Huzzah! The Great New Zealand Slow-down is upon us once again, which means this is the last StopPress newsletter of the year. And what a year it’s been. There was plenty of RWC excitement/enthralling RWC brinkmanship, an array of gripping PR disasters, a host of amazing award-winning campaigns, many terrible, non-award-winning campaigns, some good old fashioned stoushes, a fair bit of interest/controversy over some very large pitches, unrelenting consumer and media evolution and, as per usual, no shortage of ship-jumping and big recruitment announcements. And we–and you news-hungry marcomms beasts—wouldn’t want it any other way. StopPress has continued to grow steadily since it was launched in 2009 and we’ve added a few new strings to our bow this year (progress never sleeps, of course, so we’ve got a few more irons in the fire for 2012). Thanks to the team, our readers, our sponsors, our contributors, our advertisers and, yes, even our anonymous commentators. We couldn’t do it without you (well, we could, but it would be pretty average). We’ll be back on deck with our first newsletter on January 17 and inbetween sausages we’ll try and put up a few nuggets on the website. So, until next year, may your turduckens be moist this Christmas.
Monthly Archives: December, 2011
M&C Saatchi has had a good couple of years since snaffling three of AIM Proximity’s big dawgs. It won a host of new accounts last year, it recently added Orcon to the stable and it’s released some stellar work for the Police and Fire Service this year. Here’s what executive creative director Dave King made of 2011.
Cover illustration by David Dawn
We all like to squeeze in a bit of reading over the holidays. And we’ve got just the thing: a freshly minted copy of NZ Marketing magazine. For your summer reading pleasure, we’ve compiled our extremely definitive end of year list complete with the best campaigns, the epic fails, the captivating stoushes, the most-loved things, the mergers, the departures, the ship jumpers and anything else we could squeeze in. There’s also a rare glimpse into the under-the-radar success of indie agency Shine and the rather interesting results of our Salary Survey, which was conducted by The Research Agency, filled in by more than 500 people and showed a definite desire for movement in 2012. You can read the mag the quaint, old-fashioned way by buying it at the shop or subscribing here. But because you marcomms folk are so tech-savvy, you can also download an electronic version of the magazine to your device for just $6 by heading to the Zinio site (digital subscriptions for six issues are also available for $25).
It’s been a massive year for Simon Coley, one of the main men behind both Powershop, which was judged the fastest growing company in New Zealand this year when it was awarded top prize at the Deloitte Fast 50, and All Good Organics, which won the sustainability gong at the TVNZ-NZ Marketing Awards. Here’s his pick of the 2011 bunch.
Publicis Mojo’s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR. It is starkly original, emotive and extremely powerful. And, with everything from pop-up art galleries to support from Radiohead, we reckon this campaign is, if you’ll excuse our Rainbow Warrior French, pretty fucking good.
Women have the ability to create fantasy, desire, life and mayhem. Some more so than others. And Publicis Mojo celebrated this power in its latest campaign for Glassons. The 60 second online film and 45 second TVC features women (one of whom some of you might remember from NZ’s Next Top Model) wearing Glassons outfits in a fantasy world of their own creation and it was shot in Auckland by Derek Henderson of Curious Ltd, and set to the Donovan track ‘Season of the witch’.
In the last instalment of When Someone Goes Somewhere Else for 2011, Nikki McKelvie shifts from Ogilvy to DDB, Saatchi & Saatchi’s Simon Wedde heads up the road to Ogilvy, Droga5 names Jason Clapperton as its planning director and Designworks adds four more to the coterie.
2degrees has sought urgent Commerce Commission action to stop Telecom from damaging competition in the mobile market. Telecom has confirmed it will lock the phones of customers who buy its planned ‘Skinny’ product, forcing them to pay a fee if they want to leave before a certain time. ‘SIM-locking’ is an anti-competitive practice the Commerce Commission warned against in 2008, when Vodafone tried to get away with it. Vodafone backed down after receiving a letter stating the practice was anti-competitive
DDB’s executive creative director Toby Talbot had a bit of a leaving do last night. And, to acknowledge his departure, a couple of his cheeky cohorts decided to create a rather unique farewell card that was strategically placed across the road from SPQR on Auckland’s Ponsonby Road and referenced a long-standing agency in-joke about his oft-misspelled name.
