Monthly Archives: June, 2013

News
TVNZ aims to attract more Seven Sharp trialists with ‘No Ordinary Stories’ campaign
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There’s been plenty of ink dedicated to Seven Sharp over the past few months—a bit too much in the opinion of TVNZ chief executive Kevin Kenrick. But far from free-falling, the more informal, magazine-style current affairs show has stabilised to an average audience of around 375,000 viewers. And, in an effort to get more New Zealanders to give the show a go, it has launched a new campaign via its inhouse agency Blacksand.

News
ASB Bank #LikeLoan trades Facebook Likes for chance at cheaper home loan
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ASB Bank was the first in the country to offer social media banking through Facebook and now stands to become the first in the country (if not the world) to offer a home loan rate completely dependent on the number of Likes it receives on Facebook. Although the premise of the competition is simple, its actual mechanics are shrouded in mystery.

News
Vine just ain’t long enough
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Twitter’s Vine app is groaning under the weight of over 13 million humans sharing absolutely everything about their lives, no matter how banal and uninteresting, via six-second snippets (Facebook is competing with the launch of video for Instagram, which launched last week). And while some creative types believe restrictions lead to better solutions, this Funny or Die clip shows the short-format approach isn’t too well-suited to making ads.

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Cannes 2013: the world’s best video content
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Video content is still something of a teacher’s pet in the world of marketing and, in an age of sharing, the best of it lives on online. So drink in the ads and brand-funded video deemed to be the world’s best: the main winners from the Film and Film Craft categories at Cannes.

News
Cannes Lions 2013: Day 6
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The final Cannes medals were handed out over the weekend, bringing the Dumb Ways to Die-dominated show to an end. But it was slim pickings for the Kiwis, with just one bronze to DDB in the final stages.

News
Hell nails a unique cease and desist notice to Pizza Hut’s door
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Condom-based promotions, racist ads for brownies, accusations of franchisee bullying, awarding sex crimes with prizes on social media … Hell Pizza has often been on the wrong side of the authorities over the years for its controversial marketing stunts. But the shoe is on the other foot now and, in quintessentially cheeky Hell style, it’s sent a “cease, desist and go sit in the corner” letter to one of its major competitors, Pizza Hut.

News
Let’s take this offline
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There are few things more annoying than sitting at a bar with someone who seems more interested in playing with their phone than in interacting with an actual human across the table. Thankfully, Salve Jorge Bar has come up with a clever way to pry phones away from its patrons: ‘The Offline Glass’.

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Cannes Lions 2013: Day 5
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DraftFCB’s having a brilliant Cannes Lions, DDB’s doing better than expected and took out one of the biggest awards on the roster, and usual top performer Colenso BBDO hasn’t had much to write home about. Now DDB’s in line for three more awards after the release of the Film shortlist.

Movings & Shakings
Movings/Shakings: 21 June
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Jae Morrison shifts to Finch, farewelling Nick Coombe, more gold for Kim Hill, Spark PR picks up Pacific Brands, Trio shacks up with Tourism Malaysia, changes at Positively Wellington Tourism, the arrival of AAANZ, and Tourism Fiji welcomes a new regional director.

News
Colenso’s Creative Challenge-winning campaign hits the streets, looks to give surf lifesaving a winter boost
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In November last year, 16 creative teams were given a brief, some sustenance and one hour to come up with an outdoor campaign for Surf Life Saving New Zealand as part of Adshel’s Creative Challenge. Colenso BBDO’s Ben Polkinghorne, Scott Kelly and Salah Ben-Brahim came out on top, and their concept has now migrated into the real world and forms the basis of the charity’s winter campaign.

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Acting the goat
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New Zealand loves a good weather event. And Wellington felt the full force of natu… Hang on a minute, it seems as though the mainstream media has neglected to tell the people that the city was actually ‘attacked by a ravenous yellow goat’. Now that would make for a great Japanese monster movie.

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Going to great lengths pays off as Silver Fern Farms takes April Ad Impact Award
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According to a study in the UK, more than a third of 16 to 23-year-olds didn’t know that bacon came from pigs and four in ten failed to link milk with an image of a dairy cow. That lack of understanding around provenance is quite concerning, but Silver Fern Farms and Colenso BBDO embraced the farm to show consumers how easy they’ve made their lives with the ‘Going to Great Lengths’ campaign. And, with a win in the April round of Colmar Brunton’s Ad Impact Award, it seems to have worked.

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Healtheries brings Dan Carter off the bench
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He’s been on the wall for Daikin, he’s been on a bike for Rexona, he’s been in a video with his dad for Adidas, and he’s been in his undies for Jockey, but brands just can’t get enough of the commercial dream that is Dan Carter, so now he is trying to keep up with a working mum in a new spot for Healtheries.

News
Patriotism in the wash
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Fisher & Paykel has just kicked off the global launch of 70 new locally-designed products with a roadshow in New Zealand and one of its first TV campaigns in a while. But while progress and innovation is laudable, some old features deserve to stay. And this little patriotic easter egg is one of them.

News
In The Depot
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The Depot took out Metro’s supreme restaurant of the year award in 2012, and it’s a popular haunt for marcomms power lunchers. And now Al Brown has produced a skite film courtesy of Alex McVinnie Photography and Reel Good that aims to capture the essence of the place.

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Boys and their toys
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We’ve featured Crown Range Drifting, bike races with Peregrine Falcons, men jumping from the edge of space, Rube Goldberg antics and plenty more Red Bull tomfoolery on this site in the past. And you can add another work of extreme art to the list with Danny MacAskill’s Imaginate, which sees the freakishly talented bike artist play with a few toys.

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