Bureaucrats have been suffering in their jocks for the past couple of days after the Government announced plans to cut $1 billion off the public services bill. And one of the suggestions is for the Advertising Standards Authority to be folded in with the Press Council, the Broadcasting Standards Authority and the Office of Film and Literature Classification.
Design agency Designworks looks to be going from strength to strength. Its Skycouch for Air New Zealand has picked up a finalist nomination at the Australian International Design Awards and, in line with Australian-orientated news, the agency has just announced it will open its first Australian office. With offices already in Auckland and Wellington, the agency last year also expanded to set up shop in Christchurch.
Last year New Plymouth-based manufacturer Howard Wright’s M8 Intensive Care bed took out the top nod at the Australian International Design Awards, and with the finalist list for the 2011 awards recently revealed, Kiwi products have once again made the prestigious design cut.
Facebook seems to have stumbled upon the perfect mix of narcissism and voyeurism. But in an effort to promote its new Core i5 processor, Intel has taken that to new, very impressive extremes with one of the coolest online branding efforts we’ve ever seen: The Museum of Me.
In just five-and-a-half years, Facebook has morphed from a network of four or five million college students in the US into a massive social network of over 500 million. It’s also gone from banner ads and text links to an advertising medium that’s completely transformed the way brands talk to their customers. Now Facebook has taken another big step in its social marketing journey with the launch of Facebook Check-in Deals in New Zealand, a geo-location innovation that allows users to look for relevant offers and discounts on the fly—and tell their friends about it in the process.