The lucky few travellers who were at Auckland airport this morning became the first people in the world to see Peter Jackson’s take on the dragon Smaug, which has been emblazoned across a Boeing 777-300. The 54-metre rendering of the creature, which was designed by Weta Digital, gives Kiwis a taste of what they can look forward to when The Hobbit: the Desolation of Smaug is released in cinemas on 13 December. But this wasn’t the only Hobbit-themed campaign to appear yesterday. Tourism New Zealand also unveiled the ‘Book of New Zealand,’ a giant pop-up book that showcases four of the film’s filming locations.
Monthly Archives: December, 2013
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Hobbits and tourists: Air New Zealand and Tourism New Zealand tap into Tolkien hype, again
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DraftFCB duo takes another Orca for Brothers In Arms
DraftFCB creatives Freddie Coltart and Matt Williams have taken out the October Orca award for their Inside Voice campaign for youth mentor organisation Brothers In Arms. The pair won the award for the same client last July before leaving Ogilvy for Draft.
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Michael Hill looks to College Hill as Colenso BBDO wins jeweller’s hand
It’s been a stunner of a year for Colenso BBDO, which has won eight of nine pitches this year. And its latest win is Michael Hill, which appointed the agency to develop its global brand strategy.
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Black Friday atmosphere gets electrifying
Building on the tradition of madness that pervades the annual Black Friday shopping sprees, a woman at a Philadelphia mall whipped out a taser at this year’s event. PLUS: watch a compilation of some of the craziest things that have happened at the post-Thanksgiving sale over the years.