Monthly Archives: June, 2012

News
Igloo hits screens for the first time, teases things out with ‘coming soon’ ad
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It’s all go in the local broadcasting world at the moment. Sky’s content deals with ISPs have been put under the microscope, Freeview has started its final push before the digital switchover and announced some impressive technological additions, streaming service Quickflix has given Kiwis another (legal) way to watch, and, as Igloo’s 15-second teaser ad by Sugar shows, the “new kid in town”, with it’s colourful blobby mascots, is getting set to launch after the joint venture between Sky and TVNZ was recently cleared by the ComCom. 

News
Rayner tries her luck elsewhere
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Photo: Paul Statham

Wendy Rayner, head of marketing at NZ Lotteries and reigning Marketer of the Year, has resigned after around nine years with the organisation and seven years in the top marketing role.  

News
Bennett takes up TBWA\’s regional reins
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Kelly Bennett, the founder and managing partner of Eleven PR New Zealand, has been tapped on the shoulder and will lead the expansion of brand activation, experiential and PR services for the TBWA\ network throughout Asia Pacific. 

Opinion
On the importance of subs
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We let out a wee chortle—and felt a wave of ‘there but for the grace of God go us’—yesterday when we received the run-down for this week’s edition of Media7, which was to discuss the proposal by Fairfax to outsource some of its Australian sub-editing requirements to New Zealand. But, slightly ironically, given the episode’s focus on the loss of local knowledge and errors of fact slipping through unnoticed as a result of such decisions, it probably could have done with a sub. 

News
Tangible puts itself in the hunt
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Continuing Tangible Media’s strategy of special issues and brand extensions seen with the likes of NZ Weddings Planner, Everyday Dish and NZ Rugby World’s First XV, next in line is the hunting market. 

News
Free and fair, driving and beer
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Who’s it for: Freeview by True and Flying Fish

Why we like it: In the final promotional push before the digital switchover begins in four months, the free-ness of Freeview is being hammered home once again, this time with some great animation and a nostalgic and patriotic …

News
ASB tastes online glory with inaugural Canstar award
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With customers embracing the internet and social media in ever-increasing numbers (the Banking Ombudsman has just released a new guide for online banking), Canstar has embarked on its first review of the New Zealand online banking market and ASB, a bank renowned for its digital chops and social focus, has been named the best of the lot.

News
Freeview and True fight for fairness and freedom, as interactive additions announced
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It’s getting to the business end of the digital switchover and there’s just four months to go until the first two regions—the West Coast and Hawke’s Bay—pull the plug on New Zealand’s analogue TV signal. So Freeview has launched a campaign with its new agency True starring Pio Terei that aims to capture the 16 percent of homes still to make the leap to digital–and to convince them to choose the newly pimped out Freeview platform rather than its nearest competitor, the soon-to-launch Sky/TVNZ joint venture Igloo.

Opinion
Dong doodle puts DDB in hot water—UPDATED
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Penis graffiti is immature—and almost always funny. This effort in Hamilton was able to be seen from space, this effort on the Liteiny Bridge in St Petersberg had some serious scale to it, this one came to life to stop STDs, and then there was the recent effort in Australia where a long-time magazine designer went out with a bang by sneakily putting some cockinballs on the cover of Beat. Now our neck of the woods is abuzz with cartoon genital-related scandal after some unseemly goings on at DDB. 

News
Face fear, guess adman, win book
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After seeing this classic ad for Hudson Toffee Pops as a young chap at some stage in the early ’90s, I, like many of the nation’s children, instantly developed a crippling fear of red couches and watching it now brings back extremely painful memories. That’s not true, but reliable informants have reliably informed us that the rather artistic male lead is an ad man of some repute. So the first person to tell us who it is will get a copy of Martin Lindstrom’s Brandwashed. 

Opinion
Home brand is where the supermarkets’ hearts are
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With the recent opening of New World and Countdown Metro in Auckland’s CBD, it seems New Zealand supermarkets are following in the footsteps of their overseas counterparts. While I can’t hide my excitement in having convenience re-enter my life, I do wonder if this may be the start of a slippery slope. Once the supermarket giant shows its face, it’s only a matter of time before the own brand phenomenon takes hold, a development that could mean the bounty of boutique food producers that currently grace our shelves may be squeezed out.

Movings & Shakings
Movings/Shakings: 5 June
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JWT’s Angus Hennah comes home, Rachel Ellerm kicks off her new female-centric strategic consultancy Frock, Pluk continues to grow, Orcon puts its weight behind CanTeen, The PR Shop pulls a deuce, and 2degrees and TBWA\ put their Ad Impact gloves on. 

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