Monthly Archives: October, 2011

News
Get off the grass
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Who’s it for: Steelfort ‘Lawnmaster’ by Seed Group

Why we like it: Kudos for being a New Zealand company that’s still actually making things in New Zealand (Palmerston North to be exact). Kudos for somehow making the creation of lawnmowers look cool and dramatic. And kudos …

News
The power and the glory: What’s My Number takes ad effectiveness to new heights
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One of the surprises of the Effie awards was not seeing DrafFCB and The Electricity Authority’s What’s My Number campaign up on the podium. Turns out it was ineligible for this year’s competition because of the dates it ran, but it looks set to be a shoo in for next year, because you don’t get much more effective than a campaign that ends up influencing the nation’s interest and inflation rates. 

News
APN jumps on AR bandwagon
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APN is claiming to be the first New Zealand publisher to launch an augmented reality app, with The Herald’s TimeOut section being made into an interactive print product through the use of regularly updated virtual content. 

News
RSVP & Nexus judges announced
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Along with industry specialists traditionally seen in the judging line-up for the RSVP and Nexus Awards, the Marketing Association has confirmed several new faces for this year’s panel.

News
Strategy adds Wellington string to its bow as Cue added to growing network
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Fresh from an impressive Best Awards haul, its first Effie accolade, a big Kathmandu rebrand and the global launch of MahiFX, Strategy Design and Advertising has ramped up its expansion plans by bringing Wellington’s Cue Design into the fold, with the studio adding to its existing offices in Christchurch, Auckland and Sydney.

News
Local newspapers a hit in London
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Newspapers have had a bit of bad press lately (geddit?), facing dwindling sales and circulation as news junkies get their fixes for free online. But newspapers still remain close to Kiwis hearts, even when they’re overseas.  To prove it Special Group placed the front page of the Herald in the free daily newspaper Metro for thousands of Kiwis living overseas to read.

News
In puns Vogel’s trusts
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New Zealand likes Vogel’s. And puns. And, when it comes to the rules around RWC advertising, loopholes. So it was no surprise to hear actual humans—not just marcomms insiders—commenting on how much they liked the combination of these three things in Publicis Mojo’s recent work for the Goodman Fielder bread brand. In our eyes, it was one of the best outdoor campaigns of the year, so, as a tribute to impressive punmanship and supreme confidence, here’s the lot of them, including a post-victory billboard that oozes smugness.

News
AUT’s annual fountain of advertising youth
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It’s that time of year again, where the pros of today get to come and have a gander at some of the things the pros of tomorrow have been up to over the year. So if you want first dibs on some of the fresh talent or you just want to see how the yoof are being shaped and moulded, then head along to 1885 at Britomart on Tuesday November 8 for a look at AUT’s Ad Creativity class of 2011. Industry folk are invited to attend from 5:30pm and friends and whanau will turn up at 7pm. 

News
Latest newspaper stats a mixed bag for print, but big rises for online and mobile
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The latest numbers for newspapers have just been released and, according to Nielsen, readership levels for all dailies via print decreased ‘significantly’, as they did for the country’s biggest newspaper, The New Zealand Herald. But there were plenty of positives, with some readership increases, circulation remaining fairly static for most papers and massive rises in the online and mobile realms taking up some of print’s slack. 

News
Forest & Bird campaigns for nature
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Forest & Bird are muscling in on the election action, and reminding us to think of nature when we cast our vote with a “vote for nature” campaign that hopes to get people to keep in mind the political parties’ position on major conservation issues.

News
Show me the money: the 2011 StopPress/NZ Marketing Salary Survey
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Back in the day, NZ Marketing magazine ran a salary survey and, given the rampant desire humans seem to have to find out what their peers are paid —and, by extension, whether they’re being paid enough—its inclusion always made it a very popular edition. But, due to a number of factors, it was put out to pasture a few years back. With all that’s happened in the marcomms industry in recent years and the effect that has had on recruitment, we decided it was high time to resurrect the survey and try to find out what you all do, how much you get paid for it, what motivates you, what annoys you, what your goals are and everything inbetween. Obviously we need your support to ensure this once again becomes the most comprehensive view of the New Zealand marcomms job market. So we hope you can spare 5-10 minutes to answer a few questions. All those who complete the survey, which is brought you in association with The Research Agency, will go into the draw to win a collection of booty, including a two-night stay for up to four people at Glen Aros Country Estate in the Hawke’s Bay valued at $2,350, a STORM London watch valued at close to $400 and one of six 1.5 litre Moa Methode magnums. The results of the survey, which closes on November 14, will run in the January/February issue of NZ Marketing. Click here to complete.

