Monthly Archives: February, 2012

News
They are jurors, hear them roar
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Six of the best Kiwi marcomms brains have been chosen to choose the world’s best campaigns at the 2012 Cannes Lions Festival of Creativity, with SparkPHD’s chief executive Louise Bond on the Media jury, M&C Saatchi’s executive creative director Dave King on the Direct jury, Y&R executive creative director Josh Moore on the Cyber jury, DraftFCB’s creative director Tony Clewett on the Radio jury, Mango Communications’ managing director Claudia Macdonald on the PR jury and Colenso BBDO’s creative chairman Nick Worthington the jury president of the Promo & Activation jury.  

News
Wes Anderson’s Hyundai commercials
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The Super Bowl may be the most expensive and viewed commercial break, but these ads from Hyundai and filmmaker Wes Anderson, that aired during the Academy Awards ceremony, are in another class altogether. Cleverly targeting film buffs, the ads spoof popular movies and Knight Rider, as well as Anderson’s own inimitable style. The director brings his quirky aesthetic, seen in films such as The Royal Tenenbaums and Fantastic Mr. Fox, to both commercials along with his whimsical style and retro set design. 

News
[email protected]: 26 December 2011 – 26 February 2012
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January was largely dominated by car ads with Jeep, Kia, Toyota, Volkswagen, Peugeot, Mazda, Holden, Nissan, Skoda and Ford all sharing screen time. There were the inevitable ‘Back to school’, Waitangi Day, and Valentine’s Day offerings.. no real surprises there… although artist Dick Frizzell popping up as an ambassador for the 2012 New Zealand Olympic Team, now that’s a surprise. 

News
Grafton goes Draftin’—UPDATED
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DraftFCB saw its creative director Chris Schofield take up a role with DDB in October last year, following on from Justin Mowday’s shift there a year or so before. And, in the latest example of the ongoing inter-agency hostage swapping saga, DDB’s deputy creative director Regan Grafton has joined the fray as joint executive creative director with Tony Clewett. Executive creative director James Mok will become group ECD of Australasia. 

News
No agencies, no models: Working Style’s daring DIY campaign
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Working Style is experiencing a lot of success with its savvy new advertising campaign ‘They’re Wearing Our Gear Here’. Its latest print ad came third in the January/February round of prestigious Glossies, beating some of the country’s top agencies. You would expect a campaign like this to come from a top creative advertising, but Working Style is bucking the trend with this one. Warning: the following material could make agencies very, very afraid.

News
BNZ keeps the change flowing as creative account goes up for review
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On February 17, after a regional alignment saw SparkPHD take up the ANZ account and resign BNZ, we mentioned that rumours about a change of creative pants for the bank also appeared to be gathering steam. And it made the call this morning to put the account up for review, with the incumbent, Sugar, deciding not to participate. 

Opinion
Data, data everywhere, but nothing worth a drink
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“And the winner is… no one.” That was the result for the top prize at this year’s Nexus Awards after the judges scratched their data-weary heads and decided New Zealand’s best data work wasn’t good enough to justify the big prize. There was lots of talk about standards to maintain and excellence required and all the rest of it. But the bottom line is: we went backwards. We all got together to celebrate the best data thinking of 2011 and our standout result was “please try harder”.

News
FOUR’s home of not rugby wins Glossies
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The January/February round of voting for The Glossies has been tabulated, and FOUR’s Home of NOT Rugby in ACP’s Metro, cooked up by FOUR and Special Group, has taken top honours with 27 percent of the vote. Yellow Pencil BrandSharp’s effort for Red Paris in NZ Marketing got them tantalisingly close, with 26 percent, and Chris Dobbs was third for Working Style in Metro (10 percent). That’s two in a row for Special Group…

News
Big drives off with a double as Motorcorp shares the love
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In a slightly unusual move, Motorcorp Distributors Limited has appointed Big Communications as its agency partner on the Land Rover and Jaguar brands while allowing it to maintain its existing relationship with Škoda. The other two Motorcorp brands, Renault and Volvo, will remain with Publicis Mojo, which was awarded the business in March last year, and media planning and buying for all four brands will stay with ZenithOptimedia.

