News
Tasti and Contagion dial up the Kiwiana
Despite the almost audible industry sigh whenever another campaign is released with a focus on New Zealandness—and there’s been a few of them recently—the fact remains that New Zealanders are quite interested in themselves and their culture. And Tasti and Contagion have taken that to the nth degree with a campaign that hopes to find ‘New Zealand’s Kiwiest Kiwi’.