Invivo has launched an outdoor poster campaign across New Zealand this month with hundreds of Invivo posters being placed around busy street locations in Auckland, Wellington and Christchurch. To design the poster Invivo appointed creative Tristan O’Shannessy.
Monthly Archives: November, 2011
Last time we talked about AA it was related to a fairly dodgy looking RWC campaign launched by one of its subsidiaries AA Bookabach. But it’s better news this time, with chief executive Peter Blackwell announcing the formal appointment of Droga5 as its agency after working with it on various projects over the past 12 months.
Despite grim times, and gloomy forecasts for the print industry, Paper Plus has just cause for celebration. The 100 percent New Zealand owned and operated group has gone from strength to strength over the last few years, in a pretty tough market, so how did it defeat the odds?
Strategy Design and Advertising and the Christchurch City Council’s Share an Idea campaign, which involved the community piping up about the redevelopment of the Central City following the earthquakes, was the unanimous overall winner of this year’s Co-Creation Award—and it’s the first time the Netherlands-based Co-Creation Association has given it to a campaign from outside Europe.
The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.
Each year in the lead-up to Christmas, comparison shopping site PriceMe tracks what products are searched for the most, and what are trending up or down. So, for the people in your life who’ve behaved themselves all year round, here’s the definitive list of what’s hot, and what’s not.
There is nothing quite like a magazine subscription for a gift idea and at Tangible Media, we have a magazine for everyone on your shopping list. Plus Tangible Media is offering you, the people, a deal. Not only will you be remembered all year for your thoughtfulness and generosity, you’ll also get 40 percent off the retail cover price when you subscribe to one (or perhaps a few) of the many Tangible titles before Monday 9 January.
The problem with disasters—either man-made or natural—is that those not directly affected by them and the media reporting on them when they happened often tend to forget about the ongoing struggle to recover. That certainly seems to be the case two years on from BP’s Deepwater Horizon oil spill in the Gulf of Mexico, and Fraser Grant, an expat Kiwi working in Switzerland, and his Swiss partner Gabriel Mauron have created a cool heat-sensitive postcard for the Gulf Restoration Network based in New Orleans in an effort to get a few more hands on deck.
RappTribal, part of the DDB Group NZ, win the November BollyAward for their client, SkyTV. The banner/takeover ad encouraged users to click to their hearts content with comments from the drill sergeant egging them on.
As far as first world problems go, searching for a scoop of hokey pokey on the summer roadtrip and discovering the store you stop at doesn’t do cones is right up there. It just doesn’t feel right if it’s not dripping down your arm and smothered all over your face. Thankfully, Tip Top and Colenso are attempting to remedy this with the new Scoop app, which gives ice-cream fiends the coordinates of their closest roller.
Eight of New Zealand’s top advertising photographers are revealing a little of themselves to the public. Renowned for their world-class commercial work, this group of internationally awarded photographers is showcasing personal work in an exhibition to launch 1 December.
Ah the swings and roundabouts of local branding with multinational companies. Johnson & Jonson Pacific Ltd has been quietly reviewing its New Zealand organisational structure in light of changing business conditions in the local industry, and the entire marketing department is the first casualty.
A partnership between Y&R and Ocean Design has been appointed by ACC. The pair tendered jointly for brand, advertising and direct elements in the recent ACC Marketing Communications RFP process, after successfully implementing a number of campaigns together in recent years, from both the public and private sectors.
Sky and Television New Zealand have confirmed they are indeed launching a joint pay TV service. Not wanting to say we told you so or anything, but we predicted this weeks ago. TVNZ will be taking 49 percent of a new pay TV platform called Igloo – with Sky holding the majority 51 percent, effectively freezing out the competition.
Herman Cain gets the bad lip reading treatment.
Chevy will use any excuse for a skydive.
Old Spice releases its deodorant protector.
A cool stop motion video extolling the virtues of Google Streetview.
We use the All Blacks to sell …
Editor of The New Zealand Herald for the past ten years Tim Murphy has been promoted to the new position of editor-in-chief of Herald titles.
Collaborations between musicians and artists have brought us some of the most memorable pop culture images of the last 50 years. Think iconic images such as the Sex Pistols’ God Save The Queen, or The Velvet Underground and Andy Warholʼs famous collaboration. And now Beck’s is looking do the same by revamping a series of limited edition labels with the help of local talent.
For the first time in IBM’s C-suite surveys, chief marketing officers were included in the mix. And the results show many of them feel unprepared to deal with the volume and complexity of information available through social platforms.
Powershop’s ‘Same Power, Different Attitude’ campaign by DoubleFish was well-received by the StopPressers when it was launched in July. And, while some offense and distress led to the images of Kim Jong Il and Saddam Hussein being removed from the campaign, it’s continued down a similar creative path with its follow-up ads. But we received an email from a reader wondering if its latest effort had also gone a bit too far.
The WLG pop-up restaurant in Fitzroy, Melbourne, is now into its second week and it’s proving fairly popular with the locals, just as the first incarnation did in Sydney. And Air New Zealand has jumped on the bandwagon by getting a few of its cabin crew to perform an in-restaurant safety video and dishing out free return flights to Welly to 60 lucky diners.
Voting is now open for the inaugural Glossies. See this month’s entries below and cast your vote for your favourite magazine ad (see multi-page entries in the gallery here). And remember, there’s just one vote per computer.
Much like DraftFCB and The National Bank, the industry has been waiting patiently to see what Colenso and Westpac would come up with after the account shifted from Saatchi & Saatchi last year. It’s already created the Impulse Saver app and a home loan spot and, while the new animated ad explaining the financial perils of the modern world that launched last night isn’t being seen as the big reveal, it is the first time the bank’s new tagline ‘help is what we do’ has been seen in the wild.
JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss.