Monthly Archives: April, 2011

News
Host of cliches used to draw attention to TVNZ-NZ Marketing Awards
By

Starburst!® Time is running out to ensure eternal glory at this year’s TVNZ-NZ Marketing Awards. But wait there’s more!™ Avoid a lifetime of bitter regret and get your work in front of the judges by Friday 20 May. Entry forms and a full list of all categories are available for ten easy payments of www.nzmarketingawards.co.nz. 

News
[email protected]: 13 April—27 April
By

Even [email protected] gets an Easter break. Minus a couple of days, this week’s offering includes a really long Countdown ad about pears (both hard and soft), Hammer Hardware still going strong, the IRD make an attempt at humour, Genesis Energy continue to gather the troops to help in the Christchurch neighbourhood muck in, Freeview gets animated, Dilmah maintains its ethical stance and the Topp Twins develop multiple personalities.

News
Listener website gets long-overdue overhaul, sticks with free content model
By

APN has been focusing on upping the Herald’s game in the digital and mobile space of late, and it’s done a very good job, with a well-received and award-winning iPad App and mobile site and more on the way soon. As a result of this focus, some brands in its stable have been left behind in this regard and The Listener is a prime example of that. Well, now the website has been completely redesigned by the in-house team to bring it into the modern media era. But the advertiser-funded strategy remains—for the moment, at least. 

News
Guitar-playing Apache finds animated online following
By

Small Wellington-based commercial production company HoverLion, which specialises in animation, motion graphics and a touch of live action, has been creating a bit of an online buzz with a viral video that features a unique type of animation created by company co-founder Ned Wenlock.

News
Devise ridiculous name for daily deals site, win GrabOne credit
By

GrabOne first offered $4 tickets to Event Cinemas in Auckland in July 2010 and, just ten months later, it sold its one millionth coupon (a 61 percent off Canvas Print in the Northland region, in case you were wondering). To celebrate this milestone, it’s giving away two $50 GrabOne credits to lucky, bargain loving StopPressers. Like social media platforms, daily deals sites all seem to require a strange, suitably catchy name. So all you have to do is come up with a ridiculous name for a fictional new entrant to this crowded market and all your discount dreams could come true. Extra credit given for ridiculous slogans.

News
High-tech meets high-cut as Panasonic rebrands and embraces stubbies
By

It’s coming into winter and the Christchurch rebuild will be kicking into gear soon, which means the heatpump advertising battle is, ahem, heating up. There’s already Stephen Fleming for Fujitsu, the bald guy holding a cat for Mitsubishi, the anthropomorphic door snakes for Toshiba and, recently, a creepy Dan Carter hanging on the wall for Daikin. Now, after Panasonic embarked on something of a spiritual journey with its agency Publicis Mojo to find out what core brand attributes and values it wanted to convey, there’s a new frontman to add to that list: stubby-wearing, bum-scratching Gerry. 

News
Fill in survey, help put finger on nation’s digital pulse
By

There’s a stack of digital marketing surveys coming out of the United States and Europe these days. But what’s happening in our own backyard? Well, here’s your chance 
to find out. If you want to gauge how your digital approach compares to that of your marketing countryfolk, complete this quick survey from the Kookmeyer Institute and you’ll get sent the full results. Click here to get amongst it. 

News
Advertising becomes entertainment as Special Group’s Smirnoff Night Project kicks off
By

Back in November, Smirnoff and Special Group launched a campaign to get people to come up with kerrrazzeee ideas for events, with the winning concepts brought to life and the highs and lows of the lead-up and execution filmed for an unscripted reality show that would screen on FOUR. Well, that show kicks off tonight at 10.30 and Special Group creative director Tony Bradbourne is pretty damn excited about it.

News
Good to go: AIM Proximity’s digital doyen departs to take up global role
By

First Brent Smart left his managing director role at Colenso BBDO for a plum posting at the BBDO mothership in San Fran. Now Adam Good is following suit, with the AIM Proximity Auckland chief executive and Clemenger Group Australasian director of digital innovation resigning from his posts to take up the role of executive vice president of Proximity Worldwide.

News
Colenso, DDB and Alt Group top Kiwi ranks at One Show shortlist party
By

Finalists for the One Show have been announced and 24 Kiwi entries made the cut, up from nine last year. Colenso leads the Kiwi pack with seven contenders and more recognition for both Yellow Chocolate and  TVNZ’s The Pacific campaign; DDB is just one back on six, with the good old reliable Sky Arts Channel work again finding plenty of favour; and Alt Group got three shortlistings in the design category. Clemenger BBDO and DraftFCB got two, while JWT, Special Group, Saatchi & Saatchi, AIM Proximity Wellington and TBWA\ all got one each. There were no finalists in the College section.

