In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Corey Chalmers and Guy Roberts, executive creative directors of Saatchi & Saatchi, had to say.
We asked some stalwarts a simple question. Here’s what Simon Tong, managing director at Fairfax Media, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Andrew Hawley, managing director of Touchcast, thought about 2014.
We asked some stalwarts a simple question. Here’s what Paul Sanderson, a senior applied technologist at Finch, had to say.
We asked some stalwarts a simple question. Here’s what Liz Fraser, group head of revenue at MediaWorks, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Tracey Fox, who moved from group general manager of marketing at The Radio Network to executive creative director at NZME, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Marnie Jane Samphier, the general manager of marketing at Holden New Zealand, thought about 2014.
We asked some stalwarts a simple question. Here’s what Jason Paris, general manager of home, mobile and business at Spark, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Bryan Crawford, chairman and group chief executive of FCB New Zealand and Australia and vice chair of FCB’s global network, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Justin Mowday, chief executive of DDB NZ, thought about 2014.
We asked some stalwarts a simple question. Here’s what Andrew Reinholds, managing partner at OMD, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Steve Kane, managing director of Y&R NZ, thought about 2014.
We asked some stalwarts a simple question. Here’s what Anna Curzon, general manager marketing at ASB, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Simon Wilson, editor at Metro, thought about 2014.
We asked some stalwarts a simple question. Here’s what Kevin Kenrick, chief executive at TVNZ, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Melanie Reece, the commercial director at Pandora, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Nick Garrett, managing director of Colenso BBDO, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Andrew Holt, managing director of Clemenger BBDO, thought about 2014.
We asked some stalwarts a simple question. Here’s what Nick Worthington, the creative chair at Colenso BBDO had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Kate Thomas, who moved from strategy director of Dynamo to head of communications at Spark, thought about 2014.
We asked some stalwarts a simple question. Here’s what Kym Niblock, chief executive officer at Lightbox, had to say.
We asked some stalwarts a simple question. Here’s what Stephen Scheeler, head of Facebook New Zealand, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Ben Cumming, general manager of Hell Pizza, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Jack Tame, host of The Jack Tame Show on Newstalk ZB on Saturdays, TVNZ’s US correspondent and Herald on Sunday columnist, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Laura Maxwell-Hansen, the group director of digital media at NZME, thought about 2014.
The in-built handbrake to New Zealand’s economic progress is demonstrated by the opposition to the long overdue changing of the flag, says Paul Catmur.
It’s no secret that Christmas has turned into a massive marketing success story that pushes product sales over the holiday period every year. But, if Christmas was conceptualised by a modern advertising agency, would it still look and feel the way it does today?
If you believe the headlines, humanity is going to hell in a handcart. Over-population, climate change, ISIS, Ebola, race riots … the list goes on. But for all the negativity seen in the news, the data tends to tell a different story over the long term. This also applies to marketing. And, as the annual period of reflection arrives and StopPress heads off on holiday, that’s worth remembering.
It’s not unusual to see tears around Christmas, whether it’s due to a flying elbow from a competitive shopper at the mall, bad presents that just don’t hit the mark or drunken family sparring around the table. And Apple is embracing this potentially tearful time with a heart-string tugger of an ad via TBWA/Media Arts Lab and Park Pictures’ Lance Acord that shows a granddaughter sprucing up an old love song with the help of Apple technology as a gift for her grandmother.