Monthly Archives: December, 2011

Opinion
StopPress, over and out
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Huzzah! The Great New Zealand Slow-down is upon us once again, which means this is the last StopPress newsletter of the year. And what a year it’s been. There was plenty of RWC excitement/enthralling RWC brinkmanship, an array of gripping PR disasters, a host of amazing award-winning campaigns, many terrible, non-award-winning campaigns, some good old fashioned stoushes, a fair bit of interest/controversy over some very large pitches, unrelenting consumer and media evolution and, as per usual, no shortage of ship-jumping and big recruitment announcements. And we–and you news-hungry marcomms beasts—wouldn’t want it any other way. StopPress has continued to grow steadily since it was launched in 2009 and we’ve added a few new strings to our bow this year (progress never sleeps, of course, so we’ve got a few more irons in the fire for 2012). Thanks to the team, our readers, our sponsors, our contributors, our advertisers and, yes, even our anonymous commentators. We couldn’t do it without you (well, we could, but it would be pretty average). We’ll be back on deck with our first newsletter on January 17 and inbetween sausages we’ll try and put up a few nuggets on the website. So, until next year, may your turduckens be moist this Christmas.

Opinion
The Year in Review: Dave King
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M&C Saatchi has had a good couple of years since snaffling three of AIM Proximity’s big dawgs. It won a host of new accounts last year, it recently added Orcon to the stable and it’s released some stellar work for the Police and Fire Service this year. Here’s what executive creative director Dave King made of 2011. 

News
Jan/Feb NZ Marketing charts goods, bads and uglies of 2011—and now available on computers and jabscreens
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Cover illustration by David Dawn

We all like to squeeze in a bit of reading over the holidays. And we’ve got just the thing: a freshly minted copy of NZ Marketing magazine. For your summer reading pleasure, we’ve compiled our extremely definitive end of year list complete with the best campaigns, the epic fails, the captivating stoushes, the most-loved things, the mergers, the departures, the ship jumpers and anything else we could squeeze in. There’s also a rare glimpse into the under-the-radar success of indie agency Shine and the rather interesting results of our Salary Survey, which was conducted by The Research Agency, filled in by more than 500 people and showed a definite desire for movement in 2012. You can read the mag the quaint, old-fashioned way by buying it at the shop or subscribing here. But because you marcomms folk are so tech-savvy, you can also download an electronic version of the magazine to your device for just $6 by heading to the Zinio site (digital subscriptions for six issues are also available for $25). 

Opinion
The Year in Review: James Hurman
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He’s released his first book, he’s chaired the Effies and he’s chewed people’s ears off at Christmas parties all around town about the importance of creativity in business. And now Colenso BBDO’s planning director James Hurman has his say on 2011. 

Opinion
The Year in Review: Simon Coley
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It’s been a massive year for Simon Coley, one of the main men behind both Powershop, which was judged the fastest growing company in New Zealand this year when it was awarded top prize at the Deloitte Fast 50, and All Good Organics, which won the sustainability gong at the TVNZ-NZ Marketing Awards. Here’s his pick of the 2011 bunch.

News
Publicis Mojo’s potent multi-platform Greenpeace protest
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Publicis Mojo’s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR. It is starkly original, emotive and extremely powerful. And, with everything from pop-up art galleries to support from Radiohead, we reckon this campaign is, if you’ll excuse our Rainbow Warrior French, pretty fucking good.

News
Witchy women: Publicis Mojo creates mayhem with Glassons
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Women have the ability to create fantasy, desire, life and mayhem. Some more so than others. And Publicis Mojo celebrated this power in its latest campaign for Glassons. The 60 second online film and 45 second TVC features women (one of whom some of you might remember from NZ’s Next Top Model) wearing Glassons outfits in a fantasy world of their own creation and it was shot in Auckland by Derek Henderson of Curious Ltd, and set to the Donovan track ‘Season of the witch’.

Movings/shakings
Movings/Shakings: December 15
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In the last instalment of When Someone Goes Somewhere Else for 2011, Nikki McKelvie shifts from Ogilvy to DDB, Saatchi & Saatchi’s Simon Wedde heads up the road to Ogilvy, Droga5 names Jason Clapperton as its planning director and Designworks adds four more to the coterie.

News
All Blacks ‘fess up about sponsor
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Find out which brand of deodorant our favorite world champions really use… and whether it has ever let them down. Warning: way too much information from Ma’a. No one uses the word ‘stiffy’ anymore.

News
‘New Telecom’ up to its old tricks
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2degrees has sought urgent Commerce Commission action to stop Telecom from damaging competition in the mobile market. Telecom has confirmed it will lock the phones of customers who buy its planned ‘Skinny’ product, forcing them to pay a fee if they want to leave before a certain time. ‘SIM-locking’ is an anti-competitive practice the Commerce Commission warned against in 2008, when Vodafone tried to get away with it. Vodafone backed down after receiving a letter stating the practice was anti-competitive 

News
Goodbye Tony
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DDB’s executive creative director Toby Talbot had a bit of a leaving do last night. And, to acknowledge his departure, a couple of his cheeky cohorts decided to create a rather unique farewell card that was strategically placed across the road from SPQR on Auckland’s Ponsonby Road and referenced a long-standing agency in-joke about his oft-misspelled name. 

News
Announce festive consumption plans, win Langbein’s book
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Annabel Langbein recently shacked up with Silver Fern Farms in an effort to peddle more of its meaty wares. And we’ve got a couple of copies of her Free Range in the City book to give away. Just tell us what Christmas delights you’re planning to feast upon and imbibe this year. In addition to the books, six lucky carnivores can win a private dinner party at Langbein’s Auckland house, including return flights and accommodation, by picking up some Silver Fern Farms’ lamb or venison before February and entering online using the unique code found on specially marked packs. Visit www.bestcutsbestrecipes.co.nz for more information.

