Monthly Archives: July, 2013

News
NZ Geographic publisher launching Pro Photographer magazine
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While others are looking apprehensively towards the world of print publishing, the company behind New Zealand Geographic magazine is taking the opportunity to expand its stable. From 5 August, Kohwai Media will publish a bi-monthly photography magazine called Pro Photographer, publisher James Frankham says it’s catered towards those in the photography business.

News
Review: IFTTT – automate your digital life
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It’s no hyperbole to say IFTTT has saved the world on multiple occasions from assured destruction … well perhaps it’s a slight hyperbole, but this deceptively simple productivity service has become integral to my digital universe – and without it much of it will fall into a black pit of forgetfulness.

Opinion
Bridging the desire gap
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APN New Zealand digital strategist Eric Rowe takes a look at marketing in a disintermediate digital world. How can marketers bridge the Desire gap using content marketing?

News
Boundary Road Brewery’s can vs bottle debate
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There’s a perception that canned-beer is of lower quality than the bottled variant and makes the drinker look like a lout – an image that Boundary Road Brewery (BRB) and its agency Barnes, Catmur and Friends are attempting to push aside with their ‘Blind Taste Test’ campaign.

News
37 agencies get All of Government tick, but two big omissions and design additions raise concerns
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Over the past year or so, the Ministry of Business, Innovation and Employment has been on a mission to assemble a panel of trusted advertising soldiers to join its army, just as it has done with a range of other suppliers. After a bit of a delay, it released the longlist in February. And now the final list has been released, with 37 agencies in the mix. But not everyone’s happy with the end result, or the process used to create it.

News
News is awesome
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The news industry is under significant stress at present. Budgets are being cut, new business models are being searched for, and surveys show being a news journalist is one of the worst jobs you can have. But as this amazing promo clip from the ’80s for a Milwaukee TV station shows, it didn’t always used to be like this. In fact, it used to be frickin’ awesome, with vans, haircuts and grabbing things while walking. Eat your heart out Ron Burgundy. And some food for thought for the creative direction of Seven Sharp’s next promotional campaign, perhaps.

News
Hear ye, hear ye – the 2013 StopPress/MediaWorks TVC of the Year award voting has been extended
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Audio visual content is still arguably the best way to convey emotion, tell stories and flog things. And, as evidenced by its position atop the ASA ad spend charts—and despite all the rhetoric and predictions of death—the telly is still a bloody popular advertising medium in this country. The advertising that appears on it is not always good, of course, but in an effort to celebrate what we feel are some of the best efforts of the past year and a bit, we’re asking our audience to choose their favourites as part of the StopPress/MediaWorks TVC of the Year competition.

News
What’s the story? TVNZ’s Andrew Shaw on TV content trends
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The first instalment of TVNZ’s Future Now series, which aims to showcase some of the company’s big broadcasting brains, Dominic Corry interviewed head of digital Tom Cotter to find out how technology was changing the face of TV. And next on the list is Andrew Shaw, the straight-shooting general manager of commissioning, production and acquisitions, who waxes lyrical about TV content trends and the reinvestment in high concept, cinematic drama series in the US.

News
The rise of cider: Rekorderlig’s classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit
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Rekorderlig Cider has brought a piece of Scandinavia to Auckland’s Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.

News
Devise perfect regal baby gift, win beer
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To celebrate the yet-to-be-born heir to the British throne, Monteith’s has created a limited edition ‘Royal Series’ and is sending it off to Windsor. This fits into the StopPress philosophy of buying gifts for parents, not babies, and the Princes have previously sampled some of the West Coast brews on trips to New Zealand over the years.

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