Monthly Archives: May, 2013

News
Size matters: Cadbury claims to have learned from the past with launch of new blocks
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The last time Cadbury made major changes to its blocks in 2009, it decreased the weight from 250g to 200g, added palm oil and reduced the amount of cocoa butter. And we all know what happened there. But general manager of marketing Iaan Buchanan says the company has learned from its mistakes and its latest changes mean consumers now get ten percent more chocolate for the same price on specially marked ‘Extra Joy’ family block packs.

News
Mobile music
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How do you promote the launch of ‘Europe’s first fully-digital mobile bank’? You connect 227 mobile devices together and get a 60-strong orchestra to play a digital version of Georges Bizet’s opera Carmen.

News
Auckland Transport embraces the art of distraction
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As evidenced by campaigns like Push to Add Drama, Carlsberg’s entertaining trickery and, more locally, Pedigree’s Donation Glasses and the Metservice see-through billboard, campaigns that exist in the real world can be seen by many more as a result of online magnification. And Auckland Transport, Val Morgan, Work Communications and Zoomslide are hoping to do just that with a stunt in a movie theatre that aimed to illustrate how deadly distractions can be when driving.

News
The Axis Awards points table
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The Cannes Lions are looming and, as Colenso BBDO’s managing director Nick Garrett said in a recent interview about the refreshed Axis Awards, “something has a better chance at the end of a 12 month cycle if it’s had exposure and has started to do well at international awards”. So can we predict how the Kiwi agencies might do at the world’s most prestigious industry awards? Here’s a league table from the Axis Awards based on the same points system used by Cannes (and CAANZ), with one point for a finalist, three points for bronze, five points for silver, seven points for gold and ten points for grand prix.

News
All talk
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We’ve seen Samsung take the fight to Apple. Now Microsoft is squaring up against the dominant tech force with an ad for its new Surface that uses a Siri-like voice to point out what the more expensive iPad doesn’t do.

News
MIT confronts a few mid-year myths with new Samoan spokesduo
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The Manukau Institute of Technology and bcg2 took the animated approach in its last campaign. And it’s gone to the other end of the ad spectrum this time with a campaign starring Samoan media personalities Sela Alo and Pua Magasiva that confronts the misunderstandings many prospective students can have about studying in an effort to boost mid-year enrolments​.

Movings & Shakings
Movings/Shakings: 24 May
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A digital duo for Colenso BBDO, Fleur Herscott farewells The Radio Bureau, Steve Saussey and Yolande Dewey embark on a new (ad)venture, Goodfolk grows by two, a change at CAANZ, Media Design school gloats, Mi9 welcomes three more new humans, Darryl Edradan joins The Orange Group, PPR gets moving with Zumba and Ad2One adds a few more strings to its bow.

News
Fly away, Falcon
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Ahhh, the Falcon, that most graceful of winged creatures, and that most boganic of wheeled machines. Following news that Ford was ceasing manufacture in Australia, the 56-year-old model—one of the longest running nameplates in automotive history—will be no more come 2016. So in honour of the beast, here’s a collection of classic Falcon ads from the region that have run over the years, including the classic 1989 campaign that reportedly saw requests to drive the new ‘Ford Lately’ go through the roof.

News
Pleasures of the flesh: New Zealand Beef and Lamb plays the content marketing card with redesigned Meat magazine
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As a chap by the name of Doug Kessler once said, traditional marketing talks at people, but content marketing talks with them. And, like an increasing number of brands, New Zealand Beef & Lamb is combining the two, with its above-the-line Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—raising the profile of its meaty wares and the redesigned Meat magazine starring MasterChef winner Chelsea Winter aiming to provide some easily-achievable culinary inspiration.

News
TRN looks inside, set to outsource work to TBWA\ on an ‘as -needed’ basis
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Whybin\TBWA has been the The Radio Network’s (TRN) agency partner for a number of years, but Saatchi & Saatchi was chosen ahead of it to rebrand Radio Hauraki last year. And while Whybin\TBWA\ worked on a campaign for its flagship brand Newstalk ZB recently and is still thought to be the agency of record, some big changes in TRN’s management team and a commitment to increase its in-house capability through agency Carbon and reduce agency fees means there might not be quite as much work ahead.

News
Hey boys, chicken makes you sexy, say Tegel and DraftFCB
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DB Export 33’s recent campaign tried to prove that men were doing women a favour by drinking low-carb beer. And now Tegel and DraftFCB are doing their bit to inspire better inter-sex relations with a 45 second TVC to prompt the lads to roast up a few more chooks.

News
Designworks and Assignment get nod for creative phase of The New Zealand Story
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There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.

News
And now, the news
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Given the recent ructions in the world of print media—and, to a lesser extent, broadcast media—and the fact that the job of newspaper journalist was recently ranked as the worst job in a recent US survey, this nzherald.co.nz headline shows some surprising results.

News
Handsome, successful, Citroen-driving Taika Waititi swaps beer for ‘phablets’, does his thing for Samsung
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While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called ‘State of the —ATION’.

News
Waikato Draught gets some love, gives some back to its home territory
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It’s certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion’s Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.

News
85 seconds of love, created with 63,103,983 seconds of video
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Last year, Getty Images and its Brazilian agency AlmapBBDO released a commercial called ‘From Love to Bingo’, a collection of stock imagery that told a love story and clocked up almost three million views on The Yoob. And the pairing have continued on a similar path with their latest effort, ’85 seconds’.

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