News
Mary had a little test
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Christmas is a time to celebrate enduring traditions. Trees, mistletoe, binge eating, rampant consumerism. But in adland one of the most enduring traditions is seeing what progressive Auckland church St Matthew in the City puts on its billboard to celebrate the festive season and waiting for the angry response to ensue. Last year it was M&C Saatchi showing Mary and Joseph’s post-coital awkwardness and this year it’s the follow up from TBWA\: a billboard showing a shocked Mary looking at the results of her pregnancy test.

Opinion
The Year in Review: Toby Talbot
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He’s about to head back to the homeland for a plum posting with RKCR/Y&R in London after five successful years as DDB’s executive creative director. So, since he’s breaking up with us, we figured the least Toby Talbot could do is fill in our end of year questionnaire. 

Opinion
The Year in Review: The Nicks
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Colenso BBDO has had some good (Doggelganger, Impulse Saver, V Paintball and Mountain Dew Skate Pinball) and some bad (having its biggest client depart) in 2011. Managing director Nick Garrett and creative chairman Nick Worthington combine forces to do their end of year opining.

News
DraftFCB leads pack as RSVP & Nexus finalists announced
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After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four. 

News
Experts predict more fun and games for 2012
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Colmar Brunton and global partner Millward Brown’s Futures Group have peered into the digital tea-leaves to identify some emerging trends for next year. Among their predictions – gamification, “virtual togetherness” and real-time online decision-making will be the big hitters of 2012, changing the way marketers interact with consumers via digital channels.

Opinion
The Year in Review: Wendy Rayner
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Through a series of huge product relaunches and lotteries innovations, as well as great campaigns for Lotto, Instant Kiwi and Big Wednesday, NZ Lotteries has increased its sales by more than $250 million in recent years, an increase bigger than the total chocolate confectionary category in New Zealand. And head of marketing Wendy Rayner has played an integral role in that rise. As a result, she won the prestigious TVNZ-NZ Marketing Marketer of the Year award this year. Here’s what caught her attention in 2011.  

Opinion
The Year in Review: Kate Humphries
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After another year of nurturing, moulding and shaping young creative minds and preparing them for a life spent pushing commercial messages/sipping champagne on superyachts, The AdSchool’s course leader Kate Humphries delivers her verdict on 2011’s work. 

Opinion
The Year in Review: Justin Mowday
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The Death Star has landed a couple of big fish, won some big awards, launched some big ideas and welcomed—and farewelled—some big creative boffins this year. DDB’s managing director Justin Mowday dives into the choppy waters of 2011. 

News
The summer of (brand) love begins
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With summer suddenly upon us brands are turning to the experiential space to engage with consumers who are out enjoying environments ideally suited for building brand awareness and loyalty. Beaches, zoos, parks, waterfronts and city streets are about to provide a tableau of (hopefully) meaningful and engaging brand activity to provide some ‘surprise and delight’ moments to make your summer more fun and enjoyable.

Opinion
The Year in Review: Sharon Henderson
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Proudly Kiwi-owned indie agency Federation kicked off in 2008 and it pumped out a lot of work this year, with good campaigns for the likes of Warehouse Stationery, Cavalier Bremworth, Fisher & Paykel Finance and The Royal New Zealand Foundation of the Blind. DDB NZ’s ex-managing director Sharon Henderson opines on 2011. 

Opinion
The Year in Review: Jen Rolfe
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When she’s not being a non-executive director for New Zealand Rugby League, the Cancer Society or the gang responsible for the Dunedin stadium, Jen Rolfe, the ex-director of Saatchi & Saatchi digital, is spreading the digital and direct gospel with Rolfe, the eponymous boutique agency she started last year. So, here’s lookin’ at 2011. 

News
Handy auto-arms, and the AX12 metal detector
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Who’s it for: 2Degrees Mobile by TBWA and Film Construction

Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style.  And we want some “handy auto-writing arms” too.

Who’s it for: Axis Awards 2012, CAANZ …

Opinion
The Year in Review: Ben Goodale
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As Warner Music’s Eric Morse said at the Marketing Today conference, the growth of the web is now letting brands and agencies target individuals, not just markets. And justONE’s Ben Goodale has been trying to ride that 1-to-1 wave in 2011. Here’s his take on the year that was. 

News
Lycra-clad assassin ‘fesses up, as Rico’s puppet master revealed
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There was both joy and despair when Air New Zealand announced it had killed off Rico. And whether or not you liked the fur and fang, the digital trickery employed by .99 and the cute tie-in with Cluedo was a clever way of sending the non-specific spokebeast off. Now his murderer has been found and in a merging of mascots, Richard Simmons is back in front of the camera for Air New Zealand, along with the very talented puppeteer behind/inside Rico, Tyler Bunch. 

Movings/shakings
Movings/Shakings: December 13
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Kathryn Wills joins Reach Media. McNally blows in to APN NZ Media, while Hornblow bows out.  Chris Monaghan gets more to experience. Dan’s the new man of the afternoon, and McCann’s driving Mr. Maisey. 

News
Global alignment sees Revlon account shift to MediaCom
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According to Nielsen’s AIS data, Revlon spent $4.1 million on advertising in New Zealand in 2010 and $3.3 million to the end of October this year (base rate card value), largely in magazines and TV, and, as part of a global alignment, MediaCom has taken over the media planning and buying in New Zealand from DraftFCB.

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