Monthly Archives: August, 2011

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Corks-a-poppin’ as Lion’s Lindauer welcomed to Death Star*
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DDB New Zealand is already cracking open a few celebratory bottles after the cheeky and very clever Steinlager campaign helped win it the whole account (and managed to sell boatloads of classic white cans). And now it’s added another big Lion brand to the stable after being handed the Lindauer account without a pitch. 

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Not-for-profit award: NZ Book Month
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NZ Book month is an annual celebration with a simple intent: to promote books, reading and literacy amongst all Kiwis, young or old, beginner or pro. It was established six years ago to address the fact that, year after year, the number of books sold in New Zealand decreases. And this creates a serious cultural issue: Kiwi authors struggle to maintain a career and our country’s stories go untold.

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Orcon feels the e-heat over Genius as corporate fail escalates
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First Orcon and DraftFCB got a serve from HeyDay for getting the date the internet was born in New Zealand wrong in its recent TVC. And now it’s in the eye of a social media storm after its new Genius all-in-one broadband/home phone product proved too popular for its own good, leading to a host of jilted customers venting their displeasure with the telco.

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[email protected]: 2—8 August
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In this round of advertising goodness, you just can’t beat the Mad Butcher’s meat, Z Energy gets matey with the nation, Localist shares the love, Sky TV gets Match Fit, Bell Tea puts out a groaner and Telecom decides to ‘change the way they do things’. 

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There’s gold in them thar hosts: events hay set to be made while RWC shines
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New Zealand is getting set to put on a bloody good show for our RWC visitors in the coming months. And there’s plenty on the menu to keep them all entertained, from the REAL NZ Festival to the Taste of New Zealand to trade and innovation shows and a whole heap inbetween. But some guests require a bit more impressing and the local events and activation scene is buzzing as official sponsors and plenty of other businesses hoping to use the tournament as a chance to butter up guests and potential clients look to roll out the branded red carpet. 

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Effie-fi-fo-fum, Colenso smells the blood of another big haul
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The Effie finalists are out and Colenso has backed up last year’s most effective agency mantle with 16 nominations, followed by DDB and DraftFCB with 14, .99 with ten and Special Group with eight. And, as for the clients, Air New Zealand, Frucor, 2degrees, NZ Lotteries, ANZ, ALAC, Fuji Xerox, the Electricity Authority, Royal New Zealand Foundation of the Blind and DB were among the most nominated across the 15 categories. 

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Tell dad joke, win Subway—COMP CLOSED
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Dads are busy creatures and require much sustenance to continue functioning at their optimum performance level. So instead of getting him a novelty tie or a Cliff Richard CD for Father’s Day, Subway thinks you should get him a gift card so he can fuel up on its array of delectable sandwiches—without the need for that pesky cash. For the design savvy dad, you can even choose from a range of different giftcards in store. We’ve got two cards loaded with $50 to give away. And, because we love dad jokes so much, all you need to do is add a dadly groaner to the comment wall. 

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Fairfax Media Supreme and Morton Estates Retail Awards: Progressive Enterprises
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In the extremely competitive grocery game, market share is king. And a minor change equates to millions of dollars in gained or lost revenue. Progressive Enterprises, which operates 158 Countdown, Foodtown and Woolworths supermarkets around the country, had been losing share to its main rival Foodstuffs since 2007. So something had to be done. And to do it, it had to take some big risks and break an age old grocery paradigm. 

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University of Otago Business School Emerging Business: 2degrees
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As you’re all hopefully aware, the TVNZ-NZ Marketing Awards were handed out last week, with Progressive Enterprises and NZ Lotteries nabbing the big ones. And to celebrate all the gamechanging bar-raising shapeshifters that won we’re going to publish a short case study each day, along with a few comments from the judges that were filmed by TVNZ. But if you can’t be arsed with just one a day, they’re all available in the latest edition of NZ Marketing and the first 20 humans to subscribe here will receive a copy of James Hurman’s new book The Case For Creativity, valued at $40. 

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Gaming and gardening
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Who’s it for: Xbox 360 ‘Rugby World Cup 2011’ by Republik and Automatic Films.

Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to …

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Net users cast votes and websites salivate as 2011 People’s Choice Netguide Awards are announced
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Internet users from around New Zealand, over 278,000 of them in fact, have been busy singling out their favourite websites as part of the 2011 People’s Choice NetGuide Web Awards. The results have been tallied and while there were a few repeat offenders, this year’s overall winner isn’t even of local origin. Mega social networking site Facebook took out the top honour for Site of the Year, taking the crown from last year’s winner stuff.co.nz. The site also nabbed the Best Social Networking Site award. 

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Shift_the way you move…
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…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru.  

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Sealord’s new logo gets complimented in one breath while its fishing practices get butchered in another
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When Sealord unveiled its new logo in May this year, feedback wasn’t overly kind and elsewhere more than a few comments suggested the company should instead focus on improving its sustainability credentials. Fastforward to July and the company was busy championing its deal to supply McDonald’s restaurants in Europe with Marine Stewardship Council certified hoki fish from New Zealand. But try as it might to churn out the positive PR, Sealord’s ocean practices are never far from the limelight, especially when Greenpeace is keeping a close eye on developments. The organisation yesterday launched a massive outdoor ‘subvertising’ campaign in Auckland to expose Sealord’s sale of tuna caught using destructive fishing methods. The campaign includes posters and banners that feature the new Sealord logo along with the words ‘Nice Logo. Bad Tuna’ that were deployed along main routes into the city and throughout the city centre by volunteers.

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Vogel’s joins the rolling marketing maul
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Rugby is infused into a vast array of marketing campaigns at the moment and there have already been a few savvy and seemingly legal attempts by non-sponsors to skirt the rules and cash in on the Big Rugby Event. Unashamedly patriotic bread brand Vogel’s and its agency Publicis Mojo are the latest to join that cheeky anti-establishment club with another simple but very effective outdoor campaign that welcomes the tournament and offers some support to the boys.

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[email protected]: 19 July—1 August
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Of note in this glut of ads from the gloaming, Sunday Star Times loves origami, Visa finds a Gem, Whittaker’s looks to the little people with a small peanut slab, Hyundai goes large and, of course, the crazy yelling dog that will stop at nothing to get bacon. 

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Pyar from afar: CAANZ Marcommers choose ten of the best
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As we’ve seen recently, a dose of bad PR can bring big brands to their knees fairly quickly. But when used for good rather than evil, it can add momentum to marketing, as Claudia Macdonald wrote last week. And to show the best examples of PR-led campaigns from around the world, the CAANZ Marcomms Leadership Group (MLG) has chosen its top ten from the past two years.

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Audi ups BOTAB stakes with fast, shiny incentive
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It’s a prerequisite for any bonafide rock god or goddess to drive a cool car. And Audi New Zealand is coming to the party for this Thursday’s Battle of the Ad Bands at the Kings Arms, offering the winning band a brand new Audi A1 Sport Plus to share for a month. 

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From toilet paper scandal to toilet paper fashion
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Your Song

Your Song

Twist

Gentle Waves

There’s been a bit of a hullaballoo in the loo paper industry this week after Asia Pulp and Paper subsidiary Cottonsoft was accused by Greenpeace of using Indonesian rainforest timber in its products. But while one manufacturer attempts to quell the consumer and retailer backlash, another is attempting to link itself with high fashion with the unveiling of this year’s Kleenex Cottonelle Couture Collection.

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