Monthly Archives: April, 2012

News
Remember this? Family violence is a crime
By

It’s 1994 and punching your wife was not so much a crime as ‘just a domestic’. Times have changed—kind of. There’s just as much punching these days but at least it’s called what it is: family violence. And a multichannel, multiple partner campaign by The Police which won the Supreme Award and the not-for-profit category at the 1995 TVNZ-NZ Marketing Awards helped lay the foundations for what it hoped would be a better, safer country.

News
Greed, swiping, sex, eagles and distractions
By

Who’s it for: RaboDirect by Shine and String Theory

Why we like it: It’s a common trick for challenger brands in the banking space to target the big boys, but this spot communicates the savings message and it’s very well made (take a bow, String …

News
Rural delivery: FMG and Saatchi & Saatchi take to the Tube
By

In late 2010, FMG shacked up with Saatchi & Saatchi Wellington, embarked on a bit of a brand refresh and ramped up its advertising, both to position itself as risk advice specialists with an in-depth understanding of the unique issues New Zealand farmers face, but also to try and move it further into the mainstream insurance market. And it’s taken a fairly novel, and some might say fairly un-rural approach to attract customers: a YouTube channel that was launched mid last year.

Movings/shakings
Movings/Shakings: 1 May
By

Droga5 appoints bcg2’s Chris Long, production house 8com opens up in New Zealand, three agencies fly Kiwi flag at Asian Marketing Effectiveness awards, APN announces its new motoring editor, The Sweet Shop welcomes award-winning UK director to the family, Yahoo! adds two to its sales stable and Aegis Media appoints a shopper marketing specialist.

News
Watch sexy vids, tell joke, win 7 Days LIVE tickets
By

When it comes to comedy, the Kiwi cultural cringe seems to have steadily departed and many of our local humour mongers are now popular drawcards, both on TV and in person. MediaWorks has focused heavily on comedy with its programming on both 3 and Four, and it continues to sponsor and broadcast the New Zealand International Comedy Festival (it is showing last week’s sold-out comedy gala tonight from 8.30pm-10:30pm). To celebrate this year’s edition, it’s put a few of its seductive stars in front of a well-vaselined camera and created some channel idents around the theme ‘Comedy is Sexy’. But if that’s not enough comedy for you, we’ve got a 7 Days VIP Prize Pack to give away, which includes 2 x tickets to 7 Days LIVE at SkyCity Theatre on Thursday 3 May. So tell us a joke and we’ll give the funniest one the booty. 

News
APN switches off Volume
By

APN launched its weekly street-zine Volume on September 6, 2011 and started competing head-on with Groove Guide and a host of other online outlets. But the tough music/youth/pop culture media market has claimed another victim, because APN has decided to discontinue the print edition after just 33 issues—and on the first day of NZ Music Month. 

News
Colenso BBDO launches online social faux pas avoider for NZ Comedy Festival
By

In a world where political correctness often seems to rule, taboos are plentiful. Thankfully, busting them is still an integral part of good comedy. But there’s still potential for embarrassing social mishaps with every attempt at edgy humour. So, to help provide some guidance as to what is and what isn’t appropriate, the NZ International Comedy Festival gathered together an elite team of stand-up comedians, sit-down mathematicians and Colenso BBDO digital folk to try and solve a riddle that has plagued mankind for centuries: when is it too soon to joke about something? 

News
As questions linger over 60 Minutes, MediaWorks expands current affairs offering with Three60
By

There’s been a bit of chatter in the media recently about whether MediaWorks will renew its licensing deal with CBS and whether the end is nigh for its flagship current affairs show 60 Minutes. That decision is still up in the air, but what is clear is that 60 Minutes host Mike McRoberts and new arrival Guyon Espiner are involved in a new international current affairs show called Three60 that’s screening on Sunday mornings and is being sponsored by Massey University. 

News
The art of distraction: Tui and Saatchi move away from the brewery—and into the lounge
By

The relative lack of sun—and therefore barbecues—over the summer months hasn’t been ideal for the booze industry (craft beer continues to grow, while the overall beer market is thought to be down around five percent). But as the inside months approach and the rugby season gets into full swing, Tui’s new ‘Halftime Distractions’ spot by Saatchi & Saatchi and The Sweet Shop’s Stuart McDonald (he of Summer Heights High fame) is hoping to ensure the boys will focus on the brown stuff should they be required to provide for the group.

News
State-funded media gets a fillip as Nielsen report puts Radio New Zealand National on top
By

Supporters of publicly-funded media in New Zealand are feeling fairly tormented at present, with the National Government’s apparent ‘nice to have’ stance manifesting itself in a five year funding freeze for Radio New Zealand and the imminent switch-off of TVNZ7. But Nielsen’s Year That Was report, which includes info on New Zealand media trends, has provided more proof of the importance—and popularity—of Radio New Zealand National by showing it was the top ranking radio station in New Zealand in 2011 with a market share of 11.1 percent.