Annabel Langbein recently shacked up with Silver Fern Farms in an effort to peddle more of its meaty wares. And we’ve got a couple of copies of her Free Range in the City book to give away. Just tell us what Christmas delights you’re planning to feast upon and imbibe this year. In addition to the books, six lucky carnivores can win a private dinner party at Langbein’s Auckland house, including return flights and accommodation, by picking up some Silver Fern Farms’ lamb or venison before February and entering online using the unique code found on specially marked packs. Visit www.bestcutsbestrecipes.co.nz for more information.
Christmas is a time to celebrate enduring traditions. Trees, mistletoe, binge eating, rampant consumerism. But in adland one of the most enduring traditions is seeing what progressive Auckland church St Matthew in the City puts on its billboard to celebrate the festive season and waiting for the angry response to ensue. Last year it was M&C Saatchi showing Mary and Joseph’s post-coital awkwardness and this year it’s the follow up from TBWA\: a billboard showing a shocked Mary looking at the results of her pregnancy test.
He’s about to head back to the homeland for a plum posting with RKCR/Y&R in London after five successful years as DDB’s executive creative director. So, since he’s breaking up with us, we figured the least Toby Talbot could do is fill in our end of year questionnaire.
Colenso BBDO has had some good (Doggelganger, Impulse Saver, V Paintball and Mountain Dew Skate Pinball) and some bad (having its biggest client depart) in 2011. Managing director Nick Garrett and creative chairman Nick Worthington combine forces to do their end of year opining.
We regularly see reports in the media about brands using Maori language or images in a way that’s offensive to Maori. There was the ka mate haka on the tea towels, the ta moko designs on the faces of models posing for a French magazine, the sale of the MAORI personalised plate on TradeMe, to name but a few.
After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four.
Colmar Brunton and global partner Millward Brown’s Futures Group have peered into the digital tea-leaves to identify some emerging trends for next year. Among their predictions – gamification, “virtual togetherness” and real-time online decision-making will be the big hitters of 2012, changing the way marketers interact with consumers via digital channels.
Through a series of huge product relaunches and lotteries innovations, as well as great campaigns for Lotto, Instant Kiwi and Big Wednesday, NZ Lotteries has increased its sales by more than $250 million in recent years, an increase bigger than the total chocolate confectionary category in New Zealand. And head of marketing Wendy Rayner has played an integral role in that rise. As a result, she won the prestigious TVNZ-NZ Marketing Marketer of the Year award this year. Here’s what caught her attention in 2011.
With summer suddenly upon us brands are turning to the experiential space to engage with consumers who are out enjoying environments ideally suited for building brand awareness and loyalty. Beaches, zoos, parks, waterfronts and city streets are about to provide a tableau of (hopefully) meaningful and engaging brand activity to provide some ‘surprise and delight’ moments to make your summer more fun and enjoyable.
Proudly Kiwi-owned indie agency Federation kicked off in 2008 and it pumped out a lot of work this year, with good campaigns for the likes of Warehouse Stationery, Cavalier Bremworth, Fisher & Paykel Finance and The Royal New Zealand Foundation of the Blind. DDB NZ’s ex-managing director Sharon Henderson opines on 2011.
When she’s not being a non-executive director for New Zealand Rugby League, the Cancer Society or the gang responsible for the Dunedin stadium, Jen Rolfe, the ex-director of Saatchi & Saatchi digital, is spreading the digital and direct gospel with Rolfe, the eponymous boutique agency she started last year. So, here’s lookin’ at 2011.
As Warner Music’s Eric Morse said at the Marketing Today conference, the growth of the web is now letting brands and agencies target individuals, not just markets. And justONE’s Ben Goodale has been trying to ride that 1-to-1 wave in 2011. Here’s his take on the year that was.
There was both joy and despair when Air New Zealand announced it had killed off Rico. And whether or not you liked the fur and fang, the digital trickery employed by .99 and the cute tie-in with Cluedo was a clever way of sending the non-specific spokebeast off. Now his murderer has been found and in a merging of mascots, Richard Simmons is back in front of the camera for Air New Zealand, along with the very talented puppeteer behind/inside Rico, Tyler Bunch.
According to Nielsen’s AIS data, Revlon spent $4.1 million on advertising in New Zealand in 2010 and $3.3 million to the end of October this year (base rate card value), largely in magazines and TV, and, as part of a global alignment, MediaCom has taken over the media planning and buying in New Zealand from DraftFCB.