafone New Zealand would eventually follow suit and, as reported last week in a story about the arrival of GroupM in this market, it was widely known that the handover had already begun. For some strange reason, Vodafone was at pains to point out that nothing had been signed, but it sent through official confirmation today that it is indeed swapping SparkPHD for MEC as its media buying and planning agency in this market.

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Burger chain takes the mickey out of serial-dieters
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“What would you recommend that looks good on Instagram? I’m not gonna eat it, it’s just for my food blog.”

Everybody knows somebody who has become obsessed with a ridiculous health regime. Aussie burger chain Grill’d has released two new ads that take the mickey out of those people, who often just can’t resist sharing their fantastic new diet and exercise discoveries.

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Clemenger creatives on making NZTA’s ‘Local Legends’
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This morning NZTA released its latest ad ‘Local Legends’, this time aimed at curbing drink driving among younger men. We spoke with Clemenger BBDO creatives Mark Dalton and Mike Gwyther, who also co-wrote NZTA’s ad ‘Blazed’, about what it took to write ‘Local Legends’, what makes it work, and how to cut through the noise so you’re not forgotten.

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Clemenger shows bravery in action in new NZTA spot ‘Local Legends’
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Clemenger BBDO has done it again for NZTA, this time with a new TVC that shows how everyone has a part to play in stopping a drunk driver. Released this morning on NZTA’s Facebook page, the ‘Local Legends’ ad plays close to home for anyone who might feel anxious trying to convince someone they don’t have much influence over not to drink and drive.

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BMD and Microsoft Surface back the Maui dolphin cause with Viaduct mural
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In September, Microsoft Surface and FCB hooked up with street artist duo BMD to showcase the utility of the tablet in allowing artists to collaborate and bring ideas to life. Since StopPress ran a previous story on the campaign, the pair of artists have actively been engaging with fans via the Surface Facebook page and collecting ideas with the aim of bringing one to life on a wall in the viaduct at 100 Halsey Street. More than 500 ideas were shared with the artists over the course of the campaign, and the duo eventually settled on an entry from a Facebooker Rob Thorne.

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