Monthly Archives: December, 2013

News
The Year in Review: Regan Grafton and Tony Clewett
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DraftFCB ended 2012 with the much–loved Driving Dogs campaign, and in 2013 the agency continued in this good vein of creative form by producing a range of memorable ads. In addition to sending voices to the moon for Dr Who’s 50th, DraftFCB also encouraged Kiwis to say “no more beersies,” introduced us to the cringey cool dad and revisited the over-the-top antics that pervaded ’80s action films. Given that it’s been a good year for the team at DraftFCB, it comes as no surprise the executive creative directors Regan Grafton and Tony Clewett had a bit of fun when sharing their thoughts on the last 12 months.

Opinion
The Year in Review: The Research Agency
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The Research Agency has continued to grow rapidly this year, with big clients like ASB, VW, Vodafone, IAG, Fonterra and NZ Lotteries entrusting it with their research needs and a number of new staff added to the roster to help deal with the new business. Managing director Andrew Lewis, who has penned a host of great columns for NZ Marketing, and the team opine on 2013.

Opinion
The Year in Review: David Bell
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David Bell, ex-creative director at Media Design School’s creative advertising course and the recipient of the 2011 lifetime achievement award at Axis, is still helping to mould, shape and nurture young ad brains. But he has been spending most of his time spreading the word about his book The Dog Hunters and, after a successful fundraising drive on Kickstarter, he’ll be spending more of it creating an illustrated version.

Opinion
Year in Review: Steve Bayliss
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A 60th anniversary, a little promotion that went large, a series of new infomercial style ads, another consistently cheeky performance from Stickman and the end of Real magazine made it a big year in the Foodstuffs corner. Here’s what Steve Bayliss made of it.

Opinion
The Year in review: Wendy Rayner
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As the numbers of obese New Zealanders increase, the heat on drink manufacturers increases with it. And, whether you see it as lip service or legitimate, Coca-Cola responded with a campaign showing the steps it was taking to address the issue and, more recently, the launch of Move60, which aims to get Kiwis exercising. Wendy Rayner, who’s been in the role of general manager of marketing at Coca-Cola Amatil for just over a year, shares her thoughts on 2013.

Opinion
Claxton: The Oversell
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In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.

Opinion
Year in Review: Toby Talbot
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After leaving DDB for a stint in the UK, Toby Talbot stayed true to his word and returned to New Zealand, where he and Todd McLeay had the industry frothing at the mouth when they took over the Whybin\TBWA reins from David Walden and Andy Blood. Here’s what it loo

Opinion
The Year in Review: John Baker
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John Baker has helped bring a degree of collegiality and a sense of purpose to the Magazine Publishers Association in his role as chair and he’s riding the content marketing wave as a publisher at Tangible Media. Here’s his take on the year.

Opinion
Year in Review: The Nicks
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It’s been a stonker of a year for Colenso BBDO, with eight out of nine pitch wins, a record year in terms of revenue and a number of big award wins. Nick Garrett and Nick Worthington share their thoughts.

Opinion
The power of perspective
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Those in this industry often suffer from the ‘Curse of Knowledge’, says Andrew Lewis. So it’s important to get outside ourselves to understand the everyday consumer.

News
Year in Review: Liz Fraser
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Any year that includes a receivership is going to be difficult for a broadcaster. Add to this a breakup with a principal programming provider, gaffe-prone radio hosts and a steep decline in viewership, and things start to look increasingly bleak. Yet, despite these uneasy times, MediaWorks still managed to produce a few hit shows, increase its revenue and hold onto key audiences. So, here’s what Liz Fraser, the director of sales and marketing, thought of a topsy-turvy 2013.

Opinion
Year in Review: Corey Chalmers and Guy Roberts
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Saatchi & Saatchi has been steadily regaining its confidence under Nicky Bell, Antonio Navas and Murray Streets. And while Brian Blessed was quietly put out to pasture and its Telecom business continues to be chipped away, it did catch plenty of eyeballs with Tui’s Beer plumber stunt and took out our TVC of the Year for Toyota’s ‘Feels Good Inside’. Plus, as Colenso BBDO’s Axis love letter shows, taxi drivers still think the agency is synonymous with advertising. Creative directors Guy Roberts and Corey Chalmers spill their beans all over 2013.

News
Horse’s Mouth: Malcolm Rands
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Malcolm Rands has been fighting the good fight for almost 20 years with Ecostore—and the charity the company helps to fund, Fairground Foundation. He released a book telling the story of his journey a few months back. So how is Ecoman planning on saving the world?

News
The Year in Review: Dan Robertson
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As commercial director of Mi9 and chair of the IAB, Dan Robertson is at the business end of digital (and as a board member of the Advertising Standards Authority, he’s sometimes at the arse end of advertising). Here’s what caught his eye in 2013.

Opinion
The last post: enough about you, let’s talk about us
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This industry generally isn’t backward in coming forward about its achievements and there are many opportunities for those achievements to be acknowledged. But we’re sick of writing about you, so, as we often do on the last day of our publishing year, we’re taking the opportunity to talk about what we’ve done this year and what we’ve got planned for the next.

News
The Key to Wall Street
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Kiwi film-maker Jonathan King has transformed The Wolf of Wall Street’s trailer, imagining John Key in the dizzying world of money making and dwarf throwing. It’s a “brand new New Zealand biopic success story of ambition, fortune and being pretty relaxed about things”.

News
The Seven Sharp shuffle: Hosking and Street in, Mau and Coffey out
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Mike Hosking and Toni Street will be joining Jesse Mulligan as the presenters of Seven Sharp in 2014. To make way for the new pair of faces, current presenter Ali Mau and stand-in presenter Tamati Coffey will accompany Seven Sharp producer Mauricio Olmedo-Perez as they exit the TVNZ offices for the last time on 20 December. PLUS: Willie Jackson to return to RadioLive.

News
Vodafone spells out the (digital) facts of life
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Vodafone has launched a kit with activities for kids and tips for parents after research that showed a large proportion of children accessing the internet using mobile devices by the time they turned six. The Digital Facts of Life was made with Vodafone in the UK and games company Moshi Monsters.

News
Getty highlights the sublime
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The August highlight reel from Getty Images is a visual celebration of creativity, natural beauty and special effects mastery that stands as a testament of the power of the camera lens.

News
When news goes wrong
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Blank stares, awkward comments, misread names, gaffes and broken umbrellas all feature in the Dan News compilation of news bloopers for 2013.

News
ASB, ANZ add to business tech services
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ASB and ANZ are the latest banks to add to their portfolio of technology-based services for businesses, with ANZ joining the group offering a mobile payments app and ASB developing a service to streamline the accounts receivable process.

News
TVNZ to apologise to Craig after Seven Sharp fairness breach
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TVNZ will air an apology to Colin Craig on Seven Sharp tomorrow night after an item about Conservative Party leader Colin Craig was judged to have breached the fairness standard. The Broadcasting Standards Authority says some remarks in the Jesse Mulligan-presented “Guide to Making Fun of Colin Craig” were legitimate satire, but some were “personal abuse masquerading as satire”.

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