There’s been a bit happening in the aviation scene lately: Air New Zealand has shifted to DraftFCB (and Saatchi’s), the nation’s alpha chief executive Rob Fyfe is hanging up his captain’s uniform in December, there are rumours of Emirates changes afoot and Qantas has just announced the appointment of Mango as its public relations agency in New Zealand after a competitive pitch.
The oft-stated wonder of the online realm for advertisers is the utility it provides and the creative opportunities it affords. And while that utility isn’t often harnessed as effectively as it could be, a campaign to launch Hellers’ new range of burger patties by Christchurch agency Simpatico, which recently rebranded from UMC, shows what can be done with a bit of nifty thinking.
What message would you give the love of your life, if you had the chance for it to be displayed on a billboard over two metres high, for everyone to see? This year, Westfield is giving everyone, not just out-of-home aficionados, the chance to take part in this ultimate display of public affection. And one winner will also receive a shiny sparkly diamond ring, to the value of $5999 from Michael Hill. Yuss.