For several years now, studies have shown population growth rates in the world’s developing nations have slowed down to the extent that populations are getting older, resulting in a growing strain on healthcare systems. And while the governments of the nations affected by this trend have not yet found a viable way to coax citizens into procreation, Denmark-based travel agency Spies is offering a solution via a cheeky new campaign that encourages couples to go on holiday to heighten the levels of passion in their relationships.
Monthly Archives: April, 2014
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the latest segment, we chat to Russell Brown, the owner of Public Address.
Break out the sultana pasties*, because Bryan Crawford, chairman and group chief executive of FCB New Zealand and Australia, has been named as the vice chair of FCB’s global network.
Moves and shakes at Mediaworks Radio, ANZ, Silvermoon, Touchast and Big Picture Media.
Direct and digital agency Twenty already has a sizeable insurance client, and it’s added another after winning the Asteron Life account after a competitive pitch.
A couple of Auckland’s major private schools have dabbled in billboard advertising, but private Christchurch girls school Rangi Ruru has taken things up a notch with its first ever TV ad, which has been launched to promote the school and its 125th anniversary.
Around the world, media owners are making changes to their commenting policies, with Google enacting a controversial real name policy on YouTube and Popular Science removing the comments section altogether because it felt ill-informed views “can be bad for science”. StopPress has plenty of great, insightful commentors. But many of them prefer to stick the boot in and push their own pseudonymous agenda, so, in the interests of transparency, the real identities of anonymous commentors can now be revealed with the click of a button.
Radio New Zealand stalwart and “probably New Zealand’s best-known voice” Geoff Robinson gets his gold watch today, after almost 35 years in the host’s chair of Morning Report. Today’s show went back over some of the big stories he’s covered in his time, like 9/11, the Rainbow Warrior and the Christchurch earthquakes, as well as some of the lighter moments, like struggling to talk into a recorder while riding a rollercoaster in Texas. And a number of the country’s best-known broadcasters—including some of the more than 30 co-hosts he’s worked with in his time—were there to pay tribute to the man Kim Hill called “continuity at its best”. Radio New Zealand put together its own tribute to his remarkable 44 year career at the national broadcaster and created a short clip featuring some of his and his colleagues’ reflections.
If you don’t mind giving your colleagues the appearance you have an awkward tic, Trade Me’s new way browse and bid by blink is just the ticket. Of course, the beta release date of 1 April could be a coincidence, we’ll let you decide about that – and what could be veteran broadcaster Geoff Robinson’s next move, internet radio morphing into the world of the fax machine, Gmail takes the wraps of shelfies and other hijinks.
Last year, after releasing a spot that featured Neal McDonough lecturing viewers on the superiority of the American way, American automotive-producer Cadillac provoked the ire of many viewers, who felt that the self-celebratory promotion typified many of the negative connotations that people often assosciate with American consumerist culture. And now, in what could be seen as an effort to assuage some of the reputation damage done by its competitor, Ford has released a new TVC that parodies Cadillac’s version and shows that not all Americans are simply preoccupied with accumulating unnecessary material items for selfish purposes.