News
Special Group claims Caxton first as Orcon business banner takes Best in Show
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Special Group and Salt Interactive’s brilliant online banner for Orcon has already been acknowledged at the Axis awards, The Webbys, AWARD and elsewhere. And it’s also dominated proceedings at the Caxton Awards, which aim to showcase excellence in newspaper advertising across Australia and New Zealand, by taking home Best use of Newspaper Space, Best Rich Media, Best Rich Video and the Quinlivan Black award for Best in Show. 

News
BCG2 rises to the occasion
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Yeah yeah, we know it’s a bit late, but we love a sexy pun, so in case you missed the two full page newspaper ads BCG2 that ran over the last two weeks for Pfizer’s new ‘little blue pill’ called Avigra, here they are. 

News
All shook up…
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…as Telecom farewells a marketing doyenne, MediaWorks lures Richard Fenner away from the golf course, Terabyte Interactive opens a Sydney office and QGroup announces a couple of new digital hires.

News
TED calls for best ads
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Ads Worth Spreading is TED’s initiative to recognise and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends.

Opinion
Revealed! Post-Cup beverage scandal!
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Not surprisingly, the All Blacks’ celebrations with Old Bill in the changing rooms was the most popular photo gallery of the tournament on nzherald.co.nz. But, given the marketing battle royale that has played out between Steinlager and Heineken, we couldn’t help but notice one photo in particular. If you look closely you’ll see some members of the team—and the Dear Leader who never misses out—drinking the team sponsor’s product (good to see Andrew ‘The Seal Killer’ Hore rocking a white can) in the supposedly ‘clean’ stadium. But, blow me down, Piri Weepu is supping from a bottle of Heineken. Someone call the IRB. A fine must be dished out. 

News
Oval and out
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After five years touring the globe, the Giant Rugby Ball – New Zealand’s most successful experiential marketing installation – has finished its world trip on a high note at home on Auckland’s waterfront.

News
Eye gauging: RWC inspires massive online traffic increase, visual and interactive content leads the way
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New Zealand’s passion for the RWC has already been shown through the massive TV ratings. And, not surprisingly, the major online publishers are also sitting pretty, with Nielsen Market Intelligence data showing the aggregate average daily unique browser numbers for all New Zealand websites in the sports category in September increasing by 58 percent to 332,837 compared to September 2010 (210,408) and 62 percent compared to March this year (205,688). 

News
MediaWorks reveal what’s in the works
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MediaWorks TV launched its new season line-up in Auckland this morning. And there’s sure to be some gasps, both of horror and delight, following the much anticipated announcement of the return to screen of controversial broadcaster Paul Henry. 

News
The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes
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Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and ‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept Worst Ad honours. 

News
Paul Henry announces new TV show
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It’s been speculated about, and widely expected for the last six months, but now it’s official. At Mediaworks’ new season launch this morning Paul Henry confirmed he would be returning to our screens early next year, with The Paul Henry Show screening on Sundays at 7pm, between the News and 60 minutes.

News
Blue vs. Red: National fires first campaign shot, Labour takes to TV—UPDATED
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We’ve already seen the foundations of Labour’s election campaign, with a policy focus on no asset sales and the implementation of a capital gains tax. National decided to hold off its launch until the conclusion of the RWC and, while it has erected plenty of hoardings around the country, all of them featuring both the candidate and the man many deem to be the nation’s first celebrity prime minister, it soft-launched its campaign this week with a campaign featuring stop-go men wearing blue and red stating ‘This year the choice is clear’. 

News
Vend takes top honours at innovation celebration, as The Journal flies marketing flag
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Cameras flashed, glasses clinked and pink paperclip trophies were dished out as 250-plus gathered for the 2011 NZ Innovators Awards ceremony at the HP/Intel Winter Garden in Wynyard Quarter last week. And, among the marketing-oriented winners, DraftFCB’s The Journal added to its already healthy collection of accolades and cloud-based POS system Vend, which has recently expanded into the US, took out the supreme and ICT awards.  

News
Speak up, or forever hold your ghost chips: new NZTA campaign changes tack on drink-driving message—UPDATED
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Despite a concerted effort from the powers that be to change people’s drink-driving behaviour, New Zealand’s stats are still pretty bad—and particularly so for young and Maori drivers. In the past, the favoured option seems to have been shock, awe and guilt. But the NZTA, Clemenger BBDO and The Sweet Shop have gone down a slightly more positive, colloquial and very humorous road with the ‘Legend’ campaign.

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