Monthly Archives: April, 2012

News
It’s what inside that counts: Y&R and Curious raise the bar with HRV’s new push—UPDATED
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New Zealanders are well accustomed to seeing ads extolling the virtues of our country—and our character. And while the first piece of work for HRV by Y&R certainly shows its fair share of majestic landscapes and quintessentially Kiwi scenarios, there’s a darker, more honest side to the new campaign that references the fact the quality of our housing stock leaves a lot to be desired and aims “to reinvent the New Zealand home invironment”. 

News
Ja, das ist gut: VW brings the weather with it, reaps rewards from more localised approach
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Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it’s been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.

News
Clems brews up a storm with Wellington ‘street beer’
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With a multitude of ads vying for our attention in meatspace, the onus has well and truly been put on agencies and media owners to become more creative if they hope to rise above the rabble. We’ve seen sports themed bus stops, exploding billboards, temperature gauges and a number of other interesting ideas outside. And Clemenger BBDO has taken it even further by brewing a beer inside an Adshel to promote the Wellington in a Pint initiative. 

News
Moro and DDB embrace the OTT zeitgeist with ‘Fistful of Awesome’
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Skittles has been successfully playing the weird card in its ads for a few years now, Old Spice found huge success with the comical masculinity of Isiah Mustafa, and the viral power of Powerthirst has spawned more than a few homages in adland. Now there’s Moro’s new ‘Fistful of Awesome’ campaign by DDB, starring a man who can only be described as a blonde, bemulleted, moustachioed, deep voiced Asian Chuck Norris-a-like showing off his physical prowess in an extremely over-the-top fashion. 

News
DraftFCB dials up the DIY for multi-channel Mitre 10 campaign
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DIY has become a fixture of recent Mitre 10 campaigns and it will again take centre stage in what the country’s largest home improvement retailer is calling a “market-first” integrated campaign by DraftFCB called Easy As that incorporates TVCs, a website, in-store programmes, print, mobile and a YouTube channel.

Awards
Communities in the spotlight at upcoming PRINZ conference
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It’s a big bad dynamic media world out there, one in which it’s harder than ever to make a splash and those who put a step wrong are instantly pulled up. To that end, PRINZ is hosting Our Space Our Place – reshaping communities, a conference that’s all about communicating with shifting audiences on-the-ground and online.

Movings & Shakings
Movings/Shakings: 13 April
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Jessica Knox is added to the MediaWorks Radio arsenal, Jason Jones takes over photographers’ agency Collective Force, Taxi Impact welcomes Felicity-Anne Flack as agency sales director, AUT students Devon Wood and Stacey Vergis take creative title, the PR Shop announces a new import, Ecoya finds some extra moolah and Getty shacks up with Lonely Planet. 

News
Better, stronger, faster: Consortium embarks on ‘year of the Re’
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Since it was formed in 2003 and was quickly noticed for its stellar work on 42 Below, Consortium has been an ad agency happy to fly under the radar and steer clear of the media. But after finding some renewed vigour for the ad business and deciding to refocus his energies on the agency he founded, Paul Shale has decided to pin his more strategic colours to the mast by announcing a few changes, including the addition of former director of home at Telecom and director of Yahoo!Xtra Ralph Brayham as a 50 percent shareholder and director. 

News
The Mission continues (to win) as 2degrees takes annual Ad Impact Award
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As part of the Ad Impact Awards, Colmar Brunton asked approximately 4000 Kiwi consumers for their thoughts on all of last year’s new brand ads and the top six were announced a couple of weeks back. But the big annual winner is 2degrees and TBWA\’s ‘Mission HQ’, which scored significantly above average across the board in all the key impact measures.

News
The Research Agency gets a taste of the ASB reshuffle action
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The big news from last week was that ASB decided to move from Droga5 to Saatchi & Saatchi, bringing an end to ongoing speculation that relationship was on the ropes. And there’s a bit more reshuffling to announce, with The Research Agency winning ASB’s advertising and brand tracking research programme in a non-competitive pitch from the incumbent Colmar Brunton.

News
New book looks for local adfolk to shed light on New Zealand’s advertising history
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An old Minties ad featured in the Otago Daily Times

The New Zealand ad landscape is littered with interesting stories (and interesting storytellers). But the industry’s institutional memory often leaves a lot to be desired. So, in an effort to remedy that, Idealog editor and ex-NBR AdMedia reporter Hazel Phllips is currently writing a book charting the history of New Zealand advertising. The book will be published by Penguin next year and Phillips (email her here) is looking for interviews and information from people who worked in advertising and marketing back in the mists of time. She’s also looking to make contact with the marketing departments of major New Zealand brands that have iconic campaigns in their archives and would be willing to have the imagery used in the book or have information about the timelines of campaigns and their brands’ general history. To grease the wheels of history—and possibly dredge up a few classic local ads of yore—we have a D&AD 11 book to give away, so add your favorite New Zealand ad to the comment wall and it could be yours.

News
BNZ completes its agency equation with Mediacom
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When SparkPHD swapped BNZ for ANZ after a regional realignment in February, BNZ went hunting for a replacement. And, after announcing Colenso as its new creative agency, it has rounded out the new family by naming Mediacom as its media planning and buying agency. 

News
Meet the ‘new you’: Quitline calls on Clemenger BBDO
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In its first new work since Clemenger BBDO bolstered its social marketing portfolio by winning its creative account late last year, Quitline is launching a major new TV, outdoor and online campaign tonight.

Following a three-way pitch, the Wellington agency was appointed to position Quitline as the most …

News
Joy, stars and heat
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Who’s it for: NZ Tax Refunds by Special Group and Finch

Why we like it: Everyone loves getting an unexpected windfall. And they’ve captured the difficulty of internalising such joy so you can spend it all yourself pretty well. Humour and tax, who would’ve thunk …

Movings & Shakings
Movings/Shakings: 10 April
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2degrees announces its new chief marketing officer, ACP names a new editor for Australian Women’s Weekly, Ellen Read shacks up with Fairfax, DraftFCB welcomes a new creative pair, Quickflix chooses its local weapon and the IAB re-launches its awards. 

News
Zephyr brings out the big guns in new McKenna campaign
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In an effort to get St Paddy’s Day in the Guinness Book of World Records, Zephyr recently enlisted the help of Irish comedian Jimeoin for its outstanding Guinness campaign. And it’s kept the star-studded momentum flowing with the launch of a new campaign for McKenna starring David Duchovny. 

News
Kenrick named as TVNZ’s top dog
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It took a while, but Kevin Kenrick, a well-known New Zealand business figure who has held a number of leadership roles with Lion Nathan, Telecom New Zealand, and most recently, House of Travel, has been named as the new chief executive of TVNZ and will take up the position in the middle of May.  

News
Swanndri freshens up with a dose of rural, Ellis-inspired irreverence
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Marc Ellis has carved out a good niche as a loveable Kiwi rogue and, as a result, he’s certainly not unaccustomed to working as a corporate mascot. Most recently that’s meant work for Toyota’s Top to Bottom and HRV and now Christchurch agency Simpatico has harked back to his mischievous laddish heritage in a campaign for classic Kiwi brand Swanndri.

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