Monthly Archives: October, 2011
One of the surprises of the Effie awards was not seeing DrafFCB and The Electricity Authority’s What’s My Number campaign up on the podium. Turns out it was ineligible for this year’s competition because of the dates it ran, but it looks set to be a shoo in for next year, because you don’t get much more effective than a campaign that ends up influencing the nation’s interest and inflation rates.
Fresh from an impressive Best Awards haul, its first Effie accolade, a big Kathmandu rebrand and the global launch of MahiFX, Strategy Design and Advertising has ramped up its expansion plans by bringing Wellington’s Cue Design into the fold, with the studio adding to its existing offices in Christchurch, Auckland and Sydney.
Newspapers have had a bit of bad press lately (geddit?), facing dwindling sales and circulation as news junkies get their fixes for free online. But newspapers still remain close to Kiwis hearts, even when they’re overseas. To prove it Special Group placed the front page of the Herald in the free daily newspaper Metro for thousands of Kiwis living overseas to read.
New Zealand likes Vogel’s. And puns. And, when it comes to the rules around RWC advertising, loopholes. So it was no surprise to hear actual humans—not just marcomms insiders—commenting on how much they liked the combination of these three things in Publicis Mojo’s recent work for the Goodman Fielder bread brand. In our eyes, it was one of the best outdoor campaigns of the year, so, as a tribute to impressive punmanship and supreme confidence, here’s the lot of them, including a post-victory billboard that oozes smugness.
It’s that time of year again, where the pros of today get to come and have a gander at some of the things the pros of tomorrow have been up to over the year. So if you want first dibs on some of the fresh talent or you just want to see how the yoof are being shaped and moulded, then head along to 1885 at Britomart on Tuesday November 8 for a look at AUT’s Ad Creativity class of 2011. Industry folk are invited to attend from 5:30pm and friends and whanau will turn up at 7pm.
The latest numbers for newspapers have just been released and, according to Nielsen, readership levels for all dailies via print decreased ‘significantly’, as they did for the country’s biggest newspaper, The New Zealand Herald. But there were plenty of positives, with some readership increases, circulation remaining fairly static for most papers and massive rises in the online and mobile realms taking up some of print’s slack.
Back in the day, NZ Marketing magazine ran a salary survey and, given the rampant desire humans seem to have to find out what their peers are paid —and, by extension, whether they’re being paid enough—its inclusion always made it a very popular edition. But, due to a number of factors, it was put out to pasture a few years back. With all that’s happened in the marcomms industry in recent years and the effect that has had on recruitment, we decided it was high time to resurrect the survey and try to find out what you all do, how much you get paid for it, what motivates you, what annoys you, what your goals are and everything inbetween. Obviously we need your support to ensure this once again becomes the most comprehensive view of the New Zealand marcomms job market. So we hope you can spare 5-10 minutes to answer a few questions. All those who complete the survey, which is brought you in association with The Research Agency, will go into the draw to win a collection of booty, including a two-night stay for up to four people at Glen Aros Country Estate in the Hawke’s Bay valued at $2,350, a STORM London watch valued at close to $400 and one of six 1.5 litre Moa Methode magnums. The results of the survey, which closes on November 14, will run in the January/February issue of NZ Marketing. Click here to complete.
Special Group and Salt Interactive’s brilliant online banner for Orcon has already been acknowledged at the Axis awards, The Webbys, AWARD and elsewhere. And it’s also dominated proceedings at the Caxton Awards, which aim to showcase excellence in newspaper advertising across Australia and New Zealand, by taking home Best use of Newspaper Space, Best Rich Media, Best Rich Video and the Quinlivan Black award for Best in Show.
Tourism New Zealand has appointed Whybin/TBWA and reappointed Mindshare to service its Australian creative, media, digital requirements and global brand strategy, beating out rumoured fellow pitchers Clemenger Group, Droga5 and Publicis Mojo.
It’s taken a helluva long time, but the big news from Nielsen’s latest magazine readership data is that ACP’s Woman’s Day has finally taken over from New Zealand Woman’s Weekly (NZWW) as “the number one magazine in every way”, with higher readership and circulation figures than its long-standing arch-rival.
Now this is an election ad.
Scotch: a drink for important men (and for entertainingly derivative ads).
Behold! The fabled Lie Machine for Men.
This is what happens if you’ve got a face for a crotch.
The perils of …
Not surprisingly, the All Blacks’ celebrations with Old Bill in the changing rooms was the most popular photo gallery of the tournament on nzherald.co.nz. But, given the marketing battle royale that has played out between Steinlager and Heineken, we couldn’t help but notice one photo in particular. If you look closely you’ll see some members of the team—and the Dear Leader who never misses out—drinking the team sponsor’s product (good to see Andrew ‘The Seal Killer’ Hore rocking a white can) in the supposedly ‘clean’ stadium. But, blow me down, Piri Weepu is supping from a bottle of Heineken. Someone call the IRB. A fine must be dished out.
New Zealand’s passion for the RWC has already been shown through the massive TV ratings. And, not surprisingly, the major online publishers are also sitting pretty, with Nielsen Market Intelligence data showing the aggregate average daily unique browser numbers for all New Zealand websites in the sports category in September increasing by 58 percent to 332,837 compared to September 2010 (210,408) and 62 percent compared to March this year (205,688).
Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and ‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept Worst Ad honours.
It’s been speculated about, and widely expected for the last six months, but now it’s official. At Mediaworks’ new season launch this morning Paul Henry confirmed he would be returning to our screens early next year, with The Paul Henry Show screening on Sundays at 7pm, between the News and 60 minutes.
We’ve already seen the foundations of Labour’s election campaign, with a policy focus on no asset sales and the implementation of a capital gains tax. National decided to hold off its launch until the conclusion of the RWC and, while it has erected plenty of hoardings around the country, all of them featuring both the candidate and the man many deem to be the nation’s first celebrity prime minister, it soft-launched its campaign this week with a campaign featuring stop-go men wearing blue and red stating ‘This year the choice is clear’.
Cameras flashed, glasses clinked and pink paperclip trophies were dished out as 250-plus gathered for the 2011 NZ Innovators Awards ceremony at the HP/Intel Winter Garden in Wynyard Quarter last week. And, among the marketing-oriented winners, DraftFCB’s The Journal added to its already healthy collection of accolades and cloud-based POS system Vend, which has recently expanded into the US, took out the supreme and ICT awards.
Despite a concerted effort from the powers that be to change people’s drink-driving behaviour, New Zealand’s stats are still pretty bad—and particularly so for young and Maori drivers. In the past, the favoured option seems to have been shock, awe and guilt. But the NZTA, Clemenger BBDO and The Sweet Shop have gone down a slightly more positive, colloquial and very humorous road with the ‘Legend’ campaign.