Monthly Archives: November, 2011

News
‘Another Stunner’ outdoor campaign for Invivo
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Invivo has launched an outdoor poster campaign across New Zealand this month with hundreds of Invivo posters being placed around busy street locations in Auckland, Wellington and Christchurch.   To design the poster Invivo appointed creative Tristan O’Shannessy.

News
Yahoo! helps shoppers find better prices
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Yahoo! NZ and PriceMe are combining forces this Christmas to launch a new comparison shopping service. The co-branded Yahoo! PriceMe site goes live on December 1 and can be accessed at deals.yahoo.co.nz or via Yahoo! NZ.

News
Y&R wins HRV account
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Y&R has won the total HRV business including strategy, creative, media, digital, and direct after a competitive tender process.  The incumbents were the Brand Group and Hunter Media.

News
Join the clubs
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Who’s it for: Warehouse Stationery by Federation and Toybox

Why we like it: Everyone loves Powerpoint cliches. A depressingly relevant way to promote Warehouse Stationery’s Business club offering. And the levitating besuited man looks like a young Rob Fyfe.

Who’s it …

News
Droga5 goes steady with AA Tourism
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Last time we talked about AA it was related to a fairly dodgy looking RWC campaign launched by one of its subsidiaries AA Bookabach. But it’s better news this time, with chief executive Peter Blackwell announcing the formal appointment of Droga5 as its agency after working with it on various projects over the past 12 months. 

News
Paper Plus defies doomsayers with slick rebrand – UPDATED
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Despite grim times, and gloomy forecasts for the print industry, Paper Plus has just cause for celebration.  The 100 percent New Zealand owned and operated group has gone from strength to strength over the last few years, in a pretty tough market, so how did it defeat the odds?

News
Strategy’s Share an Idea gets international co-creation plaudits
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Strategy Design and Advertising and the Christchurch City Council’s Share an Idea campaign, which involved the community piping up about the redevelopment of the Central City following the earthquakes, was the unanimous overall winner of this year’s Co-Creation Award—and it’s the first time the Netherlands-based Co-Creation Association has given it to a campaign from outside Europe. 

News
Colenso leads Caples finalists, wins big at Digital Media Awards Asia
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The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.

News
Top of the wish lists for Christmas gifts
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Each year in the lead-up to Christmas, comparison shopping site PriceMe tracks what products are searched for the most, and what are trending up or down. So, for the people in your life who’ve behaved themselves all year round, here’s the definitive list of what’s hot, and what’s not.

News
Gobs smacked over Tangible Media’s stupendous subscription deal
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There is nothing quite like a magazine subscription for a gift idea and at Tangible Media, we have a magazine for everyone on your shopping list. Plus Tangible Media is offering you, the people, a deal. Not only will you be remembered all year for your thoughtfulness and generosity, you’ll also get 40 percent off the retail cover price when you subscribe to one (or perhaps a few) of the many Tangible titles before Monday 9 January.

News
In search of hands: Kiwi expat takes creative, heat-sensitive approach to helping the Gulf
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The problem with disasters—either man-made or natural—is that those not directly affected by them and the media reporting on them when they happened often tend to forget about the ongoing struggle to recover. That certainly seems to be the case two years on from BP’s Deepwater Horizon oil spill in the Gulf of Mexico, and Fraser Grant, an expat Kiwi working in Switzerland, and his Swiss partner Gabriel Mauron have created a cool heat-sensitive postcard for the Gulf Restoration Network based in New Orleans in an effort to get a few more hands on deck. 

News
TV3 wins election night remote vote
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New Zealanders voted with their remotes during Saturday’s election night coverage, with viewers in key demographics choosing to watch TV3’s ‘Decision ’11’ programme over other televised election coverage.

News
Roller derby: Colenso and Tip Top remove ice cream frustration with new app
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As far as first world problems go, searching for a scoop of hokey pokey on the summer roadtrip and discovering the store you stop at doesn’t do cones is right up there. It just doesn’t feel right if it’s not dripping down your arm and smothered all over your face. Thankfully, Tip Top and Colenso are attempting to remedy this with the new Scoop app, which gives ice-cream fiends the coordinates of their closest roller. 

News
Photographers *gasp* reveal themselves… for art
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Eight of New Zealand’s top advertising photographers are revealing a little of themselves to the public. Renowned for their world-class commercial work, this group of internationally awarded photographers is showcasing personal work in an exhibition to launch 1 December. 

News
Jobs lost as Johnson & Johnson restructures
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Ah the swings and roundabouts of local branding with multinational companies.  Johnson & Jonson Pacific Ltd has been quietly reviewing its New Zealand organisational structure in light of changing business conditions in the local industry, and the entire marketing department is the first casualty.

News
ACC appoints Y&R and Ocean Design
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A partnership between Y&R and Ocean Design has been appointed by ACC. The pair tendered jointly for brand, advertising and direct elements in the recent ACC Marketing Communications RFP process, after successfully implementing a number of campaigns together in recent years, from both the public and private sectors.

News
TVNZ shacks up with Sky in pay TV “co-opetition” – UPDATED
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Sky and Television New Zealand have confirmed they are indeed launching a joint pay TV service.  Not wanting to say we told you so or anything, but we predicted this weeks ago. TVNZ will be taking 49 percent of a new pay TV platform called Igloo – with Sky holding the majority 51 percent, effectively freezing out the competition.

News
Beers beckon creatives to design Beck’s bottle revamp and Tiger T-shirts
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Collaborations between musicians and artists have brought us some of the most memorable pop culture images of the last 50 years. Think iconic images such as the Sex Pistols’ God Save The Queen, or The Velvet Underground and Andy Warholʼs famous collaboration. And now Beck’s is looking do the same by revamping a series of limited edition labels with the help of local talent.

News
The power of the force: does Powershop’s latest ad cross the line?
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Powershop’s ‘Same Power, Different Attitude’ campaign by DoubleFish was well-received by the StopPressers when it was launched in July. And, while some offense and distress led to the images of Kim Jong Il and Saddam Hussein being removed from the campaign, it’s continued down a similar creative path with its follow-up ads. But we received an email from a reader wondering if its latest effort had also gone a bit too far. 

News
Westpac and Colenso help themselves
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Much like DraftFCB and The National Bank, the industry has been waiting patiently to see what Colenso and Westpac would come up with after the account shifted from Saatchi & Saatchi last year. It’s already created the Impulse Saver app and a home loan spot and, while the new animated ad explaining the financial perils of the modern world that launched last night isn’t being seen as the big reveal, it is the first time the bank’s new tagline ‘help is what we do’ has been seen in the wild. 

Movings/shakings
Movings/Shakings: November 23
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JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss. 

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