News
Crackers and Tiki Taane
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Who’s it for: Mercury Energy by TBWA\Tequila

Why we like it: It’s the talented Tiki Taane, and with profits from his song going to Starship Children’s Hospital what’s not to like? That and the goofy Footrot Flats-esque mixture of animation and reality.

Youtube …

News
Creo gets Hotwired
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Global integrated PR and communications agency Hotwire has rebranded its New Zealand operation Creo to bring it under the family name.

News
Tiki Taane’s good energy
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Mercury Energy is celebrating New Zealand’s “good energy” in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!

News
DraftFCB keeps walking the walk with persuasive Koru Lounge campaign
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One of the great ironies of the advertising industry is the fact that advertising agencies, despite dispensing plenty of advice to their clients about the need to continue spending up large (especially during a recession), rarely advertise themselves. But DraftFCB has been the exception to that rule in New Zealand in recent years and it caught our attention with a campaign that showed off some of its remarkable powers of persuasion in Air New Zealand’s Koru lounges.

News
Branding around The Block
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TV3 has matched rival TVNZ’s talent show announcement with an ace card of its own. The much anticipated local version of hit renovation show ‘The Block’ is one step closer, with the ‘fab four’ sponsors announced. Bunnings, Kiwibank, Mazda and Wild Bean Café are the inaugural ‘foundation partners’ of this long awaited local series, and the call has gone out for contestants. Three million Aussies watched the final live show, of the most watched series in Australia, where it consistently out-rates Masterchef.

News
Social étiquette: getting people to ‘like’ you
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Andrew Kordek is the co-founder of Trendline Interactive, a market research agency based out of Chicago. Before that, he was responsible for strategy at Groupon, the first ever group-buying start-up, and fastest growing company of all time. With nearly 20 years marketing experience, Kordek knows his stuff. He’s an avid blogger, and advocates responsible email marketing. He was in New Zealand for a few hours last week, so we nabbed him, and made him spill the beans…

 

News
Win prizes with arty beer
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Beck’s recently launched a series of limited edition art labels on all its beer bottles. And to celebrate, Beck’s are giving away a swish prize pack, which you could win by sharing your artistic bent. 

News
DraftFCB takes another big’un with Vodafone win—UPDATED
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It took a bloody long time, but DraftFCB has won the Vodafone account ahead of Ogilvy and .99, and AffinityID, which has done some project work for the company in the past, has won the CRM business, bringing a long-awaited end to the uncertainty—both for the agencies involved in the pitch and for the local Vodafone team thought to have been waiting on a decision from global HQ.

News
adidas takes video paper from the Tron to Germany
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adidas New Zealand will be showing off one of the latest in marketing technology to its head office in Germany, all thanks to a Hamilton print company. Last November we told you about Print House in Hamilton’s new integrated multi-media technology that allows ultra thin video screens to ‘show-and-tell’ about a product. adidas New Zealand tried it, loved it, and are taking it to the company’s HQ in Germany.

News
Ron Rowwdy’s weekly reports for Air NZ
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Grabaseat’s ambassador Ron Rowwdy will be sharing his exclusive reports every Thursday throughout March on grabaseat.co.nz and Grabaseat’s Facebook page. His weekly reports reveal the very scientific formulas Grabaseat use to discover each week’s ‘nice price’. The campaign was developed in conjunction with Rowwdy Productions, the Grabaseat team, and the agency Contagion.

News
Friends in High Places: caught on camera
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Around 450 industry folk turned up for APN Outdoor’s Friends in High Places event last night at Mantells to hear Tiki Taane, Sola Rosa, PNC, DJ Sambora and State of Mind. So if you were there—or you want to live vicariously through those that were—here are some glamour shots for your viewing pleasure. All the guests are invited to tag themselves in the album of party pics available on the FIHP Facebook page from this afternoon.

Opinion
Be careful what you search for
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One of our dear readers had an embarrassing experience yesterday. And, by sharing his painful story, he hopes others can avoid a similarly embarrassing fate. He was using his iPhone to show some female colleagues a story on StopPress. They looked on in wonderment at the digital dexterity on display as he started typing the name of the esteemed vessel into the browser. But their eyebrows were soon raised when the list of search terms appeared, leading to an uncomfortable explanation about the fact that ‘stop premature ejaculation’ came up as a result of auto-complete, not because of his recent search history. Forewarned is forearmed. 

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