Monthly Archives: January, 2014

News
The Year in Review: Ben Goodale
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This year, the Clemenger Group made a significant addition to its offering by fusing .99 and direct/CRM/1-to-1 agency justONE. And with Ben Goodale taking the reins as managing director of a team of over 100 people, the move seems to have worked well thus far. In addition to shrinking New World’s merchandise and putting smiles on Kiwi faces everywhere, the collaboration also led the field in terms of nominations at the NZDM Awards. It thus comes as no surprise that Goodale was optimistic when it came to sharing his thoughts on a year fraught with change.

News
The Year in Review: Lucinda Sherborne
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In November, when Volkswagen and George Weston Foods departed DDB for Colenso BBDO, it seemed as though the Auckland-based agency was headed for a subdued Christmas party. But only a matter of weeks later, DDB managed to pull a pair of rabbits out of its hat by adding BMW and Speight’s to the ledger. These two wins capped off an award-filled year, which saw the agency’s planning director, Lucinda Sherborne, walk away with the Austrailia/New Zealand Planner of the Year Award at the Campaign Asia Agency of the Year Awards. And now it’s over to her for some insights on a year of contrasts for the agency.

News
The Year in Review: Jenny Stiles
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In a time when every media doomsday prophet is speculating on the eventual expiration of print, News Works has continued to push print-based titles and has retained its belief in traditional forms of media. And to applaud the efforts of writers, editors, publishers and designers for their contributions, News Works again organised the Canon Media Awards, New Zealand’s biggest journalism awards. But rather than simply focusing on the newspaper industry, News Works also used 2013 to commend the creativity of ad agencies via the News Works Agency League. Here’s what executive director Jenny Stiles thought of the year.

News
The Year in Review: Andrew Holt
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Since the ectoplasm of 2011’s ghost chips was starting to wear off, Clemenger BBDO decided to give Kiwis something equally memorable in 2013. The agency put three talented kids into a car, gave them an infectiously creative script and once again proved that serious issues don’t have to be presented in an overly didactic way. Here’s what managing director Andrew Holt thought of the year.

News
The Year in Review: Deborah Pead/Pead PR
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2013 was an eventful year for Pead PR, with a feisty Twitter war over My Food Bag, some quality sharkvertising for Xbox One and its relationship with Samsung coming to an end. Pead PR’s managing director Deborah Pead and her team look back—and forward.

Opinion
The Year in Review: Michael Goldthorpe
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Michael Goldthorpe runs his own consultancy called Hunch and, inbetween doing actual work, he has written some wonderful things for StopPress over the past couple of years, the most wonderful being his extremely well-received piece on how “mad people are attracted to advertising, just as advertising is attracted to us”. So here he is writing some more about the year that was.

Opinion
Pitch (im)perfect: managing a pitch
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For some, a pitch is the most efficient method of choosing an agency partner. For others, it’s an overly expensive, time-consuming beauty parade. CAANZ has conducted two surveys to see how local agencies view the pitching process. And the results show there’s plenty of room for improvement, says chief executive Paul Head.

News
The Year in Review: Claudia Macdonald
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Mango Communications got Kiwis on their side in 2013 with the ‘Freedom Friday’ campaign that encouraged Kiwis to reduce the work week. But the year wasn’t all about fun in the Bay of Islands sun. It also had a busy year working with a range of clients—around 25 percent of which are aligned to DDB—and helped deal with some big changes to the DDB’s executive team (it also farewelled Bob Glancy for a life in literature). Mango’s managing director and CAANZ marcomms leadership group member Claudia Macdonald reflects on the year and divines on what the future might hold.

News
Year in Review: Jeremy O’Brien
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With many joining the media diaspora and leaving the couch in favour of online entertainment options, it hasn’t been an easy year for television broadcasters. But instead of simply admitting defeat and watching the viewers head off into the distance, TVNZ’s head of sales and marketing Jeremy O’Brien led an innovative team that pinched popular shows, further developed on-demand streaming options and took quite a few risks. Here’s what O’Brien has to say about 2013.

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