When it comes to dairy products, there’s a perception they’re all basically the same. So how do you convince 13 different markets in the Pacific to choose your brand? Fonterra aimed for their hearts—and, in doing so, tried to make those hearts a bit healthier.
State’s ‘With You in the Water’ programme has found the sponsorship sweet spot and improved its standing in the eyes of New Zealanders by helping to keep them and their families safe.
Subcard, the customer loyalty programme of Subway in New Zealand, is one of the most progressive loyalty schemes in the country. And, as it turns out, it’s also one of the most progressive loyalty schemes in the world, because it has been named as a winner of the third annual Colloquy Loyalty Awards, an event presented by LoyaltyOne and Visa in the United States to honour groundbreaking innovations in loyalty.
TBWA’s ‘The Mission Continues’ for 2degrees took the annual Colmar Brunton Ad Impact award, and it’s continued its winning streak by claiming victory in the August round for its 100% Middle-earth campaign for Tourism New Zealand.
Back in 2007, a man by the name of Mike Orange decided he needed to start looking after himself a bit better. In the realm of male cosmetics, there were plenty of hand me downs from corporate monsters used to producing feminine products, but nothing that “promised quality at a reasonable price without the made up words and fake science”. So DirtyMan skincare was born—and, rather appropriately, it was born in a dingey bathroom on a building site. So, for all those men questioning themselves after watching the latest Lindaeur ad, or all those women who want their men to be more manly, we’ve got a couple of prize packs to give away and all you have to do is tell us a dirty joke.
The Greg Partington-owned Shopping Channel launches on 1 October on Sky and Freeview channel 18. And, along with a series of ads featuring some of the hosts imploring Kiwi businesses to sell their stuff on the box, plenty of giveaways on Facebook and a fair bit of social media activity, Ogilvy and Robber’s Dog have also released a new TVC, one of the first projects new executive creative director Angus Hennah got stuck into after he arrived at the agency in July.
Campbell Arnott’s New Zealand has formalised its relationship with marketing agency Belowtheline after six months of competitive pitching on a project-by-project basis, putting the agency in control of “through-the-line marketing” across in-store activation, consumer promotional work and select television work for the company.
Jon Ramage moves into PR, DDB feels like four, Nicky Bell joins the new Kea board, Paul Kenny launches a new media company, and PriceMe wins a big Asia Pacific accolade.
Abe Lincoln is a sweetheart; Jennifer Aniston laughs at herself for Smart Water; Benetton courts controversy once again with ‘unemployee of the year’; Benefit cosmetics takes to the streets to dish out a few beauty burns; a very powerful way to promote first aid; Melbourne is pretty much good at everything, including the ads for its film festival; Guinness gets its carve on; Hot Wheels nails the corkscrew world record; an oldie but a goodie from Bud Light; no-one feels it like you do; Gospel Bill teaches his animal friends how to give all their money to the Lord; “Utility is unaspirational”, reinventing the lightbulb, sad impersonators, the world is massive, K-Rob like you’ve never seen him; and you are not a photographer.
You may have seen Samsung’s feisty print ad dissing the features of the soon-to-launch iPhone 5. Now Samsung has launched a TVC in the US that once again takes aim at the lemming-like Apple fans by trying to show that the tech company du jour is, in fact, a bit behind the eight ball and its products—block your ears Apple lovers—are so mainstream they’re even popular with parents.
Last week, Chris Tremain, the minister of internal affairs, announced the launch of the cross-government Common Web Services initiative, which aims to streamline the tender processes for central and local government agencies to save time and money. And 42 providers across seven categories have made the cut.
Switching banks is such a hassle almost nobody bothers. But by triggering change to the system and then creating a category-breaking campaign to let everyone know how easy it was to do it, new customers came flooding in to Kiwibank.
A premium brand launching entry-level products is a risky strategy. But where there’s risk, there’s often reward, and that was certainly the case for Red Witch Analog Pedals and the Seven Sisters.
The fourth Spikes Asia Festival of Creativity in Singapore saw close to 5,000 pieces of work submitted from 22 countries across 16 categories. Eleven PR’s managing partner Kelly Bennett participated as a juror in the PR category and shares his thoughts on some of the work and the judging process.
Air New Zealand recently started showing a video on selected domestic flights to promote its relationship with the Department of Conservation and, specifically, the nine walking wonders of New Zealand. Saatchi & Saatchi was behind that one and it’s back again with a nice little online campaign to promote the airline’s Above & Beyond business loyalty scheme by showing what some travellers will do to get into the Koru Lounge.