News
AX12: terrible facial hair, tight sweaters and self-deprecating robotic in-jokes
By

Special Group won a couple of AXIS awards this year for its ‘Most Creative Country on Earth’ awards theme in 2011. And when Colenso BBDO was handed the reins for this year’s awards it ran with the idea of a metal detector and tapped into the rich vein of science-based humour seen in shows like Look Around You. So for those who weren’t there on the night, or for those who were there but were seeing how many breadsticks they could fit in their mouth, here’s the ’70’s-inspired opening sequence.  

News
Remember this? A TVNZ-NZ Marketing Awards retrospective
By

Ah the past, it’s another country. To celebrate 21 years of the TVNZ-NZ Marketing Awards—and to reference the fact there are just 21 days to get your entries into this year’s awards—we’ll be trawling through the archive to bring you 21 winners from the past. First up, the Supreme Winner from 1996, ASB’s Robert the Robot. Has it stood the test of time? You be the judge.

Opinion
Learn to Spin: a review
By

At last, a handbook for PR at its best. Spin was turned into an art form by former Tony Blair acolyte, Alistair Campbell, during the second Gulf War. So it’s been a surprisingly long time before someone finally codified this essential PR discipline into a ‘best practice’ manual. And …

News
Things that go Bump in the night: TSB puts the power in customers’ hands with new bank-building app
By

TSB has a stellar record when it comes to customer service and customer satisfaction, and it is, as its advertising says, New Zealand’s most recommended bank. And its latest innovation aims to enhance the banking experience even further with an impressive—and significant—new mobile banking app called {my}bank that was more than one year in the planning, comes complete with Bump technology and employed the branding and design services of Special Group. 

News
Visique and Republik make a spectacle of themselves with animalistic left-of-centre campaign
By

POS material for the new campaign

There’s a long history of using animals in advertising, from Saatchi & Saatchi’s geese, to Telecom’s meerkats to Toyota’s Bugger to Cravendale’s Cats with Thumbs and thousands of others inbetween. And Visique and Republik are tapping into that rich vein—and aiming to inject some light-hearted relief into the somewhat clinical New Zealand optometry sector—by launching a new advertising campaign using bespectacled animals to encourage people to look after their eyes. 

News
Baker and Dykzeul take senior MPA roles, look to lead mag revenue renaissance
By

The MPA has chosen its new board, with Tangible Media’s John Baker replacing Fairfax’s Lynley Belton as chair and ACP’s Paul Dykzeul replacing acting deputy chair Cathy Parker from Adrenalin. And the new heads have some big plans to breathe life into the sector—and, more specifically, promote the unique benefits of the medium to advertisers and eventually increase its share of the revenue pie.

Movings/shakings
Movings/Shakings: 27 April
By

Contagion welcomes a new, very experienced partner, merger she wrote as Method Studios and Magnet Design join forces, Suzanne Dale says adios to Taste magazine, glossy mag ME adds a new partner, and Let’s Travel editor-at-large Gary Dickson picks up an international writing award.

Opinion
Digital marketing: driving economic growth—and giving brands more quality time with consumers
By

A new study by McKinsey & Company has confirmed advertising is a driver of economic growth. And while this is not anything that hasn’t been reported before (specifically the 2007 seminal report by Maximilien Nayaradou that found that ad spend was a driver of growth), what is of interest in this report is its specific research and reporting on the contribution of digital marketing towards GDP.

News
OMANZ blows its outdoor trumpet with new ad campaign
By

The outdoor sector had a pretty good 2011, not just in terms of the sizeable revenue increase of $13 million over 2010 to reach its highest total yet of $83 million, but also because the industry body OMANZ was given a bit more love. The brand was overhauled, the website was redone, it is hoping to resurrect the Outdoor Awards, and this month it has taken to the streets to spread the outdoor gospel with an out-of-home advertising campaign. 

News
Fairfax rings the changes
By

Following on from last week’s story about Fairfax Media halving agency commission, it has sent out a release detailing the changes to its business model and its effect on customers. And it’s also announced some changes to its sponsorship programme by aligning itself with Spikes Asia rather than Cannes Lions. 

News
Kiwi e-heroes go huntin’ for Webby votes—UPDATED
By

The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota’s Camry Effect, Xero and DDB/Rapp Tribal for McDonald’s. And they need your votes. 

News
ACP and TVNZ embrace healthy ‘co-opetition’ with win-win hybrid show
By

Print and TV are usually fairly uneasy and rather competitive bedfellows. But the once disparate media realms are steadily converging as TV websites embrace print and print titles increasingly embrace video. And TVNZ and ACP’s North & South have converged on each other with a new show based on the long-running My Space section in the magazine that will screen on its patriotic pay TV channel Heartland. 

1 2 3 4