News
Yukfoo’s misanthropic Easter film goes global
By

Yukfoo Animation’s first short film Preferably Blue, which tells the story of an embittered, reprobate Easter Bunny, made its rather appropriate New York premiere at the 10th Tribeca Film Festival on Easter Sunday. And it’s also off to Germany after being chosen to screen at the Stuttgart Festival of Animated Film in May. 

News
Jools, Lynda and Fergus
By

Not much in the way of new and exciting ad goodies around this short week. So we’ve had to go back a week or two to find the winner.

Who’s it for: Gregg’s coffee by DraftFCB and Robber’s Dog

Why we like it: Ah …

News
World’s two biggest voucher sites add to the daily deal cacophony
By

Last week it was revealed by the latest Nielsen Online Retail Report that two thirds of online New Zealanders have received email alerts from daily deal websites, and a further 40 percent said they made a purchase from such sites in the past three months. Now two of the world’s biggest deal sites, Groupon and Living Social, are set to arrive and take some more of New Zealand’s discount dollars.

News
Fruitful, metallic agency-client relationship nets unusual creative accolade
By

It’s often said ad agencies need to get rid of the mirrors and work more closely with their clients to understand their business. Well, Auckland design and interactive shop Fracture has taken that to another level with one of its new clients after taking out first prize for Most Creative Trolley in the recent Red Bull Trolley Grand Prix.

News
It’s hailing news apps
By

Fairfax Media is expanding its portable news repertoire, last week announcing the launch of its first Android app for Stuff.co.nz. That means “more people than ever can get up to date with Stuff’s award winning news on the go”, according to Fairfax digital general manager Nigel Tutt.

Opinion
Seeing signs: a how-to guide to ‘place-based media’
By

It’s about time we faced up to reality. We have a burgeoning digital signage industry in Australia and New Zealand that’s set to become part of a $2 billion global industry, but there are a great many confused brands and retailers. Recent Trans-Tasman research conducted by n.gage has uncovered 71 percent of brands and retailers are willing to look at digital signage models if they can understand the return on investment. However, a staggering 86 percent felt trans Tasman digital signage companies, on the whole, were not addressing digital signage from a holistic business viewpoint. So just how do we help these brands and retailers assess the role of digital signage at retail?

News
Student design snags top international awards
By

New Zealand’s design students have been putting in quite the winning performance as of late, hauling in some top international awards. First up, Media Design School. Having recently picked up a double-whammy at the 2011 Honolulu Film Awards, the school continues its winning streak with four of its students each winning a gong in the ‘Comprehensive Identity Program’ category as part of the Brand New Awards in the U.S.

News
Colmar Brunton and Fair Go join forces for customer service crusade
By

Colmar Brunton has long been dabbling in the field of customer service research, most recently in last year’s Distinctive Customer Experiences Survey, which showed, slightly surprisingly, banks were the best-performing sector. Now it’s taking its findings to a wider audience and teaming up with Fair Go for a regular monthly section that identifies New Zealand’s “customer service champions”.

News
Hot cross blasphemy as pizza and church collide
By

You can rely on the rather liberal St Matthew in the City church in Auckland to ruffle the feathers of the puritans and zealots with its ‘progressive’ billboards. And, as history has shown, you can also rely on Hell Pizza to stoke a few offensive coals with its advertising. Well, this Easter, the two of them have become surprising bedfellows. 

News
Goodbyes, hellos and well dones…
By

…as Kerry Smith is farewelled; Tequila finds its new general manager after a lengthy search; Mango adds three new fruits; and one of The Sweet Shop’s directors gets the nod for his film to premiere at the Cannes Film Festival. 

News
A daily deal here, there and everywhere helps boost online spending
By

It looks as if the daily deal sites that seem to be seeping out from all over the place have made quite the impact on our online shopping habits, according to the latest Nielsen Online Retail Report. By the end of 2010, the number of New Zealanders aged 18+ making transactions online reached an all time high of nearly 1.5 million. This was an increase of over seven percent on 2009. According to the report, 46 percent of the adult population has made a purchase online, nearly double the number of six years ago.

News
Rugby World Cup forms portable/print unions
By

Ah, the 2011 Rugby World Cup. The time when all New Zealanders unite to celebrate sponsorship. And rugby. With the likes of MasterCard, Landrover, Toshiba, Brancott Estate/Montana, Heineken and ANZ already joining the official sponsorship ranks, comes news BlackBerry developers Research in Motion (RIM) will be nuzzling in for some cozy sponsorship action, with BlackBerry becoming the “official handheld mobile device” for the tournament. ACP is also involved, winning the contract as the official publisher. 

1 2 3 4