Monthly Archives: April, 2011

News
Gloveslap! Victories claimed, rises charted and rebuttal given as old broadcasting foes face off once again
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The latest TV viewership figures for March are out and, amid the many regularly overused adjectives (primarily staggering, dramatic, massive and all-important), both warring parties are, as per usual, claiming victories, with TVNZ’s news audience increasing substantially and MediaWorks trumpeting a big rise in more lucrative eyeballs since the launch of FOUR. And while there’s always a bit of press release-based argy bargy when these numbers are set loose, it’s pistols at dawn when it comes to the morning news figures. 

News
Axis Ondemand: For those who weren’t there and those who can’t remember
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The Axis Awards are now available to view on TVNZ Ondemand in glorious technicolour, so fill you boots with an edited package of the creative hoedown that includes red carpet highlights, as well as numerous interviews with gold winners, industry luminaries and the esteemed international judges explaining why they awarded certain campaigns. And, not to let an chance go by, TVNZ has also explained some of the creative opportunities the medium allows, with an explanation of Ad on Pause and the joys of the ‘Companion Banner’ chucked in for good measure. 

News
TRB releases its ‘unofficial’ Axis awards video
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To leverage its sponsorship of the Radio category at this year’s Axis awards, the Radio Bureau ran a very impressive promotion to choose the decade’s best radio ad and gave away some top notch booty to the voters/winners on awards night, including a couple of round the world airfares. Now it has released its ‘unofficial’ Axis awards video, which, in a rare bacon-free performance, is hosted by ‘that guy’ Leigh Hart, whose typically awkward interviewing style and complete lack of shame makes for a fairly entertaining spiritual journey through the exciting world of advertising—and advertising stereotypes.

News
TVNZ Student Axis: Jono Fox + Jack Delmonte, AdSchool
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The brief from TVNZ to the young advertising whippersnappers was to get more viewers to tune into ONE’s flagship 6pm bulletin. And Jono Fox and Jack Delmonte of Adschool took the win with their smart integrated campaign ‘Make Sense of it at Six’. The other finalists were Jen Waldron and Ben Polkinghorne of  AdSchool and Adam Martin of AUT University’s Creative Advertising School.

News
Outdoor Billboard & Campaign: DDB, Colenso BBDO + DraftFCB
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Disappointingly, there were no golds dished out in these categories, but Colenso’s ‘Real Stories’ for TVNZ’s The Pacific took silver in the Outdoor Campaign section, as did DraftFCB for Prime’s ‘Eating Out’ (this campaign also won a bronze in the Transit Advertising—Single category). DDB and Sky’s rather nifty ‘Through Someone Else’s Eyes’ for the Travel Channel won bronze in the Outdoor Campaign section and also took a bronze for the Billboard—Special Build. 

News
Copywriting & Art Direction and Typography: DDB + Clemenger BBDO
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In the copywriting section, which included both print and electronic, DDB took bronze with its Noland ad for Sky’s Arts Channel, while in Art Direction & Typography, Clemenger BBDO’s Hamlet-inspired book sculpture for Booksellers New Zealand was awarded a silver and DDB’s Catalogue and Tee Shirt Folding Machine for AS Colour took bronze.

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