A few weeks back I ventured to Turners Auctions with a friend who was on the hunt for a new steed. If a car caught our eye, we’d kick the tyres, push a few buttons inside, lift the bonnet, check the oil, and stand back and say ‘yep, she looks pretty good’. The engine could have been inserted upside down and we probably still would’ve said that, so, given this complete lack of mechanical knowledge, it was perhaps slightly ironic that a few days later I was invited to venture to Central Otago to take some beefy new BMWs for a few frosty donuts in the snow. But, as a freeloading journalist with a rich boganic Invercargill heritage, it was an offer too good to refuse.
As expected, there’s been a fair bit of discussion about Lindauer’s new campaign on StopPress, some quite enjoying the gender-based hyperbole, some feeling it’s a little too abstract and/or sexist. We couldn’t get hold of DDB’s managing director Justin Mowday last week for a chat when it launched. But we caught up with him yesterday. So what’s the deal? And what else have they got up their sleeves?
Through business, sporting franchises have learnt how to turn loyalty into revenue. Is it possible that through sport, businesses can learn how to turn customers into fans? Here are five things Oliver Haydon believes will give you a sporting chance.
When it comes to self-promotion, it’s fair to say the coolest little capital in the world has had it over the big little city for a while now. And while the lure of the exotic foreigners is hard to ignore, both cities have launched campaigns recently to attract more domestic visitors, with Auckland taking a self-deprecating approach to try and knock a few stereotypes on the head and Wellington offering up a few treats to potential guests from its biggest market.
Fairfax communications and marketing manager Nicola Igusa ventured to Singapore for the Spikes Asia Festival. And she asked James Mok, the newly minted APAC region executive creative director for DraftFCB, and Sandra King, the group sales and marketing director for Fairfax New Zealand, for their views on the festival and why they think the New Zealand industry should care about it.
The Spikes Asia winners were announced overnight, with Australia, India and Japan dominating the grand prix prizes. But Colenso gave em a taste of Kiwi and came home with 15 spikes, including five golds, nine silvers and a bronze. DDB and Rapp Tribal nabbed three golds, two silvers and three bronzes and we’ll claim a win for Air New Zealand’s grand prix in the branded content and entertainment category for Kiwi Sceptics, even though Host Sydney was behind it. And OMD pair Abi Morrish and Lauren Siemer took silver in the Young Spikes Media section.
My Kitchen Rules is currently screening on TV2 and, after some nice promotional work by TVNZ and Contagion and with the first ever Kiwi pairing featuring on the show this season, it’s drawing a fair swag of eyeballs. We’ve got three copies of judge Pete Evans’ cookbook Pizza to give away. So tell us your most interesting pizza combination (StopPress suggestion: Muttonbird and edam), come up with a name for it and the best efforts will get the booty.
Last week, the musical visionaries from Barnes, Catmur & Friends (and James ‘Black Jim’ Blackwood on drums) banished the ghosts of Battle of the Ad Bands past and took home the top prize. And for all those who weren’t there, and all those who were there but may have slightly hazy memories, here’s a few action shots taken by Dallas Pickering.
The IHC shows some every day inspiration, Gravity goes on an international adventure, Lindauer turns on the waterworks, Fly Buys ventures into the wild, Flip assumes the juxtaposition, and Kleenex dresses itself up.
He’s helped DraftFCB New Zealand go from middle of the road to top of the pops in pretty quick time. And now, after being promoted to the role of group executive creative director for Australia and New Zealand last year, James Mok has been given a chance to dabble in the Asia Pacific with a new regional role.
The RSVP & Nexus Awards have been rewarding insight-driven marketing for 26 years, but after an industry-wide review headed up by Ben Goodale, managing director of justONE and chairman of the Marketing Association’s Agencies’ Council, there have been some big changes this year, with a whole new structure and a new name: the New Zealand Direct Marketing Awards.
The ‘Cannes of the South’ kicked off over the weekend and the first blast of shortlists from Spikes Asia has been announced, with Colenso BBDO and DDB Group on top in terms of Kiwi agencies.
Some of the best ads in the world have been simple out-of-home advertising propositions, such as the 1994 ‘Hello Boys’ Wonderbra ad featuring Eva Herzigova, the Economist ‘Light Bulb’ ad which illuminated as pedestrians walked past, or perhaps even Tui’s long-serving ‘yeah right’ campaign, which has recently enlisted the services of a mobile billboard that will travel to renowned Ridge habitats in Auckland. So, in an effort to promote more of this outdoor magic and give both marketers and agency folk the opportunity to have some fun with the medium, The Outdoor Media Association of NZ is launching the Out There Challenge.
New Zealand is a nation built on exports, and historically they’ve come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that’s what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week’s Mumbrella Awards, is planning to do.
Kirstie Stanway got the shock of her life when she turned up for her first day as an intern at More FM and ended up flying to El Salvador as part of a marketing campaign for Gravity Coffee. And now Kiwis get to see how her rather unique experience panned out in a rather unique way, with her journey being made into a series of 45 second TVCs that will play in the first ad break of 3 News